Content Technology

  • Why Performance Data Isn’t Enough

    … their content marketing problems, I also use our product to solve our own problems. As Contently’s VP of content, that means I’m not only interested in measuring the effectiveness of our content, but also tracking the efficiency of our teams as they complete different projects within our technology platform. It’s been a differentiator for me as a boss…

    Sam Slaughter/ The Content Strategist- 24 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
Get the top posts daily into your mailbox!