Content Pros Podcast

  • How to Use Research to Create Content That Works

    …Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden, a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom…

    Jess Ostroff/ Convince and Convertin Content How To's- 17 readers -
  • How to Embrace Collaborative Content

    Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

    Jess Ostroff/ Convince and Convert- 18 readers -
  • Your Words are Your Ambassadors

    Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.

    Jess Ostroff/ Convince and Convert- 15 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • Announcing a New Podcast for Content Marketers

    … More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content…

    Jay Baer/ Convince and Convertin Content Twitter- 17 readers -