Content Seo

    • A blog on an eCommerce site

      Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging is such a great marketing and SEO strategy.

      Marieke Van De Rakt/ Yoast- 20 readers -
    • Ranking your local business part IV: Inbound links

      This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another essential asset for local SEO: earning inbound links ...

      David Mihm/ Yoastin SEO- 13 readers -
    • Ranking your local business #3: Website optimization

      This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website for local search.

      David Mihm/ Yoastin SEO- 21 readers -
  • Copywriting for mobile

    … their mobile device ‘on the go’, while also doing other things. Their attention span and their concentration are very limited. That’s what makes writing for mobile challenging. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $ 199€ 199 - Buy now » Info Tip 1: Always focus on your audience The mobile phone will not read…

    Marieke Van De Rakt/ Yoast- 12 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    Within our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso.

    Yoast- 12 readers -
  • Improve your site’s structure in 4 simple steps

    … Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how does one improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing? In this post, I’ll teach you to improve your site’s…

    Marieke Van De Rakt/ Yoast- 6 readers -
  • Ask Yoast Case study: SEO for architects

    … and your company may click on ‘The Studio’. However, they might not expect to find the services you offer there. In addition to that, your services are great subjects to write about. Writing nice informational copy about your services will increase your chance of ranking for keywords related to these services. When you add sufficient relevant content…

    Yoastin SEO- 13 readers -
  • SEO for a new website: the very first things to do

    … will be your online competitors for these search terms? What can you do to stand out from these results? Read on: ‘Keyword research: the ultimate guide’ » And then: write, write, write Then you start writing. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content…

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -
  • Ask Yoast: meta descriptions and excerpts

    … your text for both meta descriptions and excerpts, and whether Google approves of this reuse. Renee Lodens sent us an email with the following question: “Is there a way to bulk copy the Yoast SEO meta descriptions to the excerpt field? Also, is this considered duplicate content?” Watch the video or read the transcript further down the page…

    Joost De Valk/ Yoast- 12 readers -
  • SEO basics: How to use headings on your site

    … should therefore indicate what a paragraph is about, otherwise people won’t know what to expect. Moreover, if they get lost in (poor) writing, looking back to the heading may help them to get back on track. Reading from a screen is hard. People easily get distracted and loose track of the story you’re trying to tell in your blog posts. Headings…

    Marieke Van De Rakt/ Yoastin SEO How To's- 11 readers -
  • Ultimate guide to small business SEO

    … SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in 2014 we…

    Michiel Heijmans/ Yoastin SEO- 27 readers -
  • Avoid these site structure mistakes!

    … If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes people often make. Make sure to avoid all…

    Marieke Van De Rakt/ Yoast- 14 readers -
  • Ask Yoast: Is my site structure too deep?

    … easily? Because that’s determined in large by your site structure. So make it as easy to understand as possible! Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com. Read more: ‘The ultimate guide to site structure’ » …

    Joost De Valk/ Yoast- 15 readers -
  • 5 questions: Talking local SEO with David Mihm

    … David Mihm is a local SEO legend. He’s been a leading figure in the SEO world for years. Recently, he started a new firm called Tidings, that helps businesses achieve success in local markets. We’re honored to present you his fantastic answers to five pressing questions on local SEO. Find out what you should focus on if you want to be successful…

    Yoastin SEO EMail- 17 readers -
  • Ask Yoast case study: SEO of a photographer’s site

    … and photos but knows he needs textual content to rank. He does have a blog and he wonders if he is writing clear enough for prospects and search engines. Let’s have a look at different aspects of his photography website to see what’s good and what needs improvement. Of course, a website is a work in progress, so while we reviewed his site, Geoff…

    Yoastin SEO- 13 readers -
  • Blogging: the ultimate guide

    … need a lot of ideas to maintain a successful blog. But how do you come up with all these ideas? Keyword research You’ll have to decide what terms you want to be found for before you start writing content. To decide that, you’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these…

    Marieke Van De Rakt/ Yoastin Affiliate- 14 readers -
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