Content Targeting

  • Marketers’ Biggest Content Targeting Mistake

    … distribution as well. Relying on audience assumptions for targeting (e.g., serving content about pharmaceuticals solely alongside health content) can result in huge missed opportunities for engagement. At News360, we see counter-intuitive engagement patterns with content all the time. For example, individuals will click on branded finance content…

    Relevancein Content- 12 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … affects the decisions we make as consumers—and that presents an opportunity for brands. The Weather Company is jumping on that opportunity. With WeatherFX, a data-driven marketing arm that analyzes up-to-date local conditions to connect brands with consumers, The Weather Company has the ability to direct the right content to the right audiences…

    Jordan Teicher/ The Content Strategistin Content- 11 readers -
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