Content Shock

    • Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}- 30 readers -
    • The five great questions of content marketing

      By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1.

      {grow}in Content- 18 readers -
  • Three drastic marketing changes ahead for 2017

    … mildewed. Blame the content shock, but there’s simply too much great work in nearly every niche for you to stand out. You have to be exceptional and extreme, but that’s hard to pull off if you’re an even-tempered human. Thankfully, it’s not all doom & gloom. During the past two years, I’ve witnessed something fascinating: Friends recommended my…

    {grow}in Social- 10 readers -
  • What is the role of content marketing in an ad-free world?

    …. Many content marketing best practices are still just advertising in disguise and that needs to change. “Lead nurturing” is a kind way to say we’re going to keep bugging you until you tell us to go away. Pop-up ads are so annoying that Google is taking action to penalize sites that use them. Ultimately, we have to treat people with respect online…

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  • Four marketing mega trends nobody’s talking about

    …. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Finding an unsaturated niche is becoming more difficult and competing in a successful way will be more expensive. That is the fundamental idea behind the concept of Content Shock…

    {grow}in Social Content Twitter- 20 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 19 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 14 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 16 readers -
  • 5 Ways to distinguish your content and brand by using research

    … By Tom Webster, {grow} Community member Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. These days, however, it can be a bit tricky…

    {grow}in Content- 9 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … better ads” part seems more difficult. Facebook will either need to do a better job proving its ads lead to sales, which it’s already trying to do, or offer more premium ads, like the commercials you might see on TV. A few years ago, I wrote a post called Content Shock: Why Content Marketing is not Sustainable which predicted this eventuality…

    {grow}in Facebook Twitter- 16 readers -
  • Want to Differentiate Your Content? Aim for Interaction

    … calculators – such as this one from XMedius – are great because they help users understand exactly what they’re getting from a company. They help reduce friction and establish comfort. Quizzes. If you’re looking to gain social media traction, quizzes are a favorite when it comes to interactive content. Quizzes and surveys – like this one from…

    The Blog Heraldin Content- 13 readers -
  • Monetizing in the moment and the content marketing pivot

    … or that your content isn’t great. It is! But there are just so many other distractions now that something has to give.” Content Shock in action I suppose. I wonder… Are we rapidly moving to a place where content can’t build relationships on the web any more? Is every piece of content simply an invitation to a cold call from a telemarketer…

    {grow}in Content- 9 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 19 readers -
  • Are you ready for the mega-shift from social media to private media?

    …? And by the way … Where IS Google in this whole development? As of yet, they don’t seem to have a relevant entry. This is a fascinating new development and there are many, many future conversations we will have together on this topic. Let’s get the ball rolling with this new podcast episode. In the latest edition of The Marketing Companion, Tom Webster…

    {grow}in Social- 23 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 9 readers -
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