Content Strategy 200 Series

  • Leveraging Platforms for More Powerful Content

    … [Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including…

    Erin Ward/ The Content Strategistin Content- 11 readers -
  • Orchestrating a Smarter Content Machine

    … organization?” To answer that question—and address the challenges that go with building a publishing machine inside of a marketing team— our CCO of Contently Shane Snow hosted his first in a series of online content strategy classes this summer: Orchestrating a Content Strategy Machine. The goal of this live, one-hour session was to provide deeper…

    Erin Ward/ The Content Strategistin Content- 3 readers -