Content Strategy Blog Posts

    • Improve Your Research by Improving Your Interview Skills

      Before I went to school for journalism, I wanted to be a therapist. My mom is a social worker and people told me I was a good listener, so it was easy to imagine myself nodding my head while a person sitting on a couch told me about their life. That plan ended when I went to a music festival in Chicago the summer before college.

      Portent, Inc- 18 readers -
  • Are Headline Analyzers Worth Your Time?

    …, not explained. Correlation is not causation.) I chose that cutoff because it is widely used in the social sciences. Results Headlines can make or break an article, blog post, or piece of evergreen content. If the headline doesn’t promise something interesting or somehow get readers’ attention, they won’t click through. Estimates of attention span…

    Portent, Inc- 18 readers -
  • Content Strategy as Competitive Advantage

    … ebook for “content teams of one” called Lean Content. Also, special thanks to distinguished Portent alum Misty Weaver, without whose love of pure Content Strategy and sustainable process I would surely have perished under a pile of overdue blog posts. The post Content Strategy as Competitive Advantage appeared first on Portent. …

    Portent, Incin Content- 18 readers -
  • Lean Content, the ebook, and I’m Tired

    … creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to. I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two…

    Ian Lurie/ Portent, Incin Content- 16 readers -
  • The Best Tools to Write Killer Blog Posts

    … easier, made me wonder what tools I could use to make my work life easier, which is why I re came up with a list of the best online tools to research blog topics. If you currently write for a blog, and don’t want to drive yourself crazy coming up with blog ideation here is a list of my favorite online research tools: 1. Quora In Content Strategy…

    Portent, Incin Social Paid Search Content- 16 readers -
  • How to Sell Content Strategy to Your Boss

    … the connection between the two. Use your skills as a storyteller to connect the dots for your audience and get your content strategy projects approved. The post How to Sell Content Strategy to Your Boss appeared first on Portent. …

    Portent, Incin Content How To's- 16 readers -
  • How Do I Get the Right Help with Content? [Infographic]

    … Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on. The purpose of connected content…

    Portent, Incin Content- 19 readers -
  • How to Achieve Content Nirvana

    … I am going to let you in on a little secret no one in the content marketing industry wants you to know: The marketing part is easy. It’s the content part that’s hard. The central challenge of content marketing is getting people to engage with the content you publish or, to put it simply: The secret to success in content marketing is to create…

    Portent, Incin Content How To's- 17 readers -
  • What Is the User Experience of Content?

    … to Evaluate Your Content’s User Experience Too often, companies start producing snazzy infographics with no clear purpose or plan. Or they launch a blog with no editorial calendar past the first month. Or they spend a lot of money on branding, product names, and copyrighted language without actually using words to explain what the company, products…

    Portent, Incin Content- 13 readers -
  • Principles of Content Promotion

    … elsewhere. If it is, I apologize, particularly after that last principle. But I rarely see huge content promotion budgets. Spend carefully, and follow the principles. The post Principles of Content Promotion appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 12 readers -
  • Working Content Meetings May Just Save Your Toes

    …. If it’s significant enough to warrant a team, go for it. Examples: Any project that requires a writer and a designer. You can get together and hammer out the finished product Any content that has many chapters or sections, like an ebook or longform piece A long script or presentation Multiple-blog-post projects A blog post plus social media…

    Ian Lurie/ Portent, Incin Content- 12 readers -
  • What “Lean” Really Means

    … create That’s it. Ponder if you like, but at some point, you have to lean. Of course, it’s grand for me to write about leaning. If you want to get a few tips, try these resources, for starters: Blatant self-promotion: How to Edit and Proofread Larry Kim’s presentation about content promotion (awesome) More self-promotion: 30 Little Things To Make Your Content Better But you need to do it. Start producing. Improve along the way. Lean. The post What “Lean” Really Means appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 14 readers -
  • 30 Content Tips – Slide deck and links

    … Here’s the deck from my presentation, “30 things to make your content better:” 30+ little tips to improve your content from Ian Lurie Links and video coming shortly. The post 30 Content Tips – Slide deck and links appeared first on Portent. …

    Ian Lurie/ Portent, Incin Content- 4 readers -
  • The right (and wrong) content marketing question

    … quantity: Portent content published, by month. We've been busy. At least 2700 pieces in 9 years. “Content” includes videos, conference talks, blog posts, long form, one-word articles, e-books and guides. It’s generated all our site’s growth and a lot of our business growth. This is unique visitors to since 2007. We’ve slowed our…

    Ian Lurie/ Portent, Inc- 13 readers -
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