Content Seo

    • Meta description for search & social

      Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

      Joost De Valk/ Yoastin SEO- 19 readers -
    • Tips for your local SEO content strategy

      If you own a local business, you want to dominate the local search results of your niche. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local SEO content strategy.

      Marieke Van De Rakt/ Yoastin SEO Content- 13 readers -
    • Is my website over-optimized?

      Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

      Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • Ask Yoast: do off-topic comments hurt SEO?

    … If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast we’ll explain…

    Joost De Valk/ Yoastin SEO- 10 readers -
  • Ask Yoast: duplicate content issues on my shop?

    … If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate content issues? This Ask Yoast…

    Joost De Valk/ Yoastin Content- 10 readers -
  • SEO copywriting and writing for sales

    Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return to your website.

    Marieke Van De Rakt/ Yoast- 16 readers -
  • Ask Yoast: stop words in your focus keyword?

    … is that so? Does it make a difference to Google?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info Stop words in focus keyword Read this transcript to learn more about using stop words in your focus keywords: Yes, it makes a difference…

    Joost De Valk/ Yoast- 9 readers -
  • My post ranks, but I don’t get any traffic

    …]. The more long tail a search term is, the easier it is to rank for that term. To set up an SEO strategy focusing on long tail keywords is a good idea in many cases. However, if you’re focusing on keywords (almost) nobody is searching for, you won’t attract much traffic to your site. You could very well rank number 1 with a post about ‘ballet shoes…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • How to prepare for voice search

    … are slowly taking over the world. In this article, I’ll elaborate on the rise of natural language and voice searches, plus give you tips on how to prepare your content for these new types of visitors. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info What is voice search? With voice search, you…

    Yoastin How To's- 17 readers -
  • My bullets are green, but my post doesn’t rank?!

    … crap is published on your site, without you knowing it. This really happens! Keep reading: ‘WordPress Security’ » Internal linking structure A reason for your post not to end up high in the search engines , could be because other parts of your SEO strategy are not optimized. The structure of your site – the internal linking structure – is a very…

    Marieke Van De Rakt/ Yoast- 20 readers -
  • Yoast internal linking: the making of

    … for a limited set of languages. So what does the internal linking tool do? While working on your post, our internal linking tool will give you suggestions on which posts you could consider linking to because they are about related topics. Linking to these posts will help you create a better site structure. Insights To know which posts we should…

    Yoast- 14 readers -
  • SEO fact or fiction?

    SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ ...

    Marieke Van De Rakt/ Yoast- 16 readers -
  • The sense and nonsense of XML sitemaps

    … Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support. That might…

    Michiel Heijmans/ Yoast- 16 readers -
  • How to start your keyword research: a case study

    … If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find…

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Ask Yoast: importance of keyword strategy

    … Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword strategy and keyword research…

    Joost De Valk/ Yoast- 13 readers -
  • Know your customer

    … and then! Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Do as Amy says Recently, we visited Conversion Hotel, an excellent event about (yes) conversion. One of the speakers whose story we liked best, was Amy Harrison. Amy talked about conversion copywriting and stated that when you lose customer focus, you’ll end…

    Michiel Heijmans/ Yoast- 16 readers -
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