Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
    • Why Content Strategists Take Social Shares Seriously (And You Should Too)

      I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. I’m not surprised.

      The Content Strategistin SEO Content- 15 readers -
    • Why Every Marketer Needs to Care About Content Strategy

      It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity The world doesn’t need any more unawesome content.

      Visual.lyin Content- 18 readers -
    • Is Your Content Top of Feed Worthy?

      Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.

      Pam Moore/ Pam Marketing Nutin Social Content- 17 readers -
  • 3 Hard Content Marketing Truths

    … This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth. Each day, I’ll share what I learn on the ground from…

    Joe Lazauskas/ The Content Strategistin Content- 12 readers -
  • The Content Marketing Journey, in 3 Stages

    … I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
  • Here’s why lots of likes doesn’t equal business success

    … as successfully as possible. Actionable metrics linked to ROI are going to tell you more about the success of your social and content activity than the number of “likes” on a post ever will. If you want to work with a team that knows how to deliver ROI from a well thought out content strategy, get in touch with Lush Digital Media. Like what you’ve read…

    Lush Digitalin Social- 15 readers -
  • Why Google is Eating Healthcare Marketers’ Lunch

    … and accurate. By creating unique and useful content that Google cannot easily produce, healthcare marketers can continue to connect with users and provide them with the resources that they need. As a healthcare marketer, how has your search strategy changed with the rise of Google’s in-SERP features? …

    SEER Interactivein SEO Google- 14 readers -
  • Storytelling Is Not a Strategy

    … outcome? There’s a timeless aspect to what we’re doing. Stories are as old as the human race; they’re how we make meaning. Audiences gravitate toward content that has meaning and relevance. But as marketers adopt this approach, we also need to bring it into the modern age. Budgets are too big for brands to invest in a marketing strategy that relies…

    The Content Strategistin Social Display- 25 readers -
  • Why I will not “do SEO” for you

    … two short years: This version of SEO is what has worked for my small business. When to hire an SEO agency If you follow the above strategy, you don’t need an SEO agency, right? Not exactly. There are plenty of ways that an SEO agency could make my efforts grow even stronger. An SEO agency could help me research topics that are trending…

    Jeff Sauer/ Depth of Knowledgein SEO- 29 readers -
  • How to Write Content That Actually Generates Leads

    …It’s tough to be a businessperson in the digital age. While you might think that the Internet makes it a breeze to find loyal customers, the ease of communication between business and potential customer has made competition with other businesses tougher than ever. Online lead generation is akin to fishing in the midst of thousands…

    Inklyoin Content How To's- 10 readers -
  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 22 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    … I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives…

    Joe Lazauskas/ The Content Strategistin Content- 45 readers -
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