Content Strategy Research

  • A Toolkit for Developing Your Content Marketing Strategy

    … the necessary data is easy to access. Google’s Keyword Planer, for instance, shows you the development of search volume for a specific term over time. With the help of this data you can then calculate the Traffic Growth Rate. Most of the time I am writing for the linkbird blog on which we tackle topics like SEO, Content Marketing and Online PR. So…

    Relevancein SEO Content- 13 readers -
  • What’s Missing From Your Content Strategy Research?

    … audience: Audience: Will this content aid your audience along in the purchasing journey? Competition: Does this content already exist? And if so, is it highly engaged? Media: Where is your audience searching for content related to your products, services and industry? Which influencers are they looking to? What online communities, forums…

    Relevancein Social Content- 18 readers -