Content Selling

  • How Should Content Marketing Impact Your Selling?

    When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well.

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • How Content Completes The Sales Cycle

    … before ever connecting with a sales rep. With this in mind, businesses need to arm consumers with the right content at the right time, to help them make the best possible purchasing decisions. Businesses need to be content marketing and they need to be content selling. The new scenario is a content ecosystem, in which both sales and marketing…

    Visual.lyin Content How To's- 15 readers -