Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
  • PowerPost Introduces Brand Publishing Roadmap

    … direct from the Content Marketing Institute and Hubspot, this new guide will be a valuable resource to content marketers on every step of their content journey. According to PowerPost, the new guide will allow marketers to: “Build an airtight strategy that ties to your business financial goals, organize, structure.” “Scale your organization…

    Relevance- 5 readers -
  • Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

    … Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out 3 updates to upgrade the user content discovery experience on their search page even further. Now as we have learnt repeatedly…

    Relevancein Content Google- 3 readers -
  • Facebook’s Ambitious News Feed Changes Are Shaking up the Ad World

    …A New Algorithm for the New Year On January 11th, Facebook CEO Mark Zuckerberg struck fear into the hearts of marketers everywhere with the following phrase, “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts…

    Relevancein Social- 8 readers -
  • 10 Steps For Your Content Marketing Strategy In 2018

    … The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content is not only about creating great blog posts that appeal to your desired audience, it’s a about strategizing around SEO, content depth, brand messaging and also desired results. Looking at 2018, marketers need to assess…

    Relevancein Content- 9 readers -
  • PowerPost Introduces Brand Publishing Roadmap

    … direct from the Content Marketing Institute and Hubspot, this new guide will be a valuable resource to content marketers on every step of their content journey. According to PowerPost, the new guide will allow marketers to: “Build an airtight strategy that ties to your business financial goals, organize, structure.” “Scale your organization…

    Relevance- 11 readers -
  • Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

    … Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out 3 updates to upgrade the user content discovery experience on their search page even further. Now as we have learnt repeatedly…

    Relevance- 11 readers -
  • Best of Copyblogger: 2017 Edition

    … The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them. But I rolled up my sleeves and devised a strategy. In fact, this year was all about the power of the individual Read More... The post Best of Copyblogger: 2017 Edition appeared first on Copyblogger. Related Stories The Best of Copyblogger in 2012 The Best of Copyblogger: 2013 Edition The Best of Copyblogger: 2016 Edition …

    Stefanie Flaxman/ Copyblogger- 10 readers -
  • Dodl.es Introduces Simplified Animation Tools to Social Media Marketing

    … For content marketers who are struggling to implement new forms of interactive media into their content strategies, the new crowdfunded Dodl.es app, a promising, user-friendly digital animation platform and social sharing space, could be the key to creating effective and persuasive visual content. New technology and advanced digital design…

    Relevancein Social- 20 readers -
  • 7 Ways to Manage Your Content Marketing Team in a Mobile World

    … In a mobile world, more and more people are leaning toward a work-from-home setup. In the United States, 68% of the workforce says they are expecting to work remotely in the future. In this light, if you are already managing a dispersed content marketing team, remember to use a proactive approach. Remote workers may feel isolated from the rest…

    Relevancein Content- 27 readers -
  • Enhance your Content Marketing Strategy with the Right Content Audit Tips

    … Content Audit is a big word in itself and heavy enough to strike fear in the hearts of even the most brilliant and experienced bloggers and marketers. It is no less than a torture of boredom and is often the stuff of nightmares. But then again, it is so crucial that you just can’t let go of it. A content audit is capable of delivering big…

    Relevance- 11 readers -
  • Common Writing Mistakes to Avoid in Professional Work

    … Most writing on the internet is garbage. This shouldn’t come as a surprise; the web hosts an infinite amount of content and content creators, but few curators of that content. Furthermore, it can be intimidating to try and revamp your writing; it’s akin to climbing a mountain or building a house. But if you’re serious about creating solid…

    Relevance- 17 readers -
  • Why Today’s SEO Experts Will Evolve or Go Extinct

    … the same way. You just have to apply those skills to a different system. Understanding your audience’s challenges, questions, and habits is essential for creating content that appeals to today’s search engine. For example, the rise of virtual assistants has lead to an increase in voice searches via mobile devices, so strategists, especially those…

    The Content Strategistin SEO- 18 readers -
  • How to Start a Niche Blog

    …, waiting for your page to cash in, I’m sorry to break it up to you, but even if you are closer than you were in the beginning, you are nowhere close yet. Bringing traffic to your website is the hardest part of a profitable niche blog and it’s only up to you how much money you will make. Good content serves the purpose, but great content finds…

    Relevancein How To's- 14 readers -
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