Content Shock

  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 19 readers -
  • Content shock re-visited, the content marketing myths and realities

    … the rapid rate of change in our business. The challenge in all of this is to think critically and be aware of the changes in your business. Don’t keep doing something because that’s what you did last year. Consider new strategies focused not just on content but on content ignition — the economic value of content that is not seen and shared…

    {grow}in Social Content- 37 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 19 readers -
  • Three drastic marketing changes ahead for 2017

    … to survive and thrive in the online world. Goodbye website For the longest time, I have believed that your personal website was the most important part of your online presence. The holy grail. The mother base of all missions. Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients…

    {grow}in Social- 13 readers -
  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

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  • Four marketing mega trends nobody’s talking about

    …. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Finding an unsaturated niche is becoming more difficult and competing in a successful way will be more expensive. That is the fundamental idea behind the concept of Content Shock…

    {grow}in Social Content Twitter- 28 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 22 readers -
  • The business case for breaking the content marketing rules

    … are necessary to keep things organized and focused in many situations, especially when you are creating content for large and complex organizations. The best personas capture digital behavior and preferences as well as personality traits. But I can think of nothing more boring than creating scripted content that you think a made-up person is going to like…

    {grow}in Content- 20 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 19 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 11 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … better ads” part seems more difficult. Facebook will either need to do a better job proving its ads lead to sales, which it’s already trying to do, or offer more premium ads, like the commercials you might see on TV. A few years ago, I wrote a post called Content Shock: Why Content Marketing is not Sustainable which predicted this eventuality…

    {grow}in Facebook Twitter- 20 readers -
  • Want to Differentiate Your Content? Aim for Interaction

    … As you well know, the internet is incredibly oversaturated with low quality content. It seems like every business in the world is pumping out an endless stream of noisy content, which makes it more difficult for your brand to stand out. The good news is there’s at least one reliable strategy for standing out in today’s market. Content Shock…

    The Blog Heraldin Content- 14 readers -
  • Monetizing in the moment and the content marketing pivot

    … or that your content isn’t great. It is! But there are just so many other distractions now that something has to give.” Content Shock in action I suppose. I wonder… Are we rapidly moving to a place where content can’t build relationships on the web any more? Is every piece of content simply an invitation to a cold call from a telemarketer…

    {grow}in Content- 11 readers -
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