Content Targeting

  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 13 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    …, WeatherFX joined forces with media agency Mindshare to use their comprehensive data to push weather-personalized content to Mindshare clients such as personal-care corporation Kimberly-Clark and cruise line Royal Caribbean. It’s a prime example of the data-driven content marketing revolution.The Weather Company has been tracking data for the last…

    Jordan Teicher/ The Content Strategistin Content- 11 readers -
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