Content Sentiment

  • Does Your Content Drive Brand Favorability?

    … and the stories you tell. You want to ask them, “How likely are you to purchase a [brand product] in the next six to twelve months?” or “How favorable is your view of [company]?” with a range of possible answers to capture consumer sentiment that let you see how your content is helping drive those (hopefully) positive results. Measuring Relative Impact Now…

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  • How the Sentiment of Earned Media Varies by Subject

    …, an article about protesters wanting a minimum wage increase would be considered negative. To maximize your next promotions cycle, you’ll want to keep these five key takeaways in mind. Doing so will help to extend your reach beyond your target audience. 1. Only two topics (health care & evolution) earned positive coverage. These are contentious…

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