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… about the biggest storytelling mistakes brands make. 22:32: A recap of Contently’s biggest April Fools’ jokes, featuring doctored bank statements and ads for goats. 29:38: Jay Acunzo joins us to talk about why craft matters in content marketing and why many brands sabotage their chance at success. The post Content Sutra Ep. 9: Why Brand Editors Matter appeared first on The Content Strategist. …
…, and others in attempting to figure out what we, as users, want. As Dillon Baker notes in this piece from earlier in the week, the move has huge ramifications for marketers. But as Contently co-founder Shane Snow and I discuss in this week’s podcast, it also has big ramifications for both the media and society as large. Listen below or download…
… into the podcast to discuss the state of content marketing, why most marketers need Sixteen Candles-style makeovers, and what brand Ben Carson would be. Listen below or download the episode on iTunes. Highlights: (2:00) Michael discusses how content marketing has evolved during his decade in the business and names his favorite brand storytellers…
At Contently, we talk a lot about the power of storytelling to build relationships, but what about the dark side of storytelling? What about when people use stories as a tool for deception? Or downright evil? In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall For It Every Tim.