Content Seo

    • Site structure: the ultimate guide

      Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users needs the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important.

      Marieke Van De Rakt/ Yoast- 8 readers -
    • Ask Yoast: how many (internal) links on a page?

      Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help as well.

      Joost De Valk/ Yoastin SEO How To's- 12 readers -
  • SEO basics: What is SEO?

    …. WordPress actually is a rather SEO-friendly platform. Combined with our Yoast SEO plugin, most technical challenges are covered. The structure of your website, your site speed and the content of your site are other important on-page SEO factors. Just browse through the different categories of our SEO blog to find all those important on-page…

    Marieke Van De Rakt/ Yoastin Paid Search SEO- 9 readers -
  • Interview with Maile Ohye (Google)

    … According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple…

    Yoastin Google- 16 readers -
  • Ask Yoast: SEO tactics for link building

    … As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you than lots of links from less…

    Joost De Valk/ Yoastin SEO- 10 readers -
  • Ask Yoast: importance of using excerpts

    … about the following question: “Why is it important to use the excerpt? Doesn’t Google consider this to be duplicate content?” Check out the video or read the answer below! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info The importance of using an excerpt “The excerpt is that bit…

    Joost De Valk/ Yoast- 8 readers -
  • Should you blog about Justin Bieber?

    … term ‘Justin Bieber’ is pretty much useless, though. People searching for ‘Justin Bieber’ want to read content about Justin Bieber. If your website is about flyfishing, barn animals or SEO plugins for that matter, the beliebers won’t stay on your website. They do not want to read your content or buy your products. These people are not your audience…

    Marieke Van De Rakt/ Yoast- 7 readers -
  • How to write a high-quality and SEO-friendly blog post

    … Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not believe in over…

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 16 readers -
  • Use Yoast SEO to make your content findable

    … If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine Optimization…

    Marieke Van De Rakt/ Yoastin SEO Content- 8 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … explain: “How can I use cornerstone content to make my site rank?” Check out the video or read the answer below! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199 - Buy now » Info Get most out of cornerstone content Can’t watch the video? Read this transcript to learn how you’ll benefit from incorporating cornerstone content…

    Joost De Valk/ Yoastin Content How To's- 10 readers -
  • Marketing your blog

    … If you are writing blogs, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will grow and will keep on growing! Tip 1: Start with a mission…

    Marieke Van De Rakt/ Yoast- 8 readers -
  • The importance of original content for SEO

    …. An idea in which the desired focus keyword could have a prominent place. Examples of great original content Writing original blog posts is the best way to drive traffic to your website. Providing you’ve done your keyword research well and you’re going after the terms that drive traffic to your site, original content can be a real boost for your rankings…

    Marieke Van De Rakt/ Yoastin SEO Content- 6 readers -
  • Related posts need to make sense, not just be there

    …, content, tags, categories, and custom taxonomies […].” I’m sure this all makes a lot of sense, and you’ll probably get some related posts that fit your need. Some plugins allow you to add a particular value to for instance the title or content, or group posts by tags. But what you want might not even be a related posts section. What we do at Yoast Site…

    Michiel Heijmans/ Yoast- 8 readers -
  • Why every content SEO strategy should start with keyword research

    … The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start…

    Marieke Van De Rakt/ Yoastin SEO Content- 9 readers -
  • New: Yoast Keyword research training!

    … Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today. The Yoast…

    Marieke Van De Rakt/ Yoastin SEO- 10 readers -
  • Keep your content fresh and up to date!

    … that post in the search engines. That was the whole point of optimizing that post in the first place. Imagine a blog that hands out SEO advice to its readers. Older posts shouldn’t contain advice that isn’t valid anymore. People would make terrible mistakes in their SEO strategies. Why is fresh content important for SEO? Keeping your content fresh…

    Marieke Van De Rakt/ Yoastin Content- 9 readers -
  • Ask Yoast: include taxonomies in XML sitemap?

    … Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question from…

    Joost De Valk/ Yoast- 9 readers -
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