Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
    • The Content Marketing Journey, in 3 Stages

      I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.

      Joe Lazauskas/ The Content Strategistin Content- 19 readers -
    • How Strategic Content Converts to Email Subscriptions and Sales

      When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus.

      Brian Clark/ Copyblogger- 12 readers -
  • Here’s why lots of likes doesn’t equal business success

    … the return on investment from their social and content activity. Everyone is hung up on the easy-to-measure “vanity metrics” like social media interactions, time on site, bounce rate, page views, downloads and clicks. Don’t get me wrong, those metrics are important, too. Engagement metrics are particularly great. They give you a good idea of what…

    Lush Digitalin Social- 12 readers -
  • Why Google is Eating Healthcare Marketers’ Lunch

    … and accurate. By creating unique and useful content that Google cannot easily produce, healthcare marketers can continue to connect with users and provide them with the resources that they need. As a healthcare marketer, how has your search strategy changed with the rise of Google’s in-SERP features? …

    SEER Interactivein SEO Google- 13 readers -
  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 23 readers -
  • Why I will not “do SEO” for you

    … add keywords to your existing website content and reasonably expect them to rank. I can’t take it anymore when you say “I just want to rank #1 for this keyword, it can’t be that hard!” I can’t give you an easy solution, because there is no easy solution. I can’t do SEO for you, without you. I can’t get you to commit to marketing your business…

    Jeff Sauer/ Depth of Knowledgein SEO- 26 readers -
  • How to Write Content That Actually Generates Leads

    …It’s tough to be a businessperson in the digital age. While you might think that the Internet makes it a breeze to find loyal customers, the ease of communication between business and potential customer has made competition with other businesses tougher than ever. Online lead generation is akin to fishing in the midst of thousands…

    Inklyoin Content How To's- 10 readers -
  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 20 readers -
  • The Ultimate Blogger Guide

    …Do you want to become a blogger? Blogging presents a unique opportunity to build a network for your existing customers while also acquiring new business. A blog is the ideal platform on which to showcase your expertise in the industry. This list of resources is designed to walk you through the blogging process and answer…

    Inklyo- 13 readers -
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