Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
  • New report shows how to become a content champion

    … marketing is a bit like that, too. You need to stick with it to really get results. Earlier this month the Content Marketing Institute released it’s 2017 Benchmarks, Budgets and Trends Report for Australia. It showed 56 per cent of organisations which had made the investment in content, stuck with it, and were now in a “mature” or “sophisticated…

    Lush Digitalin Content How To's- 9 readers -
  • Orbit Media’s Latest Survey of 1000 Bloggers

    It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends … For the third year running, Andy Crestodina over at Orbit Media has run his Survey of 1000 Bloggers. We had a chance to chat about the most interesting findings … and talk about what a big project like this can mean for an organization li ...

    Sonia Simone/ Copyblogger- 10 readers -
  • Why – and How – to Map Out Your Customers’ Journeys [Template]

    … conference in San Jose. The session — The Next Generation of Content Strategy: Building a Performance-Driven Model — was led by independent content strategists Paula Land and Kevin Nichols. They covered a lot of related topics; I wish I could cram all of them into this post. The content-mapping exercise alone had such value, though, that I focus…

    Content Marketing Institute- 4 readers -
  • The Definitive Guide to Guest Posting Like a Pro

    … Guest blogging has been an integral part of the SEO Process from the get-go. It’s a great way to utilize the limitless potential of the internet and all you have to do is use it properly. Sure, advertisements and the other more intricate SEO techniques are out there but guest blogging is one of the simpler techniques; it’s simple but it’s also…

    SEO Hacker Blog- 11 readers -
  • Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy

    … strategy for marketers? Sign up for our Content Strategy for Marketers weekly email newsletter, which features exclusive insights from CMI Chief Content Adviser Robert Rose. If you’re like many other marketers we meet, you’ll come to look forward to his thoughts every Saturday. Cover image by Joseph Kalinowski/Content Marketing Institute The post Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy appeared first on Content Marketing Institute. …

    Jodi Harris/ Content Marketing Institute- 13 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    … publications. More on how content objectives help you create the right content: Why You Need Content Strategy Before Editorial Planning 3. Define content marketing roles – including a unifying leader Only after you’ve built your message architecture and established content objectives accordingly do you define content marketing roles. Many…

    Andy Betts/ Content Marketing Institute- 9 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … return on investment than some other marketing tactics. The popularity of video content appeals to a wider range of the public than other media. Well-planned and entertaining instructional video leads to a better customer experience and shareable branding opportunities for your company. All of this creates better perceived value for your product…

    Relevance- 12 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    … blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. 1. Marketers still struggle to document content strategy B2C marketers actually got better at documenting…

    Dillon Baker/ The Content Strategist- 11 readers -
  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Content- 16 readers -
  • 5 Quick Wins for Content Marketers

    … Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term results — but there’s actually a lot you can do to create some momentum right away. In this 19-minute episode, Sonia talks about: The fastest way I know to create lots and lots of short, valuable…

    Sonia Simone/ Copybloggerin Content- 9 readers -
  • Webinar: How To Get Executive Buy-In for Content Marketing

    … for success? In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. Specifically, you’ll learn how to: Build a culture of content that can support a brand’s storytelling efforts across the enterprise Map content measurements to business objectives…

    Joe Lazauskas/ The Content Strategist- 16 readers -
  • The Difference Between Strategy and Tactics

    … Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […] The post The Difference Between Strategy and Tactics appeared first on Builtvisible. …

    SEOgadget- 8 readers -
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