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… that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today. The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data…
Ed. note: This post is part of our Content Strategy 200 series, which was inspired by Contently CCO Shane Snow’s upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come. Want to engage your audience? The science of superconnecting may help.
… organization?” To answer that question—and address the challenges that go with building a publishing machine inside of a marketing team— our CCO of Contently Shane Snow hosted his first in a series of online content strategy classes this summer: Orchestrating a Content Strategy Machine. The goal of this live, one-hour session was to provide deeper…