Content / Display Network

  • 6 Digital Marketing Strategies You Need To Know

    … of online shoppers who begin their product information searches on all of the other search engines combined (34%). I learned this from Benjamin Spiegel’s presentation called “SEO for Ecommerce – What You Need To Know.” Benjamin then proceeds to explain how to “win on Amazon” by sticking to three main SEO principles. For someone that’s relatively…

    PPC Heroin Paid Search SEO EMail- 30 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … promising keywords and when you take the Content plunge, Google will pair your target with the placements that most frequently lead to post-click conversions. Like we said, the placement relevance is the promise. High quality sites for only the most conversion-minded of customers. This means we’re targeting a smaller scope of content, especially…

    Carrie Albright/ PPC Heroin Google- 18 readers -
  • An Introduction To Yahoo Gemini

    … Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interested based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing – Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network…

    Hayley Cummings/ PPC Heroin Paid Search Display- 13 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … As pay per click professionals we're faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … that when first starting CPA bidding cost-per-conversions will fluctuate for the first couple days after I've changed the bid strategy. If I make a change, could it all go wrong? Yes and no. Speaking anecdotally, I have added ad groups, restructured a campaign and implemented day parting to CPA Bidding campaigns and seen no lull in performance. However…

    Kristina Mclane/ PPC Heroin Affiliate- 9 readers -
  • Managing PPC Education Accounts During Back to School Season

    …. Adding General Keywords: General keywords such as 'nursing schools' bring in a lot of traffic. While you may have to pay a higher price for clicks, the increased chance for conversion during back to school time is well worth it. Ad Copy Education is not generally thought of as 'seasonal'. However, creating seasonal ad copy is another way to bring…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -