Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
Posts about Content Strategy
  • Let’s Get the Strategy Party Started

    … Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more…

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • How to Architect Your Content Strategy

    … The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do that? What does it mean to architect…

    Content Marketing Institutein Content How To's- 13 readers -
  • The One-Two Punch of Authenticity and Strategy

    … of the new century by two massively influential books. The first was The Cluetrain Manifesto, published in 1999. Many of its “95 Theses” could be published in any good article about content marketing strategy today: “1. Markets are conversations. … 3. Conversations among human beings sound human. They are conducted in a human voice. … 32…

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Marketers Are Sabotaging Their Content Programs

    … When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 15 readers -
  • 5 Factors That Could Impact Your Content Strategy in 2017

    … luck because you’ll need it.) However, those protagonists didn’t really need luck. When we break down their victories, we can see that they channeled all of their effort into preparing a strategy that would help them be successful. Such preparation applies to everything from boxing to intergalactic warfare to content marketing. (You saw where…

    The Content Strategistin Content- 14 readers -
  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Social Content- 12 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 12 readers -
  • Connecting the In-Store & Online Experience Using Audience-First Marketing

    … other? The solution is two-fold: Evaluate the in-store experience with an audience-first approach Leverage audience-first insights to support your digital strategy In this post, I’ll share tactics on how to accomplish these 2 major strategies by explaining how to identify existing problems with the in-store experience, pinpoint potential…

    SEER Interactive- 32 readers -
  • Stop Trying to Innovate With Your Content

    … “Innovate! Disrupt! Your company’s future depends on it!” To me, this ubiquitous advice has always sounded as doable as, “Leap that tall building in a single bound!” What a relief, then, to hear someone widely recognized as one of the most important voices in content strategy say, “Stop trying to innovate.” Kristina Halvorson wove that message…

    Content Marketing Institutein Content- 15 readers -
  • Blogging in 2017 and Beyond: What Will Change?

    … the pillars of blogging, as well as trends that will impact your blog in 2017 and beyond. This Is How to Reshape Your Content Strategy While keywords and basic SEO are still essential to your strategy, alone they will fall short. Across the globe, 72% of digital marketers say that relevant content creation is their most effective SEO tactic. Why…

    Growmapin SEO- 12 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • A Content Strategy Starter Kit for Marketers

    … “We’d like to make our content more strategic, but we don’t have time to make it happen on this project.” Sound familiar? If so, you’re not alone. Whether you’re working within an agency or in-house at a brand, it’s all too common to hear people writing off content strategy as a time-consuming nice-to-have. If you’re the one planning…

    Content Marketing Institutein Paid Search Content- 20 readers -
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