Content & Copywriting

  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … to automate postings in Twitter, Facebook, YouTube, LinkedIn, Instagram and more. Once you post, you can automatically see which content performed the best and at what times of the day. This data will help you to send future posts out with the right message at the right time. In addition to scheduling posts, Hootsuite allows businesses to automate…

    Growmapin EMail Content How To's- 15 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    … You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online…

    Deborah Anderson/ Growmapin Content- 19 readers -
  • How to Unlock the Potential of Visual Content Marketing

    … Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways…

    Dana Davis/ Growmapin Content How To's- 16 readers -
  • How to Use Storytelling to Build a Sales Funnel

    … are like staircases. They lead your customers toward buying your product or service, one step at a time. As you can imagine, this process can end up looking incredibly different, depending on your business, but the overall idea is the same. Through the years of helping businesses with their copywriting, there is one common mistake I see over and over…

    Growmapin How To's- 22 readers -
  • Want to Write Faster? 12 Hacks to Help Speed You Up

    … have been earlier in the day. Different people have different preferences, though, so pick a time that suits you best. 2. Race Against Time It’s amazing how setting a deadline can help speed up your writing. When you write without setting a time by when you need to be done, you won’t feel the rush to work. Instead, you’ll be so relaxed that you…

    Growmap- 23 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … How well your strategies work at connecting your content with the people you’re targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there’s an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your…

    Growmapin Social Content How To's- 34 readers -
  • 10 Exciting Content Marketing Trends for 2017

    … Content marketing has gained notoriety in the online marketing world over the last several years, and there’s no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks…

    Growmapin Content- 32 readers -
  • The Importance of Social Proof Content to Marketers

    … As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof…

    Christopher Jan Benitez/ Growmap- 21 readers -
  • 7 SEO Copywriting Tips for Stellar Content

    … question to answer. It is a good idea to ensure that all of the content you produce is gauged at a tenth-grade reading level. The content has to have flow, purpose, and relevant information that has value. At the same time, you must also select a comfortable vocabulary for the audience. SEO Copywriting Tips Conclusion The more informative…

    Growmap- 42 readers -
  • Why No One Is Paying Attention To Your PowerPoint Templates

    … Have you ever been giving a presentation to a room full of people, only to look up midway and notice that nobody is paying attention to you or your PowerPoint template? Perhaps the reason is that your public speaking skills aren’t at an all-time high, but another possibility could be that the PowerPoint template you are using in your presentation…

    Growmap- 16 readers -
  • Four Ideas to Start Monetizing Your Blog

    … a significant following, encourage your audience to pay for the increased value you provide through a private membership option. In order to require payment for additional content, the information has to be worth it for your members. In a private membership area on your website or a confidential forum, you can: Offer personalized coaching…

    Deborah Anderson/ Growmap- 20 readers -
  • An In-depth Guide to Business Content Marketing

    … Business Content Marketing is a process of engaging the audience through various mediums such as a blog, podcast, videos, infographics, e-books, white papers, pictures, and case studies to retain existing customers and attract new prospects. Over the past few years, online marketing trends have continuously been changing, which is why businesses…

    Growmapin EMail Content- 33 readers -
  • Yes, You Can Improve Your Copywriting

    … for producing the most usable and interesting content. Her are some examples, inspired/adapted from CopyHackers.com. While there, check out the exceptional “The Ultimate Guide to No-Pain Copywriting.” Sound authentic, not forced. Avoid obviously forced humor. Keep headlines tonal and follow with plain, supporting content. Sometimes being…

    Deborah Anderson/ Growmap- 21 readers -
  • 46 Experts Secret Tips For Creating Addictive Content [INFOGRAPHIC]

    … 46 Experts Secret Tips For Creating Addictive Content [INFOGRAPHIC] February 5, 2016 By Nadya Khoja Leave a Comment Creating highly engaging and shareable content is no easy task. In order for your blog posts to generate shares and traffic, they need to captivate your audience’s attention. How can you ensure that the research you conduct…

    Growmapin Content- 36 readers -
  • Metrics Roundup: All You Want to Know

    … We all know we should be monitoring metrics, right? But how many of us have actually gotten around to it? And if we have, how do we know if we’re measuring the most important metrics or taking the best action based on what they indicate? As part of my effort to answer those questions for myself, I’ve been researching to see what top experts…

    Gail Gardner/ Growmap- 40 readers -
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