Content Writing

    • SEO basics: What is search intent?

      SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use.

      Marieke Van De Rakt/ Yoastin SEO- 9 readers -
    • How to semantically link entities to your content

      Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or the candy bar entity? The context you giv ...

      Yoastin Content How To's- 8 readers -
    • How to use Yoast SEO: The readability analysis

      Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is incredibly important if you want your site to succeed.

      Yoastin SEO How To's- 11 readers -
  • Why you should use a focus keyword only once

    … you all about it in this post. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Not competing with your own articles The main reason why you should not use your focus keyword more than once is that you do not want to compete with your own content for a position in Google. If you…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Readability ranks!

    … Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write readable texts. We truly believe that readability…

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Adapting your content SEO strategy

    … and SEO-friendly content. A successful SEO strategy requires lots and lots of content. A few thin-content sales pages will not get you in Google’s top 10. You need to incorporate several awesome, informative cornerstone content pages. Besides that, writing informative, unique and well-optimized articles and blogposts will do the trick. When tackling…

    Marieke Van De Rakt/ Yoast- 8 readers -
  • Why you should actively avoid the passive voice

    … Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. I’ll start by explaining what it is. Then, I’ll…

    Yoast- 11 readers -
  • How’s your English?

    … training » $199 - Buy now » Info On a personal note Most of the writers here at Yoast are Dutch, so our English is by no means flawless. We’ve all done courses to upgrade our writing skills, but most of us are not at native speaking level – yet. As our company grows, so do the demands on our English skills. We have an awesome content team…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • How to create SEO-friendly copy in a foreign language

    …. Multilingual keyword research SEO copywriting always starts with keyword research. Creating copy in a foreign language makes no exception to that rule. Jesse, our academy lead, wrote an awesome post in which he explains that creating copy in a foreign language could have large implications for your SEO. If you’re going to aim your content at a new…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Orphaned content filter – new feature in Yoast SEO premium

    … (properly of course!) altogether. That’ll clean up your site a bit. Conclusion: keep an eye on that orphaned content! As I have shown, it’s easy to unwittingly create orphaned content, if you’re writing a lot of posts. From now on, you can use the orphaned content feature of Yoast SEO premium to stay on top of things. You can easily check which posts…

    Marieke Van De Rakt/ Yoastin SEO Content- 9 readers -
  • Ask Yoast case study: SEO for a property inspector

    … bundle and fully optimize your local site! » $129 - Buy now » Info The importance of local SEO Since the services of this company are offline, it’s important for them to rank locally. You want visitors that live nearby to find your website in their search results. You’ll understand that it’s less beneficial when people at the other side of the country…

    Yoastin SEO- 20 readers -
  • SEO for non-profits

    …-profit organization, as Google is the most important channel for information for most people. Ranking high in Google is the way to reach your audience. Non-profits should have no problem coming up with ideas for content. Focusing on writing awesome content will probably be the best and most effective SEO strategy. Top that off with great technical…

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • SEO copywriting for multilingual and multi-regional sites

    … and other common languages. Plainly put, not taking variations into account can also lead to missed opportunities. So, what’s the worst that could happen? Sure, the theory’s fine and dandy. What are the risks you need take into account, though, when writing multilingual and multi-regional copy? Well, if you use the wrong term, potential customers…

    Yoastin SEO- 11 readers -
  • How to choose keywords that’ll attract traffic

    … for? Should you focus on long tail keywords, or go straight for the most competitive head terms? In this post, I’ll help you to determine your strategy for deciding which keywords you want to optimize your content for. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info Competition is key Whether…

    Marieke Van De Rakt/ Yoast- 16 readers -
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