Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … of information to prospective customers, many B2B marketers are repurposing. Content repurposing doesn’t always create a very good user experience. Common tactics include things like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15 blog posts covering…

    Lee Odden/ TopRank®in Social Content- 17 readers -
  • Taking the Stress Out of Seasonal Promotions

    … prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…

    Relevancein Content- 7 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 12 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 11 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 7 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … with these standard offerings really the best call for you and the brands you represent? To decide if now is the time to get ahead of the curve by developing Vine-friendly content, let’s delve into the particulars of this platform and why it could be the next big thing to rock the content marketing world. What’s the Big Deal? Before talking about how…

    Relevancein Social Content- 10 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … further along than you think. Your Content Inventory Like many great chefs, content marketers need to know what they have already available in the kitchen. Usually, this is the “Oh, $#*!” moment when you look at your eBooks and whitepapers, and realize that you don’t have nearly enough content. Don’t worry, it’s not as bad as it seems. You’ll soon…

    Relevancein Content- 10 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 11 readers -
  • The Art of Repurposing Content

    … and target audience effectiveness through repurposed content? Through a modular approach. But before you get into the matrix of modular content planning, I’m going to indulge the overwhelming number of marketers that just want a few repurposing tips to get some extra value out of their current content marketing investments. The starting point…

    Lee Odden/ TopRank®in Social Content- 10 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … of the year. There are plenty of editorial plan templates available, and many content management systems and automated marketing tools offer free templates that vary enough so that you can certainly find one that fits your needs. If you’re looking at basic editorial calendar setup, our friends at Content Marketing Institute provide a great resource…

    TopRank®in Social Content- 21 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … block and a way of turning an old article or blog post into high quality marketing content for your brand. Even evergreen articles, as Pamella Bustard at the Media Octopus wrote in this piece, should also be considered when repurposing content. Though written to stand the test of time, evergreen articles may need to be periodically revised…

    Relevancein Social Content- 13 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … a bunch of content, the same repurposing methods work backwards and sideways as well: Make an e-book into several brief videos, read and discuss a white paper for a few podcast episodes, etc. Of course, these are just a few of the many possibilities. For other excellent repurposing suggestions, check out HubSpot’s guide, a list of useful tools…

    Justin Lambert/ Relevancein Social Content Google Facebook- 11 readers -
Get the top posts daily into your mailbox!