Content Writing

    • Meta keywords: why we don’t use them

      You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries than 5 years ago.

      Joost De Valk/ Yoastin SEO- 13 readers -
    • What is on-page SEO?

      Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors.

      Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • How to start a blog

    … If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your…

    Marieke Van De Rakt/ Yoastin How To's- 13 readers -
  • Ask Yoast: Word order of your focus keyword

    … If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words – what is the exact key phrase you…

    Yoast- 12 readers -
  • How do I determine what my cornerstone articles are?

    … focusing on in your cornerstone article. So, if the keyword of your cornerstone article is ‘ballet shoes’, the keywords of the other blog post could be: ‘ballet shoes for kids’, ‘cheap ballet shoes’, ‘classical ballet shoes’ and ‘ballet shoes for men’. Read on: ‘Why you should focus on long tail keywords’ » Step 5: Linking from those tails to your…

    Marieke Van De Rakt/ Yoastin How To's- 16 readers -
  • SEO for B2B and B2C – what are the differences?

    … these dissimilarities affect the goal of your site, your keyword research and the web content you present to your audience? Let’s go into detail! 1. Buying process in a B2B market In general, the time required to close a deal in the B2B market is much longer than the time that’s needed to get a B2C order. Even the most expensive B2C products, like…

    Yoastin SEO- 13 readers -
  • Ask Yoast case study: SEO of an online shop

    …. Conclusion If you have an online shop that’s focused on an awesome niche like Knock Knock, your SEO will benefit most from a solid content strategy. Writing lots of texts, articles, posts will have an effect on your rankings. Besides that, it’ll be a great way of marketing your stuff. Combine your blog with an awesome social media strategy and you’ll increase both your rankings and sales! Keep reading: ‘10 tips for an awesome and SEO friendly blog post’ » …

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Transition words and SEO

    … articles: content that people actually like to read! And, on top of that, write readable articles! Always make sure that your articles are nice and easy to read. That’s why transition words are important: to make sure that your articles are a great read. When you’ve managed to do that, start optimizing your post to make it findable as well, without making any concessions to either the originality of your content, or the readability of your post. Good luck! Read more: ‘SEO copywriting: the ultimate guide’ » …

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • What is cornerstone content?

    … Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts…

    Marieke Van De Rakt/ Yoastin Content- 17 readers -
  • Analyzing your audience: a how-to

    … and SEO friendly articles in our SEO Copywriting training » $ 199€ 199 - Buy now » Info How do I analyze my audience? There are several ways of analyzing your audience. We’ve listed the ones we like to use below. To really get to know the people who come to your website, we’d advise to use all these different ways of analyzing. 1. Google Analytics…

    Marieke Van De Rakt/ Yoastin How To's- 14 readers -
  • Content Writing in 2017 Is Easier Than You think

    … Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website you have to offer them quality content. Quality content is often a challenge because you have…

    SEO Hacker Blogin Content- 19 readers -
  • SEO basics: How to optimize a blog post?

    … Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content…

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 20 readers -
  • How to Write Content That Actually Generates Leads

    …It’s tough to be a businessperson in the digital age. While you might think that the Internet makes it a breeze to find loyal customers, the ease of communication between business and potential customer has made competition with other businesses tougher than ever. Online lead generation is akin to fishing in the midst of thousands…

    Inklyoin Content How To's- 10 readers -
  • Does readability rank?

    …) this appears to be true. At Yoast however, we really believe in the value of readable texts for SEO. In this post, I’ll explain the importance of writing readable content for SEO. Also, I’ll give some tips to make sure your text remains readable. Hummingbird and readability After the Hummingbird update, Google became a lot better at recognizing…

    Marieke Van De Rakt/ Yoast- 16 readers -
  • SEO copywriting and writing for sales

    … Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return…

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • Ask Yoast: stop words in your focus keyword?

    … of ranking there. What you could do though, if you’re writing about travel/hotels and you’re not ranking that well, is write about stuff related to that. Ask yourself: “What do I need to know when I’m traveling there? Or, what sort of keywords could I be searching for when I’m traveling there?” Look at all that stuff, create really unique and original…

    Joost De Valk/ Yoast- 11 readers -
  • Is my website over-optimized?

    … about pink ballet shoes if every sentence contains the keyword [pink ballet shoes]. Even people who are genuinely interested in pink ballet shoes will get annoyed. Consequences of over-optimization Google’s Panda update aimed at all those sites with over-optimized content. If you are taking the optimization of your content a little bit too far, you…

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
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