Content Shock

    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
    • The business case for breaking the content marketing rules

      By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting Identify ...

      {grow}in Content- 13 readers -
    • Economist Study: B2B leaders conflicted about content marketing

      By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.

      {grow}in Content- 13 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 10 readers -
  • 5 Ways to distinguish your content and brand by using research

    … to get your studies and research findings out there, since the Internets are lousy with quick stats, infographics, and other ephemera. When everyone is doing the same thing, and no one is standing out, there is only one thing to do — you need to do what others will not do. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips…

    {grow}in Content- 7 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting…

    {grow}in Facebook Twitter- 12 readers -
  • Want to Differentiate Your Content? Aim for Interaction

    … As you well know, the internet is incredibly oversaturated with low quality content. It seems like every business in the world is pumping out an endless stream of noisy content, which makes it more difficult for your brand to stand out. The good news is there’s at least one reliable strategy for standing out in today’s market. Content Shock…

    The Blog Heraldin Content- 10 readers -
  • Monetizing in the moment and the content marketing pivot

    … or that your content isn’t great. It is! But there are just so many other distractions now that something has to give.” Content Shock in action I suppose. I wonder… Are we rapidly moving to a place where content can’t build relationships on the web any more? Is every piece of content simply an invitation to a cold call from a telemarketer…

    {grow}in Content- 8 readers -
  • A course correction for influence marketing measurement

    … is getting narrower. Content marketing is getting more expensive due to Content Shock. That promotional money has to go somewhere, and I think it will continue to be channeled to powerful online influencers. The influence frenzy is driving some pretty crazy money. One article documented how a 26-year-old quit her job to do Snapchat for brands full-time…

    {grow}in Content Facebook Twitter- 11 readers -
  • Are you ready for the mega-shift from social media to private media?

    … Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users. Snapchat…

    {grow}in Social- 17 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 7 readers -
  • Four ways Facebook Instant Articles will dramatically impact marketing

    … Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week…

    {grow}in Social Content Facebook- 15 readers -
  • The silver lining in the bad news about content marketing

    … There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best…

    {grow}in Social Content- 9 readers -
  • The business case for unbranded content

    …. A lot. Bring emotion into the story. Spark curiosity Look for the open space. If your content niche is saturated, this might be a differentiation strategy Create a strategy that builds momentum, not just one hit. All of these sites continue to provoke thought, deliver value and inform. I would love to hear about your thoughts on unbranded…

    {grow}in Social Content- 13 readers -
  • Break the mold: Why content marketing needs to be like a chalupa

    … on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 5 Reasons most content marketing is FAR behind where it needs to be The business case for dwelling on dwell time Are marketers getting lost in the Dark Funnel? What are the most reliable content channels to connect with customers? Submitting to Facebook and other content adjustments you need to make today …

    {grow}in Social Content Facebook Twitter YouTube- 18 readers -
  • Grab Attention Via Your Customer’s Content Inner Circle

    … was significantly less crowded. Further, he’s kept it going. (Rand Fishkin noted this is a key growth factor.) While you may not have the resources to invest in becoming an inner circle content site, you still need a content and media home base. It won’t disappear if you’ve bet wrong on third party placement. Hubspot research shows that you need…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
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