Content Sutra

  • Content Sutra Ep. 9: Why Brand Editors Matter

    … about the biggest storytelling mistakes brands make. 22:32: A recap of Contently’s biggest April Fools’ jokes, featuring doctored bank statements and ads for goats. 29:38: Jay Acunzo joins us to talk about why craft matters in content marketing and why many brands sabotage their chance at success. The post Content Sutra Ep. 9: Why Brand Editors Matter appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 6 readers -
  • Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling

    At Contently, we talk a lot about the power of storytelling to build relationships, but what about the dark side of storytelling? What about when people use stories as a tool for deception? Or downright evil? In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall For It Every Tim.

    Joe Lazauskas/ The Content Strategist- 11 readers -