Content Sutra

  • Content Sutra Ep. 9: Why Brand Editors Matter

    … about the biggest storytelling mistakes brands make. 22:32: A recap of Contently’s biggest April Fools’ jokes, featuring doctored bank statements and ads for goats. 29:38: Jay Acunzo joins us to talk about why craft matters in content marketing and why many brands sabotage their chance at success. The post Content Sutra Ep. 9: Why Brand Editors Matter appeared first on The Content Strategist. …

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  • Content Sutra Ep. 7: Michael Brenner on the Future of Content Marketing

    When Contently co-founder Shane Snow and I decided to start the Content Sutra podcast, Michael Brenner was at the top of our interview list. In the brief history of content marketing, he’s become somewhat of a legend. Over the past decade, he’s changed the way big businesses approach content at SAP, co-founded Business2Community, and established a loyal following as one of the ...

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  • Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling

    …? Konnikova reveals that psychologists have been able to predict which Super Bowl ads would perform the best based on storytelling. Budweiser’s “Puppy Love” ad, for instance, outperformed ads with naked chicks and cool guys because it told a compelling, emotional story. The post Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -