Content Sentiment

  • Does Your Content Drive Brand Favorability?

    … and the stories you tell. You want to ask them, “How likely are you to purchase a [brand product] in the next six to twelve months?” or “How favorable is your view of [company]?” with a range of possible answers to capture consumer sentiment that let you see how your content is helping drive those (hopefully) positive results. Measuring Relative Impact Now…

    Relevancein Content- 10 readers -
  • How the Sentiment of Earned Media Varies by Subject

    … There’s no denying the popularity of content marketing: Search for “content marketing agency” and you’ll receive more than 153 million results. More than 75 percent of marketers predict their commitment to this strategy will increase within the next two years. However, this also means that the competition for attention is at an all-time high…

    Relevancein How To's- 14 readers -