Content That Converts

  • Get More Online Sales with the Elements of Conversion

    … optimization. This formula tells us that an effective landing page takes a Web Page (Wp), adds an Offer (Of), a Form (Fm), an Image (I) of the product plus Proof (Pr) and Trust (Tr) to get the visitor to take action. You may ask, “Where did these elements come from?” We have a palette of things to work with that help us when we’re developing…

    Brian Massey/ The Conversion Scientistin Social- 12 readers -
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