Content / Display Network

  • 6 Digital Marketing Strategies You Need To Know

    … that when a prospect is ready to ask for help (or ready to convert) they’ll raise their hand. I highly recommend that you watch the full presentation for a new perspective on content marketing. CRO (Conversion Rate Optimization) I really enjoy dissecting marketing trends by asking “Why is this a trend?” That’s exactly what Michael Aagaard from Content…

    PPC Heroin Paid Search SEO EMail- 29 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most…

    Carrie Albright/ PPC Heroin Google- 16 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … As pay per click professionals we're faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … Using CPA bidding is like living with an unpredictable pet. He's as likely to bite your guest's hand, as be a saint. There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of Team CPA Bidding. As soon as a campaign is eligible, the CPA Bidding alert appears as a notification. But there's one…

    Kristina Mclane/ PPC Heroin Affiliate- 9 readers -
  • Managing PPC Education Accounts During Back to School Season

    …. Adding General Keywords: General keywords such as 'nursing schools' bring in a lot of traffic. While you may have to pay a higher price for clicks, the increased chance for conversion during back to school time is well worth it. Ad Copy Education is not generally thought of as 'seasonal'. However, creating seasonal ad copy is another way to bring…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -