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It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? ...
… of content creation? Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Getting attention is the easy part. Leveraging the attention to drive real action that impacts your bottom line in a positive way is the honey pot…