Content / Display Network

  • 6 Digital Marketing Strategies You Need To Know

    … to be a great starting point for diving into those 50 digital marketing presentations and learning more about the many facets of digital marketing. Most importantly, I hope you begin to investigate how these segments of digital marketing can work together within your company. Content Marketing This first presentation really stood out to me because our…

    PPC Heroin Paid Search SEO EMail- 34 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … promising keywords and when you take the Content plunge, Google will pair your target with the placements that most frequently lead to post-click conversions. Like we said, the placement relevance is the promise. High quality sites for only the most conversion-minded of customers. This means we’re targeting a smaller scope of content, especially…

    Carrie Albright/ PPC Heroin Google- 27 readers -
  • An Introduction To Yahoo Gemini

    … Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interested based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing – Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network…

    Hayley Cummings/ PPC Heroin Paid Search Display- 14 readers -
  • How to Get Ahead on the Google Display Network

    … though they’re totally right about my interest in dinosaurs. The difference between this and Facebook is that on Facebook the user self-selects their interests based on what they like. There is no guess work or assumption involved, and it’s one of the reasons why some advertisers have been so successful there. That being said, you can still get…

    PPC Heroin Paid Search Display Google Facebook How To's YouTube- 6 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … that match keywords my client bid on. The client runs a series of Search and Google Display Network (GDN) campaigns. Search provides a low, but consistent stream of leads. Most of the GDN lead volume is driven from remarketing. Although there are non-remarketing contextual ad groups running, they tend to bring in few leads. The cycle to convert leads…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … is the appropriate choice. Do you prefer Search or Display? Display. To me, Display is more predictable than search when using CPA bidding. On average, the actual cost-per-conversion for a display campaign will be closer to the set CPA target. In the account below, I choose the top converting ad groups from a search and display campaign. The majority…

    Kristina Mclane/ PPC Heroin Affiliate- 11 readers -
  • Managing PPC Education Accounts During Back to School Season

    … if they don't act right away. Pretty powerful stuff when a prospect is wrapping up their research and already in final decision making mode! Google Display Network One of quickest ways to take advantage of back to school traffic is to implement or ramp up your GDN campaigns. If you are not currently running any GDN campaigns, I suggest you set some…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -
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