Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … of information to prospective customers, many B2B marketers are repurposing. Content repurposing doesn’t always create a very good user experience. Common tactics include things like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15 blog posts covering…

    Lee Odden/ TopRank®in Social Content- 28 readers -
  • Taking the Stress Out of Seasonal Promotions

    … prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…

    Relevancein Content- 13 readers -
  • How to Get the Most Mileage Out of Your Content

    … week gives you indigestion, it’s time to take a step back and reassess. While frequency of publishing affects SEO, quality still reigns king. Instead of pumping out several pieces per week, spend your time and energy on fewer, more in-depth efforts. Take a Cue From History Often, we talk about repurposing content. But, what does that really mean…

    Relevancein Content How To's- 17 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 22 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 14 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … with these standard offerings really the best call for you and the brands you represent? To decide if now is the time to get ahead of the curve by developing Vine-friendly content, let’s delve into the particulars of this platform and why it could be the next big thing to rock the content marketing world. What’s the Big Deal? Before talking about how…

    Relevancein Social Content- 11 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … further along than you think. Your Content Inventory Like many great chefs, content marketers need to know what they have already available in the kitchen. Usually, this is the “Oh, $#*!” moment when you look at your eBooks and whitepapers, and realize that you don’t have nearly enough content. Don’t worry, it’s not as bad as it seems. You’ll soon…

    Relevancein Content- 15 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 13 readers -
  • The Art of Repurposing Content

    …, eBook or a report and see a single content object capable of a certain amount of contribution to generating traffic and inquiries. Another person might look at those content objects and see a variety of repurposing options, some duplicative and some personalized for specific audiences in order to increase efficiency as well as relevance. What I’m…

    Lee Odden/ TopRank®in Social Content- 14 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … of the year. There are plenty of editorial plan templates available, and many content management systems and automated marketing tools offer free templates that vary enough so that you can certainly find one that fits your needs. If you’re looking at basic editorial calendar setup, our friends at Content Marketing Institute provide a great resource…

    TopRank®in Social Content- 30 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … is so much content on the web (especially relating to digital marketing and the various aspects of the industry), but getting your content in front of the appropriate audience is even harder, especially if you don’t take the time to do your research before you start writing. If at First You Don’t Succeed, Repurpose Repurposing content has become…

    Relevancein Social Content- 20 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … your content portfolio, but are you doing so strategically? Ask any cosmetic surgeon out there: Changing how something looks doesn’t automatically improve it. Test your diversification strategy Every one of the repurposing avenues discussed above—and others I didn’t touch on—are fodder for your testing program. The goal is to create stellar content…

    Justin Lambert/ Relevancein Social Content Google Facebook- 19 readers -
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