Content Repurposing

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … of information to prospective customers, many B2B marketers are repurposing. Content repurposing doesn’t always create a very good user experience. Common tactics include things like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15 blog posts covering…

    Lee Odden/ TopRank®in Social Content- 23 readers -
  • Taking the Stress Out of Seasonal Promotions

    … prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…

    Relevancein Content- 11 readers -
  • How to Get the Most Mileage Out of Your Content

    … Tips for Better Managing Remote Employees” would carry weight longer than “Time Management Lessons from the 2015 Oscars.” Share the Task of Sharing You can share your content via your company’s social media accounts and your own personal accounts, but if you really want to ramp up the exposure you have to build an army of sharers. The best place…

    Relevancein Content How To's- 16 readers -
  • Content Repurposing: How To Reuse and Recycle Your Work

    … wine, sometimes it is our older content that gets better with age. Content repurposing is a great technique to make the most out of the time and effort that you direct towards content creation. You can invest a lot more than just money into your website, but sometimes making small changes and updates to old ideas can make a big difference…

    ROI Factor Blogin Content How To's- 19 readers -
  • Repurposing Premium Content as an Email Course

    … Published 1 min ago 29 Content marketing and lead nurturing go hand in hand. You can’t have one without the other. When both are done well, you have an effective way of guiding clients through your funnel, bringing those top of the funnel leads closer to the bottom. Without good content, it’s proving more and more difficult to get…

    Relevancein EMail Content- 13 readers -
  • Will Vine Be the Next Big Content Marketing Craze?

    … Published 1 min ago 32 Facebook, Twitter and Google+ tend to get all of the attention when it comes to interacting with audiences – and for good reason. These networks are well-established and rake in plenty of visibility. But with other players like Vine offering up a surprising amount of potential as well, is staying the course…

    Relevancein Social Content- 11 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … be the king or queen of content repurposing. As part of the process, inventory all of your assets. I mean everything, as if you were cleaning out your house for a yard sale. Here is a link to a content inventory template you can use to help find the gaps. Recently, I went through this process with a client resulting in more than 50 persona-based…

    Relevancein Content- 15 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 13 readers -
  • The Art of Repurposing Content

    … and target audience effectiveness through repurposed content? Through a modular approach. But before you get into the matrix of modular content planning, I’m going to indulge the overwhelming number of marketers that just want a few repurposing tips to get some extra value out of their current content marketing investments. The starting point…

    Lee Odden/ TopRank®in Social Content- 14 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014. Why Repurpose Content? Sometimes it’s important to recognize that some of the best content marketing we can produce is already in the works…

    TopRank®in Social Content- 29 readers -
  • Curating and Creating Content for a Socially Engaged Audience

    … is so much content on the web (especially relating to digital marketing and the various aspects of the industry), but getting your content in front of the appropriate audience is even harder, especially if you don’t take the time to do your research before you start writing. If at First You Don’t Succeed, Repurpose Repurposing content has become…

    Relevancein Social Content- 16 readers -
  • Stuck in a Content Marketing Rut? Try This Trick.

    … a bunch of content, the same repurposing methods work backwards and sideways as well: Make an e-book into several brief videos, read and discuss a white paper for a few podcast episodes, etc. Of course, these are just a few of the many possibilities. For other excellent repurposing suggestions, check out HubSpot’s guide, a list of useful tools…

    Justin Lambert/ Relevancein Social Content Google Facebook- 16 readers -
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