Content Targeting

  • Marketers’ Biggest Content Targeting Mistake

    … distribution as well. Relying on audience assumptions for targeting (e.g., serving content about pharmaceuticals solely alongside health content) can result in huge missed opportunities for engagement. At News360, we see counter-intuitive engagement patterns with content all the time. For example, individuals will click on branded finance content…

    Relevancein Content- 9 readers -
  • THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

    … While the weather may not be the sexiest topic, it’s always on our minds. Picking out clothes for the day? Check outside. Struggling through an awkward conversation? Talk about how unseasonably hot it’s been. Feeling happy or sad? There’s a decent chance it’s the weather to thank or blame. Not only is the weather on our minds, but it also…

    Jordan Teicher/ The Content Strategistin Content- 10 readers -
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