Content Recommendation

  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 11 readers -
  • How Content Recommendation Creates Better User Experience

    … advertising and content recommendation in the media and publishing industry. Relevance recently had the chance to speak with Lemp about the company, its technology’s effect on content marketing today, and predictions for the future. Revcontent’s Rapid Rise in Content Recommendation Friends’ evaluations of the industry are what inspired Revcontent’s…

    Relevancein Content How To's- 17 readers -
  • 6 Bold Predictions for Digital Marketing in 2016

    …, adoption world-wide is estimated at 300,000,000 today. Networks and publishers are battling back and forcing ad blockers to maintain an aggressive posture. That’s why some of them are beginning to overreach into the content we want, and why there’s an adoption ceiling to be hit next year. 6. Content Recommendation Networks Will get Better…

    Chad Pollitt/ Relevancein Content- 39 readers -
  • Not All Native Ad Networks Are Created Equal

    … Published 35 mins ago 35 Nearly every native ad (content recommendation) network promotes their ability to monetize your website, drive traffic and increase engagement with effective content recommendations. These recommendation networks can positively influence publishers and media professionals in two ways. First, it’s clear they can…

    Relevance- 12 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 21 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … millions of personal content recommendations and the evidence now shows an increase of 20-30 percent in conversion rates, all on existing traffic and content. Behind these numbers, there are several reasons as to why this works so effectively. Here are four of them – one for the marketer and three for the online visitor. 1.) For the marketer…

    Asaf Rothem/ Relevancein Content- 10 readers -
  • Conversion Assist Tools: Help Your Audience Dig Deeper

    … consumption, lower bounce and abandonment and an increase in conversion. How we are using it at AmeriFirst At Amerifirst, we are helping website-browsing visitors with next-step content recommendations to increase engagement and conversion. In addition, we recommend blog visitors relevant content from our website as a way to move them forward…

    Dan Moyle/ Relevancein Content- 8 readers -
  • You Might Also Be Interested In…

    … and, let’s be honest, possible scandal are hard to ignore—and that’s exactly how both advertisers and publishers like it. The Horsepower in a Recommendation Engine Recommendation engines are prolific; even if you never knew the name, you knew the game. Designed to entice readers and engage visitors—be it deeper into the site’s existing content…

    Thad Langford/ Adknowledge Blog- 7 readers -
  • You Might Also Be Interested In…

    … and, let’s be honest, possible scandal are hard to ignore—and that’s exactly how both advertisers and publishers like it. The Horsepower in a Recommendation Engine Recommendation engines are prolific; even if you never knew the name, you knew the game. Designed to entice readers and engage visitors—be it deeper into the site’s existing content…

    Thad Langford/ Adknowledge Blog- 1 readers -
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