Content Roi

  • 5 Persona Development Mistakes That Can Impact Your ROI

    … At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with, and then target them with the right material at the right time. Assigning personas to clients and users can be a great way to achieve…

    Relevance- 26 readers -
  • The Content Formula – Book Interview Copy

    … sets out with a clear and documented business case, is able to show content marketing ROI. Q: What was the inspiration for your book? We hear the question of content marketing ROI more than any other. So my co-author Liz Bedor and I did a webinar in 2015 to provide very practical tips and calculations to prove content marketing ROI. And we had more…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • The Content Formula – Book Interview

    … sets out with a clear and documented business case, is able to show content marketing ROI. Q: What was the inspiration for your book? We hear the question of content marketing ROI more than any other. So my co-author Liz Bedor and I did a webinar in 2015 to provide very practical tips and calculations to prove content marketing ROI. And we had more…

    Heidi Cohen/ Heidi Cohenin Content- 36 readers -
Get the top posts daily into your mailbox!