Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
    • How to Create Content that Deeply Engages Your Audience

      Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Silverman made the message a little more strikin ...

      Brian Clark/ Copybloggerin Content How To's- 23 readers -
    • How to Know Exactly What Content to Deliver to Convert More Prospects

      Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting of a rectangle with an opening, plus a circle and two triangles in motion. The participants were then asked to simply describe what they saw in the film. Before you keep reading, take a look at it yourself. I’ll be here when you come back.

      Brian Clark/ Copybloggerin Content How To's- 27 readers -
  • The Ultimate Blogger Guide

    …Do you want to become a blogger? Blogging presents a unique opportunity to build a network for your existing customers while also acquiring new business. A blog is the ideal platform on which to showcase your expertise in the industry. This list of resources is designed to walk you through the blogging process and answer…

    Inklyo- 12 readers -
  • Creative Frameworks that Build Content Marketing Success

    …! We’re very excited!) and walked us through a detailed framework for mapping a customer’s journey experience. That’s everything your customer is thinking, seeing, doing, and feeling as she goes from having no idea who you are to becoming a happy customer (and beyond). This is the framework you’ll be able to hang specific content on, and feel confident…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Marketing Automation: Batteries Not Included

    … and the development of new strategies into the platform. He or she also leads the creation of buyer’s journeys that will guide your marketing-automation strategy. The marketing-automation specialist typically reports to this position. Content developer – Marketing automation requires a variety of content assets for use at various stages…

    Content Marketing Institute- 20 readers -
  • Six Ways to Generate Stellar Social Media Content

    … Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Snapchat, Facebook, Instagram, Twitter and other social media platforms have…

    Stephen Moyers/ Basic Blog Tipsin Social Content- 18 readers -
  • Webinar: The 3 Keys That Grew Contently’s Audience by 30x

    … to significantly grow our audience and provide a huge boost to our business: The mission-driven approach that helped us gain the trust of our readers and turn them into Contently evangelists The social distribution strategy that allowed us to scale our audience and build a huge list of newsletter subscribers The content optimization framework that tells us…

    Joe Lazauskas/ The Content Strategist- 20 readers -
  • ‘What Kind of Content Should I Create?’

    … Strategy Fails (and How to Fix Them) by Sonia Simone Enhance Your Freelance, with Jennifer Bourn by Brian Clark How Screenwriter and ‘All Our Wrong Todays’ Author Elan Mastai Writes: Part One by Kelton Reid A Crash Course in Copyright for Creators by Brian Clark One Podcast, One Audience, or One Topic (Two Attempts) by Jerod Morris & Jon Nastor The post ‘What Kind of Content Should I Create?’ appeared first on Copyblogger. …

    Sonia Simone/ Copybloggerin Content- 20 readers -
  • The Art of Seductive Content Marketing

    … that the prospect is the main hero, or protagonist, of a journey that they are at the center of. This is why Joseph Campbell’s monomyth, or hero’s journey, provides the perfect metaphor, and map, of a content marketing strategy that succeeds. It forces you to keep your focus on empowering them, with you and your content playing the role of the mentor…

    Brian Clark/ Copybloggerin Content- 17 readers -
  • Connect with Your Audience, Connect to Your Power

    … with you next week! — Sonia Simone Chief Content Officer, Rainmaker Digital Catch up on this week’s content How to Attract Your Ideal Customer with Perfectly Positioned Content by Brian Clark Practical Tools for Finding Courage and Revealing Your True Voice by Sonia Simone The Subterranean Foundations of Any Good Content Marketing Strategy…

    Sonia Simone/ Copybloggerin Content- 18 readers -
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