Content / Display Network

  • Quality vs. Quantity of PPC Conversions: A Case Study

    … As pay per click professionals we're faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first…

    Jeff Baum/ PPC Heroin Paid Search- 22 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … is the appropriate choice. Do you prefer Search or Display? Display. To me, Display is more predictable than search when using CPA bidding. On average, the actual cost-per-conversion for a display campaign will be closer to the set CPA target. In the account below, I choose the top converting ad groups from a search and display campaign. The majority…

    Kristina Mclane/ PPC Heroin Affiliate- 7 readers -
  • Managing PPC Education Accounts During Back to School Season

    … We're wrapping up "Back to School" series week at PPC Hero with Jersey Jeff's post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -