Content Seo

    • Ask Yoast case study: SEO for a property inspector

      In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who consider buying a propert ...

      Yoastin SEO- 19 readers -
    • SEO for non-profits

      SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases the chance that people will find their way t ...

      Marieke Van De Rakt/ Yoastin SEO- 17 readers -
    • Orphaned content filter – new feature in Yoast SEO premium

      If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important you make sure you link to all of your content.

      Marieke Van De Rakt/ Yoastin SEO Content- 9 readers -
  • Create a website with SEO in mind: Content optimization

    …. And that process starts with a bit of research. Keyword research Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Let me give you an example: our Yoast SEO Premium plugin has an internal linking feature, which analyzes what posts on your website best match the content you are writing in your…

    Michiel Heijmans/ Yoast- 8 readers -
  • SEO copywriting for multilingual and multi-regional sites

    … for SEOs to be aware of this. I will also give some practical pointers. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Multilingual sites and SEO As SEOs, it is our job to know what search terms people use. After all, that allows us to optimize our pages for those terms…

    Yoastin SEO- 11 readers -
  • How to choose keywords that’ll attract traffic

    … for? Should you focus on long tail keywords, or go straight for the most competitive head terms? In this post, I’ll help you to determine your strategy for deciding which keywords you want to optimize your content for. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Competition is key Whether…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Optimizing your website menu for SEO

    … to internal or external pages. Social profiles, Apple Music and Spotify links, but also a newsletter subscription. Manhattan College has a clear second menu leading to internal pages, aimed at specific audiences. It just goes to show that these extra menus are everywhere. My point here? Don’t put everything in one menu. Doing that clutters your…

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • How to become an SEO expert

    …. Two types of SEO experts There are basically two types of SEO experts. The developers who learned marketing and the marketers that learned code. SEO has both technical aspects and marketing aspects. The technical aspects have to do with the indexing and crawlability of your website. The marketing aspects include content, site structure, and linking…

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Ranking your local business part 7: Social Signals

    … drunk from a firehose. There are a lot of angles from which to attack Local SEO! Generally speaking, though, social media is not one of them, so this will be the shortest post of the series. Marcus Miller of Bowler Hat Marketing, a long-time participant in the Local Search Ranking Factors survey, sums up the place of social media brilliantly: “Do…

    David Mihm/ Yoastin Social- 17 readers -
  • Ranking your local business part V: Citations for local search

    … from, but implemented incorrectly, tracking numbers can pollute your thumbprint. As can stuffing your business name with keywords because you think it will help you rank for those terms. Make sure your customers find your shop! Optimize your site with our Local SEO plugin and show your opening hours, locations, map and much more! » Buy now » Info…

    David Mihm/ Yoast- 19 readers -
  • Ask Yoast case study: SEO for local businesses

    … of the page. If there are multiple H1 headings, Google doesn’t know which one you deem most important. The meta description is another important content element for SEO. A good meta description is crucial if you want to convince possible visitors to click through to your site. With a clear description, you can inform potential visitors what a page…

    Yoastin SEO- 16 readers -
  • Ranking your local business part IV: Inbound links

    … to your website–to announce to their customers (and Google!) where people can buy their product in your area. Vendors (testimonials) Are there particular vendors from whom you purchase a lot of goods or services? Ask them if you can contribute a testimonial to their website, and if they really appreciate your business, that testimonial will contain…

    David Mihm/ Yoastin SEO- 16 readers -
  • A blog on an eCommerce site

    … Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging…

    Marieke Van De Rakt/ Yoast- 21 readers -
  • Ranking your local business #3: Website optimization

    … business-to-business industry.) An example from the medical field would be to use “ear, nose, and throat doctor” instead of “otolaryngologist.” Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. But there are a couple of easy sources for good keywords to target: Pay attention to the language…

    David Mihm/ Yoastin SEO- 25 readers -
  • Copywriting for mobile

    … their mobile device ‘on the go’, while also doing other things. Their attention span and their concentration are very limited. That’s what makes writing for mobile challenging. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $ 199€ 199 - Buy now » Info Tip 1: Always focus on your audience The mobile phone will not read…

    Marieke Van De Rakt/ Yoast- 14 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    …. Another way of telling Google what a page or post is about is optimizing your site’s metadata such as page titles and meta descriptions. We noticed that Calypso uses great page titles and meta descriptions so you’ve already understood how important this for SEO can be. Making your pages stronger It’s clear that every website needs content to rank…

    Yoastin SEO- 15 readers -
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