Content Sutra

  • Content Sutra Ep. 9: Why Brand Editors Matter

    … about the biggest storytelling mistakes brands make. 22:32: A recap of Contently’s biggest April Fools’ jokes, featuring doctored bank statements and ads for goats. 29:38: Jay Acunzo joins us to talk about why craft matters in content marketing and why many brands sabotage their chance at success. The post Content Sutra Ep. 9: Why Brand Editors Matter appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 6 readers -
  • Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling

    …? Konnikova reveals that psychologists have been able to predict which Super Bowl ads would perform the best based on storytelling. Budweiser’s “Puppy Love” ad, for instance, outperformed ads with naked chicks and cool guys because it told a compelling, emotional story. The post Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -
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