Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … of information to prospective customers, many B2B marketers are repurposing. Content repurposing doesn’t always create a very good user experience. Common tactics include things like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15 blog posts covering…

    Lee Odden/ TopRank®in Social Content- 23 readers -
  • Taking the Stress Out of Seasonal Promotions

    … prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…

    Relevancein Content- 10 readers -
  • How to Get the Most Mileage Out of Your Content

    … ebook. Unfortunately, there’s no such thing as a content marketing “easy button.” But by using repetition, varying content formats and distributing via a mix of owned, earned and paid media, it’s possible to increase the reach and lifespan of your content without putting in much more effort than you already are. Practice these methods to erase your content expiration date, earn greater acknowledgement of your hard work and ensure a healthy content marketing ROI. …

    Relevancein Content How To's- 16 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 16 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 10 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … with these standard offerings really the best call for you and the brands you represent? To decide if now is the time to get ahead of the curve by developing Vine-friendly content, let’s delve into the particulars of this platform and why it could be the next big thing to rock the content marketing world. What’s the Big Deal? Before talking about how…

    Relevancein Social Content- 11 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … be the king or queen of content repurposing. As part of the process, inventory all of your assets. I mean everything, as if you were cleaning out your house for a yard sale. Here is a link to a content inventory template you can use to help find the gaps. Recently, I went through this process with a client resulting in more than 50 persona-based…

    Relevancein Content- 15 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 13 readers -
  • The Art of Repurposing Content

    …, eBook or a report and see a single content object capable of a certain amount of contribution to generating traffic and inquiries. Another person might look at those content objects and see a variety of repurposing options, some duplicative and some personalized for specific audiences in order to increase efficiency as well as relevance. What I’m…

    Lee Odden/ TopRank®in Social Content- 14 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … of the year. There are plenty of editorial plan templates available, and many content management systems and automated marketing tools offer free templates that vary enough so that you can certainly find one that fits your needs. If you’re looking at basic editorial calendar setup, our friends at Content Marketing Institute provide a great resource…

    TopRank®in Social Content- 29 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … looking to gain from your post, but getting yourself out there in the first place is key to enhancing and engaging with your audience. ‘Old School’ Content Marketing Old school content marketing – if it’s not too premature to use that term – was all about creating content and getting the link in the term you were trying to rank for, but that’s…

    Relevancein Social Content- 15 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … a bunch of content, the same repurposing methods work backwards and sideways as well: Make an e-book into several brief videos, read and discuss a white paper for a few podcast episodes, etc. Of course, these are just a few of the many possibilities. For other excellent repurposing suggestions, check out HubSpot’s guide, a list of useful tools…

    Justin Lambert/ Relevancein Social Content Google Facebook- 13 readers -
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