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October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any account that is running or had run a ...
January 23, 2017 I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a PPC-only agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates.
… December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most…