Content Shock

    • Can you afford to do inbound marketing?

      By Mark Schaefer In a recent post entitled “Can Hubspot afford to do inbound marketing any more?” marketing strategist Louis Gudema questions whether the promise of cost-effective content-based marketing is sustainable for Hubspot and its customers. His analysis kicks open the door on a question which isn’t getting a lot of discussion in the business world: Is inbound market ...

      {grow}in Social- 12 readers -
  • 3 Lessons I learned from my creative burnout

    … By Mars Dorian, {grow} Contributing Columnist This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed…

    {grow}- 11 readers -
  • Social media engagement is a lousy metric

    … By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments…

    {grow}in Social- 19 readers -
  • 20 Extraordinary Content Marketing Insights

    … that say sign up or click agree I am an idiot who doesn’t want more sales. However, the data suggests that pop up firms work, so we are likely to see more of them.” Content shock hasn’t even started yet. Content Shock is real and here but we are just starting to see the impact. The number of internet users is growing, tools to create content are easier…

    {grow}in Content- 20 readers -
  • Content marketing success and the crappy quality myth

    … on these sites is best-in-class. What in the world is going on here? Content Shock, baby In 2014 I wrote a post predicting this outfall called Content Shock: Why content marketing may not be a sustainable strategy (for some businesses). I applied basic economic principles to content and surmised that something was going to have to give…

    {grow}in Social Content- 24 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up. In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock…

    {grow}- 33 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 55 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 28 readers -
  • Three drastic marketing changes ahead for 2017

    … By Mars Dorian, {grow} Contributing Columnist Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented…

    {grow}in Social- 21 readers -
  • What is the role of content marketing in an ad-free world?

    …, and a commitment to quality content to work. Even in a noisy marketing world crippled by Content Shock, there are still plenty of unsaturated niches to find and dominate. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. Mark Schaefer is the chief blogger for this site…

    {grow}- 1 readers -
  • Four marketing mega trends nobody’s talking about

    …. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Finding an unsaturated niche is becoming more difficult and competing in a successful way will be more expensive. That is the fundamental idea behind the concept of Content Shock…

    {grow}in Social Content Twitter- 36 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 29 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 30 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 30 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 18 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … better ads” part seems more difficult. Facebook will either need to do a better job proving its ads lead to sales, which it’s already trying to do, or offer more premium ads, like the commercials you might see on TV. A few years ago, I wrote a post called Content Shock: Why Content Marketing is not Sustainable which predicted this eventuality…

    {grow}in Facebook Twitter- 26 readers -
Get the top posts daily into your mailbox!
Topics
See more
Ann Handley Artificial Intelligence Augmented Reality B2b And Social Media Best Practices Big Data And Analytics Blab Blogging Blogging Best Practices Branding Business Relationships Business Strategy Buzzsumo Case Studies Communty Building Content Distribution Content Ideas Content Ignition Content Ignition Strategy Content Marketing Content Marketing Institute Content Marketing Strategy Content Tips Corporate Communications Corruption On Social Web Creativity Crowdsourcing Customer Acquisition Economics Of Content Marketing Economics Of Social Media Entrepreneur Evergreen Facebook Facebook Advertising Facebook Marketing Facebook Messenger Futurist Google + Google Techologies Haro Hubspot Influence And Power Influence Marketing Influencer Infographics Innovation Instagram Instant Articles Internet Marketing Iot Kik Klout Leadership Lee Odden Mark Schaefer Marketing Best Practices Marketing Companion Marketing Strategy Marketing Trends Mars Dorian Measurement And Roi Mobile Marketing Most Popular Personalities Of The Social Web Podcasts Presentation Ideas Productivity Public Relations Public Speaking Research Return On Influence Roi And Measurement Seo Slideshare Snapchat Social Media Social Media And Sales Social Media Best Practices Social Media Engagement Social Media Examiner Social Media For Social Good Social Media Marketing World Social Media Measurement Social Media Roi Social Media Strategy Steve Rayson Streaming Video Technology The Economist The Marketing Companion Time Management Tom Webster Trends Twitter Viber Visual Communication Whatsapp Writing Best Practices Youtube Youtube And Video
More from around the web