Content / Display Network

  • 6 Digital Marketing Strategies You Need To Know

    … to be a great starting point for diving into those 50 digital marketing presentations and learning more about the many facets of digital marketing. Most importantly, I hope you begin to investigate how these segments of digital marketing can work together within your company. Content Marketing This first presentation really stood out to me because our…

    PPC Heroin Paid Search SEO EMail- 36 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … Display Network. If you have limited budget to use, this is a good option (because of the aforementioned limited volume). If you are nervous about throwing money into the mystery black hole that can be the GDN, this is also a good option (because of the aforementioned lower spend needed here). I’m not afraid to give new things a try and the appeal…

    Carrie Albright/ PPC Heroin Google- 28 readers -
  • An Introduction To Yahoo Gemini

    … Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interested based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing – Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network…

    Hayley Cummings/ PPC Heroin Paid Search Display- 14 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … As pay per click professionals we're faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … is the appropriate choice. Do you prefer Search or Display? Display. To me, Display is more predictable than search when using CPA bidding. On average, the actual cost-per-conversion for a display campaign will be closer to the set CPA target. In the account below, I choose the top converting ad groups from a search and display campaign. The majority…

    Kristina Mclane/ PPC Heroin Affiliate- 11 readers -
  • Managing PPC Education Accounts During Back to School Season

    … We're wrapping up "Back to School" series week at PPC Hero with Jersey Jeff's post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -
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