Content Roi

  • 5 Persona Development Mistakes That Can Impact Your ROI

    … you to focus only on specific buyers. Plus, they create a common audience for everyone in an organization to keep in mind — not just the marketing department. With this consistent view, it’s easier to communicate messaging across all departments and keep every employee aligned. Finally, behavioral personas can remove the guesswork and allow you…

    Relevance- 9 readers -
  • The Content Formula – Book Interview Copy

    … sets out with a clear and documented business case, is able to show content marketing ROI. Q: What was the inspiration for your book? We hear the question of content marketing ROI more than any other. So my co-author Liz Bedor and I did a webinar in 2015 to provide very practical tips and calculations to prove content marketing ROI. And we had more…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • The Content Formula – Book Interview

    Q: What’s your best piece of advice for readers looking to improve their marketing? The biggest mistake marketers make when starting out with content marketing is not defining a clear business objective and then defining the metrics of success. Otherwise, how would you know if the program has worked or not.

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • 11 Ways to Increase the ROI of Your Content Marketing

    … on the first engagement, but they may be ready to engage with you down the road. Email nurturing is the best way to keep in contact with them and they’ll reach out when they’re ready! Be sure to download my latest Ebook written for Meltwater, How to Map Your Content to Unpredictable Customer Journeys, for a more in-depth look at writing content that will increase your return on marketing investment. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 14 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … The central difficulty in calculating content marketing ROI is this: The easiest part to prove (direct revenue) is also the smallest piece of content’s value. It’s like the bullseye at the center of a dartboard, the tip of the iceberg, the low-hanging fruit, or any other tortured metaphor you’d like to use. It’s easy to see, but it’s only a piece…

    Sam Slaughter/ Relevancein Content- 21 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ Ability to Show ROI Ultimately, content…

    Joe Lazauskas/ Relevancein Display Content- 27 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    …, but is another round of funny images really going to convince people of the merits of your brand? Use Your Data Instead of struggling with guesswork and haphazard performance, you should dig into the data you already have: your existing content. It’s going to take a little work, but by dividing your stories into a series of content typologies you may…

    Relevancein Content- 10 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … distribution is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ ability to show ROI Ultimately…

    The Content Strategistin Display Content- 11 readers -
  • LOL for ROI: Increase Conversions With Humor

    … of the execution, a human personality will carry your brand to better relationships with users that drive conversions. Use humor to enhance your marketing delivery but remember that you’re probably not as funny as you think you are, so leverage your full team, testing and data analysis to find what works best for your brand. The post LOL for ROI: Increase Conversions With Humor appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 12 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … value over time is incredibly hard and unique to each business model. But over the next few months, we will be working with the best minds in the marketing and data worlds to test and adapt this formula. If you have any thoughts, opinions, or insights, I hope you’ll let us know. Ray Cheng (@Ray_Jing) is the VP of Marketing at Contently. The post ROCI: An Exciting New ROI Formula for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin Content- 18 readers -
  • Quiz: Are You a Content Measurement Expert?

    … That Are Changing the Way We Measure Content Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Using Instead) How We Calculate the ROI of Our Content—In One Duck-Themed Tale The post Quiz: Are You a Content Measurement Expert? appeared first on The Content Strategist. …

    The Content Strategistin Content- 6 readers -
  • Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads

    … the media and retail industries are converging rapidly, and what brands and publishers alike need to do to win. Read it. Quiz: Are You a True Grammar Expert? Take this quiz and feel good about yourself before you drink a 30 rack of bud light lime and eat 17 hot dogs. We believe in you. The post Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads appeared first on The Content Strategist. …

    The Content Strategistin Content- 14 readers -
  • Sponsored Content: Ads That Get Read

    … If you’re not doing content marketing yet, you’re thinking about it. This study reports that 86% of North American B2B businesses are using content marketing in 2015. Sponsored content, also called “native advertising” is a form of content advertising. In a sense it’s the successor to old-style magazine advertorials. But where advertorials…

    Angela Booth/ Angela Booth's Creativity Factoryin Content- 9 readers -
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