Content Sentiment

  • Does Your Content Drive Brand Favorability?

    … and the stories you tell. You want to ask them, “How likely are you to purchase a [brand product] in the next six to twelve months?” or “How favorable is your view of [company]?” with a range of possible answers to capture consumer sentiment that let you see how your content is helping drive those (hopefully) positive results. Measuring Relative Impact Now…

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  • How the Sentiment of Earned Media Varies by Subject

    …. As they turn up the volume on content marketing, marketers need to adopt new strategies to ensure their campaigns are loud enough to drown out the noise. Vetting Publishers for Earned Media Creative content is important, but concept and creation are only part of the process. Once a marketer has produced quality content, a highly-targeted promotions…

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