Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
    • 7 Blogging & Marketing Tools for Serious Bloggers

      There are about 4 million blog posts published on a daily basis. If you are a blogger who hopes to stand out of that crowd, you not only need great blogging skills, but also effective SEO and marketing skills. It’s not easy to churn out unique content with utility on a daily basis, let alone plan for your SEO and marketing.

      Relevance- 13 readers -
    • 9 Steps to Creating a Successful Content Marketing Strategy

      Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the right people. No matter what stage of your content creation you’re in, whether you’re in pre-planning, development, or finishing up and wondering how to present it to the world, now is the time to start thin ...

      Relevancein Content- 11 readers -
  • Secrets of Writing Profitable Headlines for Your Quality Content

    … a magnetic heading needs also to be a priority. The rule is simple: bad title – no readers. So, why would you produce content if you are not getting any readers? For that reason, you have got to know the tricks.We have prepared some of the best ways to make your content writing not end up on the scroll by list and actually get clicked upon. Mind your…

    Relevance- 10 readers -
  • Emergency Alert: We Need to Rethink Content Strategy

    … Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In a book I co-wrote with Contently founder Shane Snow that’s being published this fall 1, we write about Netflix’s foray into original programming. In 2011…

    Joe Lazauskas/ The Content Strategistin Social Content- 16 readers -
  • How to Make a Killer Out Of Your Content Marketing by Being Creative

    … 1One of the major misconceptions about content marketing is that marketers think there are certain ‘hacks’ that will create a stellar content marketing campaign. The truth could not be farther from this idea. Content marketing is all about creativity, and since there are no hacks to become creative, there can be no hacks to boost your content…

    Relevancein Content How To's- 17 readers -
  • Creative Content and Marvelous Mobile App, Secret Quotient for Business Success

    … Content Strategy, Search Engine Marketing Mobile apps have transformed business in a fling. Well, well, well, mobile apps set their intuitive steps in the business as a fling but have now secured a position as an integral chunk. With an increase in the volume of type (tablets, phones, and wearables) and the number of devices and expanding IOT…

    Relevancein Content- 17 readers -
  • The Highest Paying Affiliate Industries for Content Managers

    … Content Strategy, Executive's Corner Even in an age of Adsense, sponsorships, and companies like BuySellAds, affiliates remain the most cost effective way to sell your website traffic. I was told that on the very first day that I started to publish blogs. Back then, I didn’t believe it. Surely, I thought, it’s easier just to stick Adsense up…

    Relevancein Affiliate Content- 21 readers -
  • When are you going to write a book, you putz?

    … Content Strategy, Relationship Building Published 1 min ago | By: Brian Sooy Not every pitch from a publisher for a major piece of content marketing begins with, “When are you going to write a book, you putz?” Mine did. Here’s what I would do differently the next time I write a book. This is hardly the way I imagined the process of writing…

    Relevance- 18 readers -
  • 4 Things You Must Know about Outsourcing Content Marketing

    … Content Marketing, Content Strategy As you probably know by now, outsourcing is one of the most efficient growth hacking methods out there. Because the digital market is continuously growing and new young talents are popping up everywhere on the globe, remote employment is the rising trend, which can significantly contribute to the business…

    Relevancein Content- 18 readers -
  • The Secret to Finding a Competitive Content Advantage

    … perspective. Successful content marketers have to use the same thinking—seeing the critical details in what most people perceive to be the background. This approach proves to be particularly useful when analyzing competitors. Brands that analyze their competitor’s content will yield valuable insights that can make or break a content strategy—especially…

    The Content Strategistin Content- 23 readers -
  • Why Content Is King and How It Can Benefit SEO

    …. But the SEO industry has, more often than not, assumed that content is only one part of a search engine optimization strategy. However, this is not the case because all your efforts will be for naught if not for your content. Today, I’ll be talking about how content is not just a subset but is an integral part that is involved in many…

    SEO Hacker Blogin SEO Content How To's- 17 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 12 readers -
  • 5 Visual Content Rules for SaaS and eCommerce Companies

    … Content Marketing, Content Strategy Is your business based online? Then you may be aware of how fickle today’s digital consumers can be. In vying for their attention, you have to employ something better than the old text-and-image style. It’s time to tap into humans’ attraction to anything visual. According to HubSpot, people retained 65…

    Relevancein Content- 20 readers -
  • Get Bigger Reach with Something You Already Have

    … published for a while now, there will always be a new user that sees your content for the first time. Since the social media industry is something that experiences changes on a regular basis, having content that could be shared multiple times will be an integral part of your social media strategy. SEO and Resharing Resharing content is great…

    SEO Hacker Blog- 20 readers -
  • Infographic: The State of Content Strategy

    … that is actionable and tied to key metrics is critical for marketing success, as our survey showed. There’s a lot of room for improvement here. (And that’s not even accounting for the fact that our email subscribers likely have a stronger grasp of content strategy than the average marketer.) For more insight into the state of content strategy, check out the infographic below. The post Infographic: The State of Content Strategy appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategist- 28 readers -
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