Content Targeting

  • Marketers’ Biggest Content Targeting Mistake

    … distribution as well. Relying on audience assumptions for targeting (e.g., serving content about pharmaceuticals solely alongside health content) can result in huge missed opportunities for engagement. At News360, we see counter-intuitive engagement patterns with content all the time. For example, individuals will click on branded finance content…

    Relevancein Content- 19 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … buried very deep in our DNA. We’re reacting to the environment.” To make the media-buying process even more efficient, Mindshare uses THE LOOP, their “war room,” to track WeatherFX data and make timely buys encompassing “owned, earned, and paid media,” according to a press release from The Weather Channel. Though its name sounds quite dystopian…

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
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