Content Technology

    • Why Performance Data Isn’t Enough

      Readers of a certain age may remember a ’90s commercial for a product called Hair Club for Men, featuring a gentleman who proclaimed “I’m not only the president, I’m also a client.” For lack of a better metaphor, that’s basically how I’d sum up my role at Contently. Not only am I tasked with convincing marketers that our software will solve their content marketing problems, I a ...

      Sam Slaughter/ The Content Strategist- 20 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 14 readers -
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