Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
  • The Difference Between Strategy and Tactics

    … Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy…

    SEOgadget- 7 readers -
  • Website Content: What We Can Learn From Retail Shopping

    … during 2016 alone, that are demonstrating online shopping as the way of the future. But let’s be honest, retail owners: the future is already here. Where Content Enters the Picture So what does this mean for companies who are updating their websites, or are new to the "click-and-mortar" retail game? Well, while web design and UX are big winners…

    ROI Factor Blogin Content- 6 readers -
  • Successful Lead Generation Must Include Content and Offers

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential…

    John Rugh/ Relevancein Paid Search Content- 11 readers -
  • Blurred Lines: 6 Tactics Marketers Can Learn from Journalists

    … to broaden your reach. Promotion Getting to Know your Audience The upside of today’s digital media exodus is the unprecedented access to information. This may mean that readers have to sift through countless articles to reach yours. But with every click on a digitally-published post, brands are invited on an engagement trail that both content…

    Relevancein Content- 6 readers -
  • 10 Secret Tips Experts Use To Convert Visitors With Content

    … customers, then chances are they will refer your website to their friends or colleagues. It’s a win-win and a good trade for your valuable expert advice. In connection to my point about free-marketing, you can also use your free-content in your emails as well as your curated lists. Be Social! Let’s face it, one of the easiest ways to earn…

    SEO Hacker Blogin Content- 20 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s face it: Marketing is a hard way to make a living. Every day, you are confronted with one obstacle after another. And here’s the biggest…

    John Rugh/ Relevancein EMail- 8 readers -
  • Blog Strategy: Driving Website Traffic & Business Revenue

    …. If you practice renewing and producing content to stay relevant, not only will you show that you are a thought leader in your industry, but readers will find your blog valuable which will drive up your ranking in search results as well. When prospective customers search for your trade or profession, you want to be at the top of the results in order…

    ROI Factor Blogin SEO Content Blogging- 6 readers -
  • 6 Steps (And One Tool) to Clean Up Content Messes

    …. If you’re looking for a powerful tool that can help you clean up content messes — with or without the support of content management technology — give content templates a try. Want more on managing your content strategically? Sign up for our Content Strategy for Marketers weekly email newsletter, which features exclusive insights from CMI Chief…

    Content Marketing Institutein Content- 7 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 8 readers -
  • 12 tips for content marketing from an SEO perspective

    … different approach. To make your content work for SEO, Gibbons’ advice is to “start with the end in mind”. You need to be thinking about promotion from the word go, he said; so that when it comes to publishing your content, you already have a distribution and promotion strategy in mind, and have crafted your content towards that goal. So how can you…

    Search Engine Watchin SEO Content- 26 readers -
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