Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … consistently is a top challenge. With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme. To get more value from content investments while providing a greater variety…

    Lee Odden/ TopRank®in Social Content- 18 readers -
  • Taking the Stress Out of Seasonal Promotions

    … “Every year, we get caught off guard by Christmas.” That was a popular saying at an old (and mostly great) retail marketing job of mine. And it may be something (or similar to something) you find yourself uttering as you tackle your own seasonal promotions. At that particular job, we seemed to always end up scrambling when the big seasonal…

    Relevancein Content- 7 readers -
  • How to Get the Most Mileage Out of Your Content

    … Tips for Better Managing Remote Employees” would carry weight longer than “Time Management Lessons from the 2015 Oscars.” Share the Task of Sharing You can share your content via your company’s social media accounts and your own personal accounts, but if you really want to ramp up the exposure you have to build an army of sharers. The best place…

    Relevancein Content How To's- 13 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 13 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 9 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … Published 1 min ago 32 Facebook, Twitter and Google+ tend to get all of the attention when it comes to interacting with audiences – and for good reason. These networks are well-established and rake in plenty of visibility. But with other players like Vine offering up a surprising amount of potential as well, is staying the course…

    Relevancein Social Content- 10 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … Published 55 mins ago 43 Seventy-nine percent of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. — MarketingSherpa Growing up, my mom had a knack for getting the most out of our family’s meals. Tonight’s turkey dinner turned into tomorrow’s sandwich for lunch followed…

    Relevancein Content- 11 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … value later on down the road. A good example comes in the form of “newsjacking.” Instead of simply blogging about generic topics, this tactic places your brand at the center of the digital discussion by offering industry-oriented insight and responses to the latest relevant news stories. The best part about adding newsjacking to your campaign…

    Relevancein Content- 12 readers -
  • The Art of Repurposing Content

    …, eBook or a report and see a single content object capable of a certain amount of contribution to generating traffic and inquiries. Another person might look at those content objects and see a variety of repurposing options, some duplicative and some personalized for specific audiences in order to increase efficiency as well as relevance. What I’m…

    Lee Odden/ TopRank®in Social Content- 10 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … of the year. There are plenty of editorial plan templates available, and many content management systems and automated marketing tools offer free templates that vary enough so that you can certainly find one that fits your needs. If you’re looking at basic editorial calendar setup, our friends at Content Marketing Institute provide a great resource…

    TopRank®in Social Content- 23 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … block and a way of turning an old article or blog post into high quality marketing content for your brand. Even evergreen articles, as Pamella Bustard at the Media Octopus wrote in this piece, should also be considered when repurposing content. Though written to stand the test of time, evergreen articles may need to be periodically revised…

    Relevancein Social Content- 14 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … a bunch of content, the same repurposing methods work backwards and sideways as well: Make an e-book into several brief videos, read and discuss a white paper for a few podcast episodes, etc. Of course, these are just a few of the many possibilities. For other excellent repurposing suggestions, check out HubSpot’s guide, a list of useful tools…

    Justin Lambert/ Relevancein Social Content Google Facebook- 12 readers -
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