Content Writing

    • Meta description for search & social

      Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

      Joost De Valk/ Yoastin SEO- 18 readers -
    • My post ranks, but I don’t get any traffic

      You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to your site.

      Marieke Van De Rakt/ Yoast- 12 readers -
    • Is my website over-optimized?

      Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

      Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • SEO copywriting and writing for sales

    … to your website. In this post, I’ll share some of my recent discoveries in the field of sales copywriting. Also, I’ll show you that copywriting for sales and SEO is perfectly compatible (and not even that hard). Sales copywriting A few months ago, I followed a workshop by Amy Harrison. She is a sales copywriting specialist. At first, I was a little…

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • Ask Yoast: stop words in your focus keyword?

    … is that so? Does it make a difference to Google?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info Stop words in focus keyword Read this transcript to learn more about using stop words in your focus keywords: Yes, it makes a difference…

    Joost De Valk/ Yoast- 9 readers -
  • How to prepare for voice search

    … are slowly taking over the world. In this article, I’ll elaborate on the rise of natural language and voice searches, plus give you tips on how to prepare your content for these new types of visitors. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info What is voice search? With voice search, you…

    Yoastin How To's- 17 readers -
  • SEO fact or fiction?

    …: Content is King Content is a very important aspect of any SEO strategy. After all, Google crawls texts and determines the ranking of your site on the quality of your texts. High-quality content also leads to lower bounce rates and more social media attention. SEO fact: Content is King Fact or fiction 2: Get as many links as possible While backlinks…

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • Know your customer

    … and then! Let our SEO experts analyze and improve your site's SEO! » $ 199€ 199 - Buy now » Info Do as Amy says Recently, we visited Conversion Hotel, an excellent event about (yes) conversion. One of the speakers whose story we liked best, was Amy Harrison. Amy talked about conversion copywriting and stated that when you lose customer focus, you’ll end…

    Michiel Heijmans/ Yoast- 16 readers -
  • SEO basics: What is content marketing?

    … is content marketing important for SEO? Writing content is a key aspect of Search Engine Optimization. Google reads your text, indexes the text and ranks it. If you do your content marketing correctly, you will write a lot of copy related to the terms your audience is searching for. Your website will pop up more and more often, as you write more blog posts…

    Marieke Van De Rakt/ Yoastin SEO Content- 18 readers -
  • Why you should NOT write clickbait headlines

    … way to optimize your content. In fact, writing over-the-top clickbait headlines won’t be beneficial to SEO at all. In this post, I’ll explain why you shouldn’t write clickbait headlines. Read more: ‘How to write an awesome and SEO-friendly blogpost’ » What exactly are clickbait headlines? Clickbait headlines are titles that provoke such curiosity…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • The Art of Drafting The Killer Ecommerce Content

    … The Art of Drafting The Killer Ecommerce Content Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can…

    Debajyoti Banerjee / Seven Boatsin Content- 11 readers -
  • The Comic Touch: How to Be Funny in Your Writing

    …Airplanes. Ben Affleck making a comeback after Gigli. Space travel. Women not just wearing—but totally rocking—pants on a regular basis. Justin Timberlake being taken seriously as an actor. These are all things that people once thought highly unlikely, and maybe even impossible, yet they’re all totally accepted facts today. The lesson here? There’s…

    Inklyoin How To's- 7 readers -
  • Ask Yoast: importance of using excerpts

    … Want to know how to create attractive archive pages? And how to increase click-through rates to your posts or pages? Make sure to write short and appealing excerpts for every post or page. The excerpt should be a teaser to get people to read your post. In this Ask Yoast, Joost explains the importance of using excerpts. This Ask Yoast is all…

    Joost De Valk/ Yoast- 11 readers -
  • Should you blog about Justin Bieber?

    … You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t…

    Marieke Van De Rakt/ Yoast- 12 readers -
  • How to write a high-quality and SEO-friendly blog post

    … Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not believe in over…

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 18 readers -
  • Use Yoast SEO to make your content findable

    … If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine Optimization…

    Marieke Van De Rakt/ Yoastin SEO Content- 11 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is quite simple though! In this Ask Yoast we’ll…

    Joost De Valk/ Yoastin Content How To's- 17 readers -
  • The importance of original content for SEO

    …. An idea in which the desired focus keyword could have a prominent place. Examples of great original content Writing original blog posts is the best way to drive traffic to your website. Providing you’ve done your keyword research well and you’re going after the terms that drive traffic to your site, original content can be a real boost for your rankings…

    Marieke Van De Rakt/ Yoastin SEO Content- 9 readers -
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