Content & Copywriting

  • Why Content Marketing Isn’t About Production Numbers

    … How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it’s crazy when you see companies assuming that a certain number of blog posts is “right.” What are they basing this assumption on? They’re thinking, “Three blog…

    Growmapin Content- 23 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary…

    Growmapin EMail Content How To's- 16 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    … You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online…

    Deborah Anderson/ Growmapin Content- 19 readers -
  • How to Unlock the Potential of Visual Content Marketing

    … the video. Podcasts are another non-writing medium to consider. A regular audio podcast is especially useful for building a loyal following when your marketing message is not a visual one. You could then use each podcast episode (complete with transcription) as a blog post. Audio podcasting has a low start-up cost because all you need is a $50…

    Dana Davis/ Growmapin Content How To's- 19 readers -
  • How to Use Storytelling to Build a Sales Funnel

    … Sales funnels don’t have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that traditional, boring funnels don’t allow. This article will show you why you should use storytelling not only in your branding but also in your sales funnels. By doing so, you…

    Growmapin How To's- 25 readers -
  • Want to Write Faster? 12 Hacks to Help Speed You Up

    … Too much work and no time to write? Content creation is crucial for the growth of any blog. But as you grow, so do your responsibilities. Sooner than you think, you’ll start to realize that you have less time to write than you initially thought. So how can you write faster, you ask? I’ve got you covered. 1. Pick the Right Time of the Day…

    Growmap- 25 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … How well your strategies work at connecting your content with the people you’re targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there’s an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your…

    Growmapin Social Content How To's- 35 readers -
  • 10 Exciting Content Marketing Trends for 2017

    … provides real value to readers. This principle is true whether the content is long-form or otherwise. Quality over quantity is a definite mantra here. Taking the time to produce a single piece of stellar content will have a better return on investment than 100 smaller pieces of mediocre content. 2. Influencer Marketing Influencer marketing…

    Growmapin Content- 40 readers -
  • The Importance of Social Proof Content to Marketers

    … As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof…

    Christopher Jan Benitez/ Growmap- 23 readers -
  • 7 SEO Copywriting Tips for Stellar Content

    … question to answer. It is a good idea to ensure that all of the content you produce is gauged at a tenth-grade reading level. The content has to have flow, purpose, and relevant information that has value. At the same time, you must also select a comfortable vocabulary for the audience. SEO Copywriting Tips Conclusion The more informative…

    Growmap- 44 readers -
  • Why No One Is Paying Attention To Your PowerPoint Templates

    … Included Images or Data Visualizations? The use of images in your PowerPoint templates is crucial to holding on to someone’s attention. In fact, blog posts, emails, and presentations that contain visual content are retained by the brain 60,000x faster than text. On top of that, the brain can register images that are portrayed for only 13 milliseconds…

    Growmap- 21 readers -
  • Four Ideas to Start Monetizing Your Blog

    … make money offline. Remember, this is brainstorming. Do you have a teacher in elementary school that taught you how to brainstorm? (If not, it is probably time you learned!). One of the aspects (in fact one of the main aspects) of brainstorming is that you write anything and everything that comes to mind. That is why it is ok to write down…

    Deborah Anderson/ Growmap- 20 readers -
  • An In-depth Guide to Business Content Marketing

    … Business Content Marketing is a process of engaging the audience through various mediums such as a blog, podcast, videos, infographics, e-books, white papers, pictures, and case studies to retain existing customers and attract new prospects. Over the past few years, online marketing trends have continuously been changing, which is why businesses…

    Growmapin EMail Content- 38 readers -
  • Yes, You Can Improve Your Copywriting

    … for producing the most usable and interesting content. Her are some examples, inspired/adapted from CopyHackers.com. While there, check out the exceptional “The Ultimate Guide to No-Pain Copywriting.” Sound authentic, not forced. Avoid obviously forced humor. Keep headlines tonal and follow with plain, supporting content. Sometimes being…

    Deborah Anderson/ Growmap- 22 readers -
  • 46 Experts Secret Tips For Creating Addictive Content [INFOGRAPHIC]

    … 46 Experts Secret Tips For Creating Addictive Content [INFOGRAPHIC] February 5, 2016 By Nadya Khoja Leave a Comment Creating highly engaging and shareable content is no easy task. In order for your blog posts to generate shares and traffic, they need to captivate your audience’s attention. How can you ensure that the research you conduct…

    Growmapin Content- 37 readers -
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