Content / Display Network

    • 60% Better CTR With Google DSK Campaigns & Other Real World Results

      December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you ...

      Carrie Albright/ PPC Heroin Google- 14 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … that match keywords my client bid on. The client runs a series of Search and Google Display Network (GDN) campaigns. Search provides a low, but consistent stream of leads. Most of the GDN lead volume is driven from remarketing. Although there are non-remarketing contextual ad groups running, they tend to bring in few leads. The cycle to convert leads…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … that when first starting CPA bidding cost-per-conversions will fluctuate for the first couple days after I've changed the bid strategy. If I make a change, could it all go wrong? Yes and no. Speaking anecdotally, I have added ad groups, restructured a campaign and implemented day parting to CPA Bidding campaigns and seen no lull in performance. However…

    Kristina Mclane/ PPC Heroin Affiliate- 7 readers -
  • Managing PPC Education Accounts During Back to School Season

    … if they don't act right away. Pretty powerful stuff when a prospect is wrapping up their research and already in final decision making mode! Google Display Network One of quickest ways to take advantage of back to school traffic is to implement or ramp up your GDN campaigns. If you are not currently running any GDN campaigns, I suggest you set some…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -