Content Salon

  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 15 readers -
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