Content Team

  • How to Build a Culture of Content and Transform Your Marketing

    … and specialists shouldn’t be duking it out for control of content. Instead, they should be combining talents and working together toward this common goal. With 2015 being the year of owned media, it’s time to make your content count, make your voice heard, and make sure the voice people hear aligns with your brand’s values and your customers’ needs. If you create a culture from the ground up, your content will succeed organically. Related…

    Amanda Walgrove/ The Content Strategistin Content How To's- 19 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    … to re-write or significantly edit content yourself. Constantly give your writers helpful, actionable and transferable feedback that they can apply to current and future writing projects. Attract and retain a team of A+ writers (more on that later). Always look for tasks that can be delegated — for example, proofreading for spelling/grammar…

    Nate Dame/ Marketing Landin Content- 20 readers -
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