Content Roi

  • 5 Persona Development Mistakes That Can Impact Your ROI

    … At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with, and then target them with the right material at the right time. Assigning personas to clients and users can be a great way to achieve…

    Relevance- 9 readers -
  • The Content Formula – Book Interview Copy

    … sets out with a clear and documented business case, is able to show content marketing ROI. Q: What was the inspiration for your book? We hear the question of content marketing ROI more than any other. So my co-author Liz Bedor and I did a webinar in 2015 to provide very practical tips and calculations to prove content marketing ROI. And we had more…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • The Content Formula – Book Interview

    … sets out with a clear and documented business case, is able to show content marketing ROI. Q: What was the inspiration for your book? We hear the question of content marketing ROI more than any other. So my co-author Liz Bedor and I did a webinar in 2015 to provide very practical tips and calculations to prove content marketing ROI. And we had more…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    …. For instance, a big B2C brand might weigh Facebook fans especially highly, whereas an ad-supported publisher will likely find more value in readers. Content’s Halo Effect Getting further out from the bullseye (and deeper under the sea), we next look at content’s influence outside the funnel. This is what I like to call the halo effect (have I used enough…

    Sam Slaughter/ Relevancein Content- 19 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … the industry continuing to fall back on uglier alternatives—like the nearly $15 billion that’ll be spent on programmatic display advertising this year. A world where intrusive advertising rules is one where no one wins—especially not consumers and content creators. And there are five main content marketing problems that keep me up at night…

    Joe Lazauskas/ Relevancein Display Content- 26 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    … Published 1 min ago 37 Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that follow. This may average out to look like you’ve had a good-enough month, but your…

    Relevancein Content- 9 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see the industry…

    The Content Strategistin Display Content- 11 readers -
  • LOL for ROI: Increase Conversions With Humor

    … of the execution, a human personality will carry your brand to better relationships with users that drive conversions. Use humor to enhance your marketing delivery but remember that you’re probably not as funny as you think you are, so leverage your full team, testing and data analysis to find what works best for your brand. The post LOL for ROI: Increase Conversions With Humor appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 12 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … value over time is incredibly hard and unique to each business model. But over the next few months, we will be working with the best minds in the marketing and data worlds to test and adapt this formula. If you have any thoughts, opinions, or insights, I hope you’ll let us know. Ray Cheng (@Ray_Jing) is the VP of Marketing at Contently. The post ROCI: An Exciting New ROI Formula for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin Content- 16 readers -
  • Quiz: Are You a Content Measurement Expert?

    … That Are Changing the Way We Measure Content Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Using Instead) How We Calculate the ROI of Our Content—In One Duck-Themed Tale The post Quiz: Are You a Content Measurement Expert? appeared first on The Content Strategist. …

    The Content Strategistin Content- 6 readers -
  • Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads

    … the media and retail industries are converging rapidly, and what brands and publishers alike need to do to win. Read it. Quiz: Are You a True Grammar Expert? Take this quiz and feel good about yourself before you drink a 30 rack of bud light lime and eat 17 hot dogs. We believe in you. The post Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads appeared first on The Content Strategist. …

    The Content Strategistin Content- 13 readers -
  • Sponsored Content: Ads That Get Read

    … If you’re not doing content marketing yet, you’re thinking about it. This study reports that 86% of North American B2B businesses are using content marketing in 2015. Sponsored content, also called “native advertising” is a form of content advertising. In a sense it’s the successor to old-style magazine advertorials. But where advertorials…

    Angela Booth/ Angela Booth's Creativity Factoryin Content- 9 readers -
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