Content Seo

    • SEO basics: What is search intent?

      SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use.

      Marieke Van De Rakt/ Yoastin SEO- 9 readers -
    • Don’t make your focus keywords too long

      It can be a great strategy to focus on long tail keywords. But don’t go overboard there. Trying to rank for very long keyphrases usually makes your text a terrible read. Why is that? And what should be your strategy for those long keywords? Let me tell you all about long focus keywords in this post! Focus keywords and focus keyphrases If you’re using our Yoast SEO plugin to opt ...

      Marieke Van De Rakt/ Yoast- 9 readers -
    • How to semantically link entities to your content

      Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or the candy bar entity? The context you giv ...

      Yoastin Content How To's- 8 readers -
  • Ask Yoast: Finding the best keyword strategy

    … Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic to try to rank for a certain…

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast: Changes to your site and the search results

    … Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, without the changes. Of course, when people…

    Joost De Valk/ Yoast- 9 readers -
  • How to use Yoast SEO: The readability analysis

    … Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is incredibly…

    Yoastin SEO How To's- 11 readers -
  • Ask Yoast: Dealing with holiday gift sets after the holidays

    … in the season is better than deleting it and making a new one next year. So, keep it up, and make sure that it has a slightly timeless content, so that if someone wants to order a Christmas box in March, they can… Why wouldn’t you allow that? So that’s how we would treat it. Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from our…

    Joost De Valk/ Yoast- 12 readers -
  • Google’s snippets and the length of your meta description

    … You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research…

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: Emojis and SEO

    … in your daily communication, you may also feel like using them on your website. But what’s the deal with emojis and SEO? Do they have any impact on your rankings, positive or negative? In this Ask Yoast, I’ll get into that :) Iris Schöberl emailed us her question: “Do you as an SEO expert recommend to use emojis? Or is it spam to Google?” Watch…

    Joost De Valk/ Yoastin SEO- 11 readers -
  • Why you should use a focus keyword only once

    … you all about it in this post. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Not competing with your own articles The main reason why you should not use your focus keyword more than once is that you do not want to compete with your own content for a position in Google. If you…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • SEO Basics: (The importance of) site structure

    …. You can all start improving your site structure today! In this SEO basics post, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure. Learn how to structure your site well with our Site structure training! » $99 - Buy now » Info As your site grows, it’ll…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • How to perform an SEO audit. Part 1: Content SEO & UX

    … overall view of how your SEO is doing. In the coming three articles, I’ll give you a condensed overview of how to go about this yourself. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Steps in the SEO audit In this SEO audit, we’ll use our holistic SEO approach. That means we…

    Michiel Heijmans/ Yoastin SEO Content- 12 readers -
  • How to respond to online reviews of your business

    … reviews are also important for your SEO. There’s an overall consensus among SEO experts about reviews being a ranking factor for local search. You should read the article David Mihm wrote for Yoast for more information on the impact of reviews on your local rankings. Or learn how to grow your business with ratings and reviews. Why should you react…

    Marieke Van De Rakt/ Yoastin How To's- 14 readers -
  • Readability ranks!

    … Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write readable texts. We truly believe that readability…

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Search and SEO in 2018

    … important we think AMP will become in the long run. I don’t expect normal sites have to do anything that drastic in 2018, but do make sure you keep up to date with the latest news on AMP. Want rich snippets for your site? Try our Structured data training » $104 - Buy now » Info Structured data: JSON+LD & Schema.org Alongside AMP, Google is pushing…

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast: Yoast SEO premium features explained

    … As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features…

    Joost De Valk/ Yoastin SEO- 17 readers -
  • Stop pleasing Google!

    … that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. Make your websites for humans, not Google. Or in other words: stop pleasing Google! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $62 - Buy now » Info SEO…

    Michiel Heijmans/ Yoast- 10 readers -
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