Content Shock

    • Three drastic marketing changes ahead for 2017

      By Mars Dorian, {grow} Contributing Columnist Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world.

      {grow}in Social- 7 readers -
    • What is the role of content marketing in an ad-free world?

      By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video consumption is through Netflix or Amazon Prime.

      {grow} -
  • Four marketing mega trends nobody’s talking about

    … courtesy Flickr CC and Balint Foldesi Related Posts Tags: google +, mark schaefer, marketing trends. facebook, Twitter Posted in Artificial Intelligence, Big Data and Analytics, Content Marketing, Content Shock, Facebook marketing, futurist, Google techologies, Influence and Power, Influence marketing, Mobile marketing, Return On Influence, Social Media best practices, Social Media Strategy, Twitter, YouTube and video | No Comments » All posts …

    {grow}in Social Content Twitter- 14 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 14 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 14 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 12 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 8 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting…

    {grow}in Facebook Twitter- 14 readers -
  • Want to Differentiate Your Content? Aim for Interaction

    … As you well know, the internet is incredibly oversaturated with low quality content. It seems like every business in the world is pumping out an endless stream of noisy content, which makes it more difficult for your brand to stand out. The good news is there’s at least one reliable strategy for standing out in today’s market. Content Shock…

    The Blog Heraldin Content- 11 readers -
  • Monetizing in the moment and the content marketing pivot

    … or that your content isn’t great. It is! But there are just so many other distractions now that something has to give.” Content Shock in action I suppose. I wonder… Are we rapidly moving to a place where content can’t build relationships on the web any more? Is every piece of content simply an invitation to a cold call from a telemarketer…

    {grow}in Content- 9 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 14 readers -
  • Are you ready for the mega-shift from social media to private media?

    …, instead of broadcasting. We don’t want personal and private lives merging any more and we want control over our different social circles within these messaging apps. Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. It seems like we’re going full…

    {grow}in Social- 19 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 8 readers -
  • Four ways Facebook Instant Articles will dramatically impact marketing

    … … and links make you leave Facebook. Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. It’s also rumored that LinkedIn is working on a version of this, as well. Everyone wants to keep readers on their site instead of yours. 4. The Content Shock wave I recently…

    {grow}in Social Content Facebook- 17 readers -
  • The silver lining in the bad news about content marketing

    There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time.

    {grow}- 10 readers -
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