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The idea of staffing a content team and building a “brand newsroom” is enough to give some marketers a panic attack. But it’s less complex than you think. First, evaluate what internal resources you already have. That’s going to be the biggest factor that determines the mix of in-house employees and freelancers you need to deliver based on the strategy you’ve outlined.
… travel brand to launch its own content studio. The project was spearheaded by Marriott’s global marketing officer, Karin Timpone, and its vice president of global creative and content marketing, David Beebe, who joined the company last July. Beebe, who has a background in creative development and worked for Disney/ABC, Showtime, and DirecTV…
…. But before you can begin to find the best people to create your content, it’s crucial that you establish a content strategy to guide your future team of writers, editors, and strategists. There must be a single, shared purpose that unites company members and everyone involved in creating content. This commonality will also help each person understand…
… professionals you have already introduced to the processes and culture of the organization.) Communicate Content Goals Clearly With Every Team Member, Especially The Writer It's amazing how easy it is to develop a clear content strategy with well-defined goals only to never communicate those goals to the team or individuals doing the great work…