Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … consistently is a top challenge. With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme. To get more value from content investments while providing a greater variety…

    Lee Odden/ TopRank®in Social Content- 15 readers -
  • Taking the Stress Out of Seasonal Promotions

    … “Every year, we get caught off guard by Christmas.” That was a popular saying at an old (and mostly great) retail marketing job of mine. And it may be something (or similar to something) you find yourself uttering as you tackle your own seasonal promotions. At that particular job, we seemed to always end up scrambling when the big seasonal…

    Relevancein Content- 5 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 11 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 10 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 6 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … with these standard offerings really the best call for you and the brands you represent? To decide if now is the time to get ahead of the curve by developing Vine-friendly content, let’s delve into the particulars of this platform and why it could be the next big thing to rock the content marketing world. What’s the Big Deal? Before talking about how…

    Relevancein Social Content- 9 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … be the king or queen of content repurposing. As part of the process, inventory all of your assets. I mean everything, as if you were cleaning out your house for a yard sale. Here is a link to a content inventory template you can use to help find the gaps. Recently, I went through this process with a client resulting in more than 50 persona-based…

    Relevancein Content- 9 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do whatever it takes to sway a target audience.

    Relevance- 8 readers -
  • The Art of Repurposing Content

    …, eBook or a report and see a single content object capable of a certain amount of contribution to generating traffic and inquiries. Another person might look at those content objects and see a variety of repurposing options, some duplicative and some personalized for specific audiences in order to increase efficiency as well as relevance. What I’m…

    Lee Odden/ TopRank®in Social Content- 7 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014. Why Repurpose Content? Sometimes it’s important to recognize that some of the best content marketing we can produce is already in the works…

    TopRank®in Social Content- 19 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … block and a way of turning an old article or blog post into high quality marketing content for your brand. Even evergreen articles, as Pamella Bustard at the Media Octopus wrote in this piece, should also be considered when repurposing content. Though written to stand the test of time, evergreen articles may need to be periodically revised…

    Relevancein Social Content- 11 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … a bunch of content, the same repurposing methods work backwards and sideways as well: Make an e-book into several brief videos, read and discuss a white paper for a few podcast episodes, etc. Of course, these are just a few of the many possibilities. For other excellent repurposing suggestions, check out HubSpot’s guide, a list of useful tools…

    Justin Lambert/ Relevancein Social Content Google Facebook- 10 readers -
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