Content Sutra

  • Content Sutra Ep. 9: Why Brand Editors Matter

    … specialized skill that most people can’t just pick up on the fly. Or maybe these brands talk about becoming storytellers, but wind up regurgitating the same generic listicles that clog our feeds the way fast food clogs arteries. This week’s podcast is about why brands looking to tell great stories have to hire people who are obsessed with their craft…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
  • Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling

    …? Konnikova reveals that psychologists have been able to predict which Super Bowl ads would perform the best based on storytelling. Budweiser’s “Puppy Love” ad, for instance, outperformed ads with naked chicks and cool guys because it told a compelling, emotional story. The post Content Sutra, Ep. 6: Con Men and The Dark Side of Storytelling appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -