Content Writing

    • SEO fact or fiction?

      SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ ...

      Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • Know your customer

    … up writing product focused copy or just using best practices from your industry. That won’t make you stand out from your competitors, and even worse: it won’t let you connect to your customers. Amy talked about distinguishing yourself from your competitors. Don’t use terms like ‘high quality’ or ‘easy to use’. Amy calls these ‘umbrella terms…

    Michiel Heijmans/ Yoast- 13 readers -
  • SEO basics: What is content marketing?

    … is content marketing important for SEO? Writing content is a key aspect of Search Engine Optimization. Google reads your text, indexes the text and ranks it. If you do your content marketing correctly, you will write a lot of copy related to the terms your audience is searching for. Your website will pop up more and more often, as you write more blog posts…

    Marieke Van De Rakt/ Yoastin SEO Content- 16 readers -
  • Why you should NOT write clickbait headlines

    … way to optimize your content. In fact, writing over-the-top clickbait headlines won’t be beneficial to SEO at all. In this post, I’ll explain why you shouldn’t write clickbait headlines. Read more: ‘How to write an awesome and SEO-friendly blogpost’ » What exactly are clickbait headlines? Clickbait headlines are titles that provoke such curiosity…

    Marieke Van De Rakt/ Yoast- 12 readers -
  • The Art of Drafting The Killer Ecommerce Content

    … The Art of Drafting The Killer Ecommerce Content Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can…

    Debajyoti Banerjee / Seven Boatsin Content- 9 readers -
  • The Comic Touch: How to Be Funny in Your Writing

    …Airplanes. Ben Affleck making a comeback after Gigli. Space travel. Women not just wearing—but totally rocking—pants on a regular basis. Justin Timberlake being taken seriously as an actor. These are all things that people once thought highly unlikely, and maybe even impossible, yet they’re all totally accepted facts today. The lesson here? There’s…

    Inklyoin How To's- 7 readers -
  • Ask Yoast: importance of using excerpts

    … about the following question: “Why is it important to use the excerpt? Doesn’t Google consider this to be duplicate content?” Check out the video or read the answer below! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info The importance of using an excerpt “The excerpt is that bit…

    Joost De Valk/ Yoast- 10 readers -
  • Should you blog about Justin Bieber?

    … You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • How to write a high-quality and SEO-friendly blog post

    … Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not believe in over…

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 16 readers -
  • Use Yoast SEO to make your content findable

    … If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine Optimization…

    Marieke Van De Rakt/ Yoastin SEO Content- 8 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … explain: “How can I use cornerstone content to make my site rank?” Check out the video or read the answer below! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199 - Buy now » Info Get most out of cornerstone content Can’t watch the video? Read this transcript to learn how you’ll benefit from incorporating cornerstone content…

    Joost De Valk/ Yoastin Content How To's- 13 readers -
  • The importance of original content for SEO

    …. An idea in which the desired focus keyword could have a prominent place. Examples of great original content Writing original blog posts is the best way to drive traffic to your website. Providing you’ve done your keyword research well and you’re going after the terms that drive traffic to your site, original content can be a real boost for your rankings…

    Marieke Van De Rakt/ Yoastin SEO Content- 6 readers -
  • Related posts need to make sense, not just be there

    …, content, tags, categories, and custom taxonomies […].” I’m sure this all makes a lot of sense, and you’ll probably get some related posts that fit your need. Some plugins allow you to add a particular value to for instance the title or content, or group posts by tags. But what you want might not even be a related posts section. What we do at Yoast Site…

    Michiel Heijmans/ Yoast- 10 readers -
  • Successful Lead Generation Must Include Content and Offers

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential…

    John Rugh/ Relevancein Paid Search Content- 14 readers -
  • 15 writing tips to rank higher on social and search results

    … Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results…

    Search Engine Watchin Social- 23 readers -
Get the top posts daily into your mailbox!
More from around the web