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The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make it through a full review within an organiz ...
… freelancers a lot more simply because it’s a lot easier for them to scale based on what their content needs and requirements are,” Michele Linn, the Content Marketing Institute’s director of content, told The Content Strategist. Coca-Cola, for instance, has a small core team of editors and designers, complementing them with a staff of freelance…