Content Strategy 200 Series

  • Leveraging Platforms for More Powerful Content

    … that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…

    Erin Ward/ The Content Strategistin Content- 8 readers -
  • Orchestrating a Smarter Content Machine

    … organization?” To answer that question—and address the challenges that go with building a publishing machine inside of a marketing team— our CCO of Contently Shane Snow hosted his first in a series of online content strategy classes this summer: Orchestrating a Content Strategy Machine. The goal of this live, one-hour session was to provide deeper…

    Erin Ward/ The Content Strategistin Content- 2 readers -
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