Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … consistently is a top challenge. With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme. To get more value from content investments while providing a greater variety…

    Lee Odden/ TopRank®in Social Content- 22 readers -
  • Taking the Stress Out of Seasonal Promotions

    … “Every year, we get caught off guard by Christmas.” That was a popular saying at an old (and mostly great) retail marketing job of mine. And it may be something (or similar to something) you find yourself uttering as you tackle your own seasonal promotions. At that particular job, we seemed to always end up scrambling when the big seasonal…

    Relevancein Content- 8 readers -
  • How to Get the Most Mileage Out of Your Content

    … week gives you indigestion, it’s time to take a step back and reassess. While frequency of publishing affects SEO, quality still reigns king. Instead of pumping out several pieces per week, spend your time and energy on fewer, more in-depth efforts. Take a Cue From History Often, we talk about repurposing content. But, what does that really mean…

    Relevancein Content How To's- 15 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 14 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 10 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … with these standard offerings really the best call for you and the brands you represent? To decide if now is the time to get ahead of the curve by developing Vine-friendly content, let’s delve into the particulars of this platform and why it could be the next big thing to rock the content marketing world. What’s the Big Deal? Before talking about how…

    Relevancein Social Content- 10 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … content pieces for utilization throughout the nurture journey. Let’s get cooking. The Seasoning: Personas Eighty-two percent of prospects say content targeted to their industry is more valuable. — MarketingSherpa While reading the below menu items, think about slightly altering the messaging of each to create different versions. The key is to sprinkle…

    Relevancein Content- 13 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Pulizzi, founder of the Content Marketing Institute, over 40 percent of small businesses and the marketers that represent them consider themselves to be effective at reaching out to audience members, compared to only 28 percent of their larger counterparts. There’s also the fact that 25 percent of small businesses feel comfortable handling…

    Relevancein Content- 13 readers -
  • The Art of Repurposing Content

    …, eBook or a report and see a single content object capable of a certain amount of contribution to generating traffic and inquiries. Another person might look at those content objects and see a variety of repurposing options, some duplicative and some personalized for specific audiences in order to increase efficiency as well as relevance. What I’m…

    Lee Odden/ TopRank®in Social Content- 10 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014. Why Repurpose Content? Sometimes it’s important to recognize that some of the best content marketing we can produce is already in the works…

    TopRank®in Social Content- 24 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … is so much content on the web (especially relating to digital marketing and the various aspects of the industry), but getting your content in front of the appropriate audience is even harder, especially if you don’t take the time to do your research before you start writing. If at First You Don’t Succeed, Repurpose Repurposing content has become…

    Relevancein Social Content- 14 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … a bunch of content, the same repurposing methods work backwards and sideways as well: Make an e-book into several brief videos, read and discuss a white paper for a few podcast episodes, etc. Of course, these are just a few of the many possibilities. For other excellent repurposing suggestions, check out HubSpot’s guide, a list of useful tools…

    Justin Lambert/ Relevancein Social Content Google Facebook- 12 readers -
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