Content Strategy Research

  • A Toolkit for Developing Your Content Marketing Strategy

    … the necessary data is easy to access. Google’s Keyword Planer, for instance, shows you the development of search volume for a specific term over time. With the help of this data you can then calculate the Traffic Growth Rate. Most of the time I am writing for the linkbird blog on which we tackle topics like SEO, Content Marketing and Online PR. So…

    Relevancein SEO Content- 9 readers -
  • What’s Missing From Your Content Strategy Research?

    … of the content marketing box. Heck, sometimes it even overlaps with the PR box. Conducting Research for Content Strategy As a content marketer, where do you start researching for a content strategy? How do you ensure your audience finds your content? Let’s take a look at the four research points each content strategy needs to effectively engage the target…

    Relevancein Social Content- 14 readers -
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