Content Technology

  • Why Performance Data Isn’t Enough

    … their competitors. At Contently, we collect data on likes, shares, and visitors, sure, but we also have data on over 100,000 freelancers in our network, performance benchmarks across industries, and the production benchmarks of more than 200 enterprise clients. Altogether, we processed nearly 4 billion data points last year. Tying those numbers…

    Sam Slaughter/ The Content Strategist- 28 readers -
  • What Will Content Marketing Look Like in 2024?

    … of a vacuum, both in terms of technology and organizational structure within a given brand. But the consensus was that there will be a major shift over the next few years as technology plays a bigger role in helping brands become successful storytellers by helping people and marketing platforms sync up. “Content technology that talks to advertising…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
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