Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
  • Key To Content Is To Keep Asking Questions

    …. We need to know what happened next. What did he do with his millions? How is he changing the world in a good way with his newfound abundance? Good storytelling through content is good brand maintenance. Here are some questions to ask when trying to find the next story to tell about your brand: What has our brand done to make life better…

    Relevance- 3 readers -
  • 5 Steps to Obtain Success in Digital Marketing

    … to entertainment, people also use this technology to make purchases online. Most people today look for different products or services online. So having an online presence in the form of digital marketing is very important for promoting your business. Utilize a Data-Driven Strategy At the present time, most organizations tend to work consciously…

    Growmapin Social- 6 readers -
  • 4 Simple Tips to Increase the Effectiveness of Video Content

    … Over the last few years the use of video content has grown by leaps and bounds – on websites, social media, and other online platforms. Partially this growth is due to the fact that faster online connections allow for videos to be streamed more easily, but more than that it is simply because video content has the ability to interest and engage…

    Relevancein Content- 10 readers -
  • How To Increase The Awareness of Your Brand Through Repurposed Content

    … be transformed into various formats to include iTune podcasts, blog content for the website, LinkedIn posts and posts on Medium. 2) Ben Hardy’s goal to connect with a traditional publisher In order to get noticed by a traditional publisher, Ben Hardy realized that his blog would require a large fanbase. His strategy? To repurpose his blog posts…

    Relevancein Content How To's- 11 readers -
  • How to Improve Your Website’s Bounce Rate with the Help of Content

    … will be talking about something else. Source Have you ever seen a blank website, one with only images? I most certainly have not, so one of the most important attributes that can twist the plot is CONTENT. Whether it’s a blog, “about us,” or a landing page, content will step your website game up. Very often the only category of content that goes noticed…

    Relevance- 14 readers -
  • How to Update Your Content for Changing Trends

    … Every content marketer knows that the digital landscape changes quickly, but that maximum impact is always achieved by staying on top of industry trends. Investing in quality content is paying off. According to the 2017 benchmarks and trends report, courtesy of Content Marketing Institute, more than 60 percent of B2B content marketers…

    Relevancein Content How To's- 10 readers -
  • How to Create 10X Content to Boost Your Link Earning Strategy

    … not impossible. 10X content can help you with the process. Just increase your knowledge about how it brings your work to the forefront, and improve your link building strategy. Find out more below. The Beauty of 10X Content Imagine you produced a content that was 10 times better than anything else in the search engine results pages…

    Relevancein Content How To's- 12 readers -
  • 3 High-Quality Content Tips Directly From Google’s Style Guides

    … Google’s standards are high when it comes to ranking, and for those of us who want to create that high-quality content, the guidelines have been … well, sparse. However, things have changed recently, and as the experts at SEO Guest Posts point out, this means that there’s suddenly much help out there for people who want it. It was just last…

    Relevancein Content- 17 readers -
  • A Guide to Measuring the Effectiveness of Your Content Efforts

    … of Measuring Content Performance Measuring the performance of content is the key to improving your content strategy in the future. How do you know what your audience is looking for? Do you have any idea about the types of content capable of delivering the best results? If you’re not capable of answering these questions, you’re not making the most…

    Relevancein Social Content- 14 readers -
  • How to Create Juicy Content for Grand B2B Segment

    … Since 2010, more than a half of digital marketers consider “producing engaging content” a top challenge to overcome. The problem is particularly acute for representatives of a B2B segment, weeping crocodile tears over their business blogs: On the one hand, they – B2B marketers, not blogs – understand that businesses with blogs generate 67% more…

    Relevancein Content How To's- 11 readers -
  • 3 Ways to Think Like a Publisher and Make the Most of Your Content

    … five times the traffic than those that produce four or fewer blogs in a month. Additionally, brands with successful blogging strategies have quadruple the leads of businesses that do not blog. Remember to give your new content strategy time to find success after implementing your customer-centric changes. Content creation is always a work…

    Relevancein Content- 12 readers -
  • 10 Free Tools That Will Help Your Content Creation

    … Content drives business success and it also drives customer satisfaction in the digital world we live in today. Behind every successful marketing campaign there is well-designed interactive content and behind every successful brand, there is awesome content marketing. That’s why content is king and will remain that way for a very long time…

    Relevancein Social Content- 14 readers -
  • Why Content Marketing Isn’t About Production Numbers

    … marketing is even necessary. It is there to make sales. Our businesses need to generate revenue, and content marketing acts as an opportunity to produce subscribers, leads, and ultimately sales. When we think about the sales funnel, content marketing is really the same strategy (we’re just looking at a different context). Here’s a visualization…

    Growmapin Content- 23 readers -
  • Page Revamp for Better User Experience

    … pages that contain keyword stuffing. And it can also assist you in figuring out more appropriate keywords for your SEO campaign. To help you get started with a proper keyword research for your site, you can use SEMrush: Log in and click Keyword Analytics drop-down button Click Overview Enter your keyword in the search bar located…

    SEO Hacker Blog- 22 readers -
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