Content Targeting

  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 9 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … affects the decisions we make as consumers—and that presents an opportunity for brands. The Weather Company is jumping on that opportunity. With WeatherFX, a data-driven marketing arm that analyzes up-to-date local conditions to connect brands with consumers, The Weather Company has the ability to direct the right content to the right audiences…

    Jordan Teicher/ The Content Strategistin Content- 11 readers -
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