Content Pros Podcast

  • How to Use Research to Create Content That Works

    …Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden, a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom…

    Jess Ostroff/ Convince and Convertin Content How To's- 15 readers -
  • Why Your Content Marketing Team Needs to Act Like a Rock Band

    … in a corner somewhere. 4. Ace Frehley (guitar) = Demand Gen. Pulling it all together. 5. Doc McGhee (band manager) = PR. PR and marketing need to work together to make sure they’re not mixing messages. 6. KISS Army (fans) = The community. Like Seth Godin says, if you don’t have somebody to consume your content, you don’t have anything. Each person…

    Jess Ostroff/ Convince and Convertin Content- 8 readers -
  • How to Embrace Collaborative Content

    …, wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social. That’s coming true right now. Jay’s next prediction is that within the next three years, marketing will move from having…

    Jess Ostroff/ Convince and Convertin Social Content How To's- 17 readers -
  • Your Words are Your Ambassadors

    … Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes. On this episode of Content Pros, Ann…

    Jess Ostroff/ Convince and Convertin Content- 14 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • Announcing a New Podcast for Content Marketers

    … Pros. What Is the Content Pros Podcast? It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos. Taking a page from our…

    Jay Baer/ Convince and Convertin Content Twitter- 16 readers -
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