Content Recommendation

  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 9 readers -
  • How Content Recommendation Creates Better User Experience

    … advertising and content recommendation in the media and publishing industry. Relevance recently had the chance to speak with Lemp about the company, its technology’s effect on content marketing today, and predictions for the future. Revcontent’s Rapid Rise in Content Recommendation Friends’ evaluations of the industry are what inspired Revcontent’s…

    Relevancein Content How To's- 15 readers -
  • 6 Bold Predictions for Digital Marketing in 2016

    …, adoption world-wide is estimated at 300,000,000 today. Networks and publishers are battling back and forcing ad blockers to maintain an aggressive posture. That’s why some of them are beginning to overreach into the content we want, and why there’s an adoption ceiling to be hit next year. 6. Content Recommendation Networks Will get Better…

    Chad Pollitt/ Relevancein Content- 36 readers -
  • Not All Native Ad Networks Are Created Equal

    … may appear synonymous with one another. So why not just throw all the networks in a hat and pick one? With the power of native advertising continuing to grow, it’s important to remember that not all networks are created equal. This principal is the driving philosophy for Revcontent, a network committed to being the most selective and premium…

    Relevance- 12 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … In September, Yahoo launched Yahoo Recommends, a content recommendation tool for publishers to keep readers on site. How successful has it been? According to Datanyze, adoption of the Yahoo Recommends platform is growing and the company is targeting top publishers. Datanyze, which tracks activity for roughly 25 million websites, found…

    Justin Lafferty/ Inside Facebook- 19 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … Content Promotion, Owned Media, Paid Media Content personalization increases conversion rates, boosts lead generation and cuts cost per leads. It might be intuitive to believe a personalized message is more effective than a one-size-fits-all message, but intuition isn’t the driving force here – the data is. At BrightInfo, we have offered…

    Asaf Rothem/ Relevancein Content- 8 readers -
  • Conversion Assist Tools: Help Your Audience Dig Deeper

    … Content Marketing, Owned Media Published 1 min ago | By: Dan Moyle Putting your content to work – Increasing online conversion with no-touch personalization After almost four years of publishing articles, I’ve accumulated quite a library of content at AmeriFirst Home Mortgage.Whether it’s one article per day or 5, the accumulated efforts…

    Dan Moyle/ Relevancein Content- 8 readers -
  • You Might Also Be Interested In…

    … and, let’s be honest, possible scandal are hard to ignore—and that’s exactly how both advertisers and publishers like it. The Horsepower in a Recommendation Engine Recommendation engines are prolific; even if you never knew the name, you knew the game. Designed to entice readers and engage visitors—be it deeper into the site’s existing content…

    Thad Langford/ Adknowledge Blog- 5 readers -
  • You Might Also Be Interested In…

    … and, let’s be honest, possible scandal are hard to ignore—and that’s exactly how both advertisers and publishers like it. The Horsepower in a Recommendation Engine Recommendation engines are prolific; even if you never knew the name, you knew the game. Designed to entice readers and engage visitors—be it deeper into the site’s existing content…

    Thad Langford/ Adknowledge Blog- 1 readers -
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