Content Shock

  • 3 Lessons I learned from my creative burnout

    … a content piece every breath you take and unfortunately, a lot of people do. The result? Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock, you see it every day: Average how-to advice articles shared on Twitter. A rambling political post on Facebook…

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  • Social media engagement is a lousy metric

    … engagement levels.So instead of social media engagement, here are three metrics that I believe provide a better view that you are heading in the right direction: Social sharing — There is no economic value in content, only in content that is seen and shared. You should be building a competency in content ignition, as well as content creation. Return…

    {grow}in Social- 19 readers -
  • 20 Extraordinary Content Marketing Insights

    … that say sign up or click agree I am an idiot who doesn’t want more sales. However, the data suggests that pop up firms work, so we are likely to see more of them.” Content shock hasn’t even started yet. Content Shock is real and here but we are just starting to see the impact. The number of internet users is growing, tools to create content are easier…

    {grow}in Content- 20 readers -
  • Content marketing success and the crappy quality myth

    … examples that prove that “great quality” assures nothing … Case study one: Authority and audience I had a friend who has been struggling with her blog. She is super-smart and an excellent writer but has been treading water in the very saturated SEO content niche. On one blog post, she received almost no social shares or comments. But when she submitted…

    {grow}in Social Content- 24 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up. In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock…

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  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 55 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 28 readers -
  • Three drastic marketing changes ahead for 2017

    … mildewed. Blame the content shock, but there’s simply too much great work in nearly every niche for you to stand out. You have to be exceptional and extreme, but that’s hard to pull off if you’re an even-tempered human. Thankfully, it’s not all doom & gloom. During the past two years, I’ve witnessed something fascinating: Friends recommended my…

    {grow}in Social- 20 readers -
  • What is the role of content marketing in an ad-free world?

    …, and a commitment to quality content to work. Even in a noisy marketing world crippled by Content Shock, there are still plenty of unsaturated niches to find and dominate. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. Mark Schaefer is the chief blogger for this site…

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  • Four marketing mega trends nobody’s talking about

    …. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Finding an unsaturated niche is becoming more difficult and competing in a successful way will be more expensive. That is the fundamental idea behind the concept of Content Shock…

    {grow}in Social Content Twitter- 36 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 28 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 30 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 29 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 18 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.” This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. So what does…

    {grow}in Facebook Twitter- 26 readers -
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