Content Targeting

  • Marketers’ Biggest Content Targeting Mistake

    … distribution as well. Relying on audience assumptions for targeting (e.g., serving content about pharmaceuticals solely alongside health content) can result in huge missed opportunities for engagement. At News360, we see counter-intuitive engagement patterns with content all the time. For example, individuals will click on branded finance content…

    Relevancein Content- 7 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    …, WeatherFX joined forces with media agency Mindshare to use their comprehensive data to push weather-personalized content to Mindshare clients such as personal-care corporation Kimberly-Clark and cruise line Royal Caribbean. It’s a prime example of the data-driven content marketing revolution.The Weather Company has been tracking data for the last…

    Jordan Teicher/ The Content Strategistin Content- 8 readers -
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