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Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.
… This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists. Be sure…
… their brand. Instead of focusing on advertisements that are pushed onto customers, today’s marketers need to make the shift into the digital realm and build long-term strategies centered around engagement that pulls customers in. Simply put, it begins with building a dynamic content marketing strategy as well as identifying what tools and marketing…
… strategy that help them build authority and drive conversions. While quality of content is paramount to our clients’ success, it’s no longer a question of how much content to write. All of our clients recognize they are now publishers. The new question is what should they write. Our job is finding the gaps in our clients’ content strategies…