Content Sentiment

  • Does Your Content Drive Brand Favorability?

    … Published 13 mins ago 44 As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing” and call it a day. No, they have to do it right, and they have to know that their content is actually working. But what does it actually mean to have content that works…

    Relevancein Content- 10 readers -
  • How the Sentiment of Earned Media Varies by Subject

    … There’s no denying the popularity of content marketing: Search for “content marketing agency” and you’ll receive more than 153 million results. More than 75 percent of marketers predict their commitment to this strategy will increase within the next two years. However, this also means that the competition for attention is at an all-time high…

    Relevancein How To's- 12 readers -
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