Content Strategy Research

  • Roadmap for Creating Engaging and Effective Content

    …, or worse, that they do read and think was a waste of time. Step 1: Start with Business Strategy AND Audience Needs Cascade business strategy and context Without a set of defined business goals to achieve, your content marketing strategy is flying blind. A successful content marketing strategy starts with the set of business goals you’re out…

    Relevancein Content- 14 readers -
  • A Toolkit for Developing Your Content Marketing Strategy

    … the necessary data is easy to access. Google’s Keyword Planer, for instance, shows you the development of search volume for a specific term over time. With the help of this data you can then calculate the Traffic Growth Rate. Most of the time I am writing for the linkbird blog on which we tackle topics like SEO, Content Marketing and Online PR. So…

    Relevancein SEO Content- 13 readers -