Content Recommendation

  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … internally. Your website visitors will appreciate it. And we have the data to prove this. BrightInfo offers a personalization algorithm based on content recommendations. In the charts below you can see our analytics console: the company in question saw a 229% increase in conversion rate and 95% increase in engagement over a period of one month…

    Relevancein Content- 14 readers -
  • How Content Recommendation Creates Better User Experience

    … Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native…

    Relevancein Content How To's- 18 readers -
  • 6 Bold Predictions for Digital Marketing in 2016

    …, adoption world-wide is estimated at 300,000,000 today. Networks and publishers are battling back and forcing ad blockers to maintain an aggressive posture. That’s why some of them are beginning to overreach into the content we want, and why there’s an adoption ceiling to be hit next year. 6. Content Recommendation Networks Will get Better…

    Chad Pollitt/ Relevancein Content- 41 readers -
  • Not All Native Ad Networks Are Created Equal

    … may appear synonymous with one another. So why not just throw all the networks in a hat and pick one? With the power of native advertising continuing to grow, it’s important to remember that not all networks are created equal. This principal is the driving philosophy for Revcontent, a network committed to being the most selective and premium…

    Relevance- 13 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … In September, Yahoo launched Yahoo Recommends, a content recommendation tool for publishers to keep readers on site. How successful has it been? According to Datanyze, adoption of the Yahoo Recommends platform is growing and the company is targeting top publishers. Datanyze, which tracks activity for roughly 25 million websites, found…

    Justin Lafferty/ Inside Facebook- 21 readers -
  • 4 Reasons Why Content Personalization Is Effective

    …-to-six US dollars, according to BrightInfo’s data. From the economic standpoint of measuring alternatives, that is very efficient. 2.) For the reader: It Cuts through The Paradox of Choice. With so much content available for consumption on the web today, a visible, real-time offering counteracts this phenomenon, described so eloquently in this TED…

    Asaf Rothem/ Relevancein Content- 11 readers -
  • Conversion Assist Tools: Help Your Audience Dig Deeper

    … Content Marketing, Owned Media Published 1 min ago | By: Dan Moyle Putting your content to work – Increasing online conversion with no-touch personalization After almost four years of publishing articles, I’ve accumulated quite a library of content at AmeriFirst Home Mortgage.Whether it’s one article per day or 5, the accumulated efforts…

    Dan Moyle/ Relevancein Content- 8 readers -
  • You Might Also Be Interested In…

    … and, let’s be honest, possible scandal are hard to ignore—and that’s exactly how both advertisers and publishers like it. The Horsepower in a Recommendation Engine Recommendation engines are prolific; even if you never knew the name, you knew the game. Designed to entice readers and engage visitors—be it deeper into the site’s existing content…

    Thad Langford/ Adknowledge Blog- 9 readers -
  • You Might Also Be Interested In…

    … and, let’s be honest, possible scandal are hard to ignore—and that’s exactly how both advertisers and publishers like it. The Horsepower in a Recommendation Engine Recommendation engines are prolific; even if you never knew the name, you knew the game. Designed to entice readers and engage visitors—be it deeper into the site’s existing content…

    Thad Langford/ Adknowledge Blog- 3 readers -
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