Content Selling

  • How Content Completes The Sales Cycle

    … In terms of the sales process, we often think of content as being geared towards generating leads and attracting prospects. Marketers use content to get leads to the first stages of the sales cycle, and then salespeople take over to push them down the funnel. The legacy of disconnect between marketing and sales teams means there’s also…

    Visual.lyin Content How To's- 27 readers -