Content & Copywriting

  • Why Content Marketing Isn’t About Production Numbers

    … marketing is even necessary. It is there to make sales. Our businesses need to generate revenue, and content marketing acts as an opportunity to produce subscribers, leads, and ultimately sales. When we think about the sales funnel, content marketing is really the same strategy (we’re just looking at a different context). Here’s a visualization…

    Growmapin Content- 23 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    … Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary…

    Growmapin EMail Content How To's- 16 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    … You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online…

    Deborah Anderson/ Growmapin Content- 19 readers -
  • How to Unlock the Potential of Visual Content Marketing

    … Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways…

    Dana Davis/ Growmapin Content How To's- 17 readers -
  • How to Use Storytelling to Build a Sales Funnel

    … Sales funnels don’t have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that traditional, boring funnels don’t allow. This article will show you why you should use storytelling not only in your branding but also in your sales funnels. By doing so, you…

    Growmapin How To's- 22 readers -
  • Want to Write Faster? 12 Hacks to Help Speed You Up

    … won’t mind procrastinating or taking multiple breaks, hence reducing your productivity. Your progress will be much slower than if you had set a goal. It could take you one whole day to complete something that you could have finished in just an hour’s time. So the next time you write, try to set a timer so you have a goal to meet. 3. Get Your Blood…

    Growmap- 24 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … How well your strategies work at connecting your content with the people you’re targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there’s an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your…

    Growmapin Social Content How To's- 35 readers -
  • 10 Exciting Content Marketing Trends for 2017

    …, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either much or somewhat more successful with content marketing than they were last year 25% are either extremely or very successful with their content marketing approach 60% are either extremely or very…

    Growmapin Content- 34 readers -
  • The Importance of Social Proof Content to Marketers

    … As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof…

    Christopher Jan Benitez/ Growmap- 23 readers -
  • 7 SEO Copywriting Tips for Stellar Content

    … question to answer. It is a good idea to ensure that all of the content you produce is gauged at a tenth-grade reading level. The content has to have flow, purpose, and relevant information that has value. At the same time, you must also select a comfortable vocabulary for the audience. SEO Copywriting Tips Conclusion The more informative…

    Growmap- 43 readers -
  • Why No One Is Paying Attention To Your PowerPoint Templates

    … Included Images or Data Visualizations? The use of images in your PowerPoint templates is crucial to holding on to someone’s attention. In fact, blog posts, emails, and presentations that contain visual content are retained by the brain 60,000x faster than text. On top of that, the brain can register images that are portrayed for only 13 milliseconds…

    Growmap- 17 readers -
  • Four Ideas to Start Monetizing Your Blog

    … a significant following, encourage your audience to pay for the increased value you provide through a private membership option. In order to require payment for additional content, the information has to be worth it for your members. In a private membership area on your website or a confidential forum, you can: Offer personalized coaching…

    Deborah Anderson/ Growmap- 20 readers -
  • An In-depth Guide to Business Content Marketing

    … Business Content Marketing is a process of engaging the audience through various mediums such as a blog, podcast, videos, infographics, e-books, white papers, pictures, and case studies to retain existing customers and attract new prospects. Over the past few years, online marketing trends have continuously been changing, which is why businesses…

    Growmapin EMail Content- 36 readers -
  • Yes, You Can Improve Your Copywriting

    … for producing the most usable and interesting content. Her are some examples, inspired/adapted from CopyHackers.com. While there, check out the exceptional “The Ultimate Guide to No-Pain Copywriting.” Sound authentic, not forced. Avoid obviously forced humor. Keep headlines tonal and follow with plain, supporting content. Sometimes being…

    Deborah Anderson/ Growmap- 22 readers -
  • 46 Experts Secret Tips For Creating Addictive Content [INFOGRAPHIC]

    46 Experts Secret Tips For Creating Addictive Content [INFOGRAPHIC] February 5, 2016 By Nadya Khoja Leave a Comment Creating highly engaging and shareable content is no easy task. In order for your blog posts to generate shares and traffic, they need to captivate your audience’s attention. How can you ensure that the research you conduct and the words you write aren’t for n ...

    Growmap- 37 readers -
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