Content / Display Network

  • 6 Digital Marketing Strategies You Need To Know

    … to be a great starting point for diving into those 50 digital marketing presentations and learning more about the many facets of digital marketing. Most importantly, I hope you begin to investigate how these segments of digital marketing can work together within your company. Content Marketing This first presentation really stood out to me because our…

    PPC Heroin Paid Search SEO EMail- 34 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most…

    Carrie Albright/ PPC Heroin Google- 24 readers -
  • An Introduction To Yahoo Gemini

    Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interested based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing – Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network.

    Hayley Cummings/ PPC Hero- 14 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … that match keywords my client bid on. The client runs a series of Search and Google Display Network (GDN) campaigns. Search provides a low, but consistent stream of leads. Most of the GDN lead volume is driven from remarketing. Although there are non-remarketing contextual ad groups running, they tend to bring in few leads. The cycle to convert leads…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … Using CPA bidding is like living with an unpredictable pet. He's as likely to bite your guest's hand, as be a saint. There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of Team CPA Bidding. As soon as a campaign is eligible, the CPA Bidding alert appears as a notification. But there's one…

    Kristina Mclane/ PPC Heroin Affiliate- 10 readers -
  • Managing PPC Education Accounts During Back to School Season

    We're wrapping up "Back to School" series week at PPC Hero with Jersey Jeff's post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss ...

    Jeff Baum/ PPC Hero- 10 readers -