- Our Blog
50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.
… a columnist for Entrepreneur magazine, a LinkedIn Influencer and keynote speaker. Ann’s new book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Leading blogger and best-selling author Jay Baer says that Ann’s book ”should be included with every keyboard sold, like a combo pack of communication clarity”. “The best…
… it matters. Stories feature real people and real situations. They tell the truth. Ann wishes more marketers would give her the backstory, because she’s curious about people and what makes them tick. Ann talks about the video I recently posted on Facebook. It was a good story shown through music and video. The mousetrap story is something people can…