Content Pros Podcast

  • How to Use Research to Create Content That Works

    Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden, a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.

    Jess Ostroff/ Convince and Convert- 13 readers -
  • How To Get Your Company On Board With Content Marketing Culture

    Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive.

    Jess Ostroff/ Convince and Convert- 8 readers -
  • How to Embrace Collaborative Content

    Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

    Jess Ostroff/ Convince and Convert- 16 readers -
  • Your Words are Your Ambassadors

    … Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes. On this episode of Content Pros, Ann…

    Jess Ostroff/ Convince and Convertin Content- 10 readers -
  • Quantity Over Quality 99% of the Time

    … Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own. On this episode of Content Pros…

    Jess Ostroff/ Convince and Convertin Content- 4 readers -
  • Announcing a New Podcast for Content Marketers

    … More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content…

    Jay Baer/ Convince and Convertin Content Twitter- 12 readers -
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