Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
  • Why You Shouldn’t Outsource Content Creation To A 3rd Party

    … Content Marketing, Content Strategy Whether you do content marketing for one company or you have a marketing agency that works on the behalf of several, one thing is clear: content creation is expensive. And with all the talented freelance writers in the world, the temptation might be to outsource to a third-party content company. These…

    Relevancein Content- 15 readers -
  • Improving Content Conversion with Dynamic Content

    … Content Curation, Content Strategy If you’re big into email marketing, you probably already know about Dynamic Content. But for those who haven’t discovered it as yet, it’s an email marketing tool you can use to put different copy points in your email campaigns, specifically targeting different targets based on what you know about them…

    Relevancein EMail Content- 12 readers -
  • Mobile Application Design: Tips for an Effective Content Strategy

    … Content Strategy Published 1 min ago | By: Harnil Oza Over the last decade, many corporations have made huge investments in mobile experience for their users. They have, however, paid less attention to content. In fact, they have not successfully implemented a content management strategy to give them a competitive advantage over their peers…

    Relevance- 17 readers -
  • 5 Essential Elements In Creating An Effective Content Strategy

    … Developing effective, on-going, successful content strategy isn’t as difficult as it sounds — if you do it in the right way! It’s going to take some research and a clear vision as to what you hope to accomplish – new customers, enhanced corporate reputation, and introduction of new products/concepts. Whatever it is you want to do, first define…

    Relevancein Content- 24 readers -
  • The Power of A Great Agency Partner

    … and our clients’ competitors. And the advantage we have? We have a variety of clients, experiences and resources that in-house creative teams may not necessarily have access to. The inherent nature of our jobs is to ensure the success of our clients in a digital realm, whether that’s from SEO or PPC or both. We keep our ears to the ground…

    SEER Interactive- 16 readers -
  • Marketing Tips for E-Commerce Websites

    … their websites. Start with a Content Marketing Strategy First Far too many websites get overwhelmed by all the information out there telling them that they need be doing content marketing. While content marketing should be the cornerstone of your efforts to gain highly-converting traffic, throwing spaghetti at the wall to see what sticks is one of the most…

    The Blog Heraldin EMail Content- 17 readers -
  • 3 Hard Content Marketing Truths

    … This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth. Each day, I’ll share what I learn on the ground from…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • Is Your Content Top of Feed Worthy?

    … Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    … a content strategy. However, 88% of them know content marketing is critical so they dedicate budget and resources towards creating and publishing even though they don’t have a plan. This kind of approach can be dangerous and undermine content marketing efforts, especially when many teams are in a constant state of needing to prove their value…

    Visual.lyin Content- 21 readers -
  • The Content Marketing Journey, in 3 Stages

    … I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • Why Google is Eating Healthcare Marketers’ Lunch

    … and accurate. By creating unique and useful content that Google cannot easily produce, healthcare marketers can continue to connect with users and provide them with the resources that they need. As a healthcare marketer, how has your search strategy changed with the rise of Google’s in-SERP features? …

    SEER Interactivein SEO Google- 17 readers -
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