Content / Display Network

  • How to Get Ahead on the Google Display Network

    This week, we here at PPC Hero are all about overcoming PPC’s (and life’s) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google’s expansive placement network, ...

    PPC Hero- 6 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    As pay per click professionals we're faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first, quality or quantity? Today I ...

    Jeff Baum/ PPC Hero- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … Using CPA bidding is like living with an unpredictable pet. He's as likely to bite your guest's hand, as be a saint. There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of Team CPA Bidding. As soon as a campaign is eligible, the CPA Bidding alert appears as a notification. But there's one…

    Kristina Mclane/ PPC Heroin Affiliate- 7 readers -
  • Managing PPC Education Accounts During Back to School Season

    … if they don't act right away. Pretty powerful stuff when a prospect is wrapping up their research and already in final decision making mode! Google Display Network One of quickest ways to take advantage of back to school traffic is to implement or ramp up your GDN campaigns. If you are not currently running any GDN campaigns, I suggest you set some…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -
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