Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs. At the same time, a study from CMI and MarketingProfs reports that 50% of marketers say producing content consistently is a top challenge.

    Lee Odden/ TopRank®- 22 readers -
  • Taking the Stress Out of Seasonal Promotions

    … that better than buying all new lights and a new giant inflatable dancing elf each year? Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More At Edgar, we save and reuse our seasonal updates on social media, for our blog, for sales landing pages—you name it. Even when we…

    Relevancein Content- 9 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 15 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 15 readers -
  • Repurposing Premium Content as an Email Course

    …) and distributing it an educational course includes: Building trust incrementally. With an honest opt in and regular delivery, you establish your company as one that fulfils its promises. Establishing your voice as one of trusted education, as you’re speaking to them regularly about the pain you solve. Visibility to when they lose interest, or what topics…

    Relevancein EMail Content- 10 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … Published 1 min ago 32 Facebook, Twitter and Google+ tend to get all of the attention when it comes to interacting with audiences – and for good reason. These networks are well-established and rake in plenty of visibility. But with other players like Vine offering up a surprising amount of potential as well, is staying the course…

    Relevancein Social Content- 10 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … content pieces for utilization throughout the nurture journey. Let’s get cooking. The Seasoning: Personas Eighty-two percent of prospects say content targeted to their industry is more valuable. — MarketingSherpa While reading the below menu items, think about slightly altering the messaging of each to create different versions. The key is to sprinkle…

    Relevancein Content- 14 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 13 readers -
  • The Art of Repurposing Content

    Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging (50%), consistent (44%), or ...

    Lee Odden/ TopRank®- 12 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014. Why Repurpose Content? Sometimes it’s important to recognize that some of the best content marketing we can produce is already in the works…

    TopRank®in Social Content- 25 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … is so much content on the web (especially relating to digital marketing and the various aspects of the industry), but getting your content in front of the appropriate audience is even harder, especially if you don’t take the time to do your research before you start writing. If at First You Don’t Succeed, Repurpose Repurposing content has become…

    Relevancein Social Content- 15 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … your content portfolio, but are you doing so strategically? Ask any cosmetic surgeon out there: Changing how something looks doesn’t automatically improve it. Test your diversification strategy Every one of the repurposing avenues discussed above—and others I didn’t touch on—are fodder for your testing program. The goal is to create stellar content…

    Justin Lambert/ Relevancein Social Content Google Facebook- 12 readers -
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