Content Writing

    • SEO basics: How to optimize a blog post?

      Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should be keyword research.

      Marieke Van De Rakt/ Yoastin SEO Content How To's- 17 readers -
    • Content Writing in 2017 Is Easier Than You think

      Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website you have to offer them quality content. Quality content is often a challenge because you have to put a lot of thought on what your ...

      SEO Hacker Blogin Content- 14 readers -
    • Does readability rank?

      Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it’ll probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages (like Dutch) this appears to be true.

      Marieke Van De Rakt/ Yoast- 12 readers -
  • How to Write Content That Actually Generates Leads

    …It’s tough to be a businessperson in the digital age. While you might think that the Internet makes it a breeze to find loyal customers, the ease of communication between business and potential customer has made competition with other businesses tougher than ever. Online lead generation is akin to fishing in the midst of thousands…

    Inklyoin Content How To's- 10 readers -
  • SEO copywriting and writing for sales

    … Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return…

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Ask Yoast: stop words in your focus keyword?

    … is that so? Does it make a difference to Google?” Check out the video or read the answer below! Learn how to set up a keyword strategy for your site in our Keyword research training » $ 99€ 99 - Buy now » Info Stop words in focus keyword Read this transcript to learn more about using stop words in your focus keywords: Yes, it makes a difference…

    Joost De Valk/ Yoast- 9 readers -
  • Is my website over-optimized?

    … strategy. At Yoast, we practice holistic SEO. Google states that they want to give the user the best result. With our SEO-strategy, we always aim to the best result. Write the best content, make sure the UX of your site is flawless, cover all technical aspects and take care of the security of your site. Without making any concessions to the quality of your site, you can do numerous things to optimize your site for the search engines. Read more: ‘How to write a high quality and SEO-friendly blog post’ » …

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • My post ranks, but I don’t get any traffic

    …]. The more long tail a search term is, the easier it is to rank for that term. To set up an SEO strategy focusing on long tail keywords is a good idea in many cases. However, if you’re focusing on keywords (almost) nobody is searching for, you won’t attract much traffic to your site. You could very well rank number 1 with a post about ‘ballet shoes…

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Meta description for search & social

    …; social media and keep it optimized with Yoast SEO Premium » Buy now » Info The reason we dislike this “auto-generation” idea so much, especially for content sites, is that it makes people think that SEO is something you can do on auto-pilot. You simply can not. For sure, a good SEO plugin can help you take care of the technical boundaries…

    Joost De Valk/ Yoastin SEO- 20 readers -
  • How to prepare for voice search

    … are slowly taking over the world. In this article, I’ll elaborate on the rise of natural language and voice searches, plus give you tips on how to prepare your content for these new types of visitors. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info What is voice search? With voice search, you…

    Yoastin How To's- 17 readers -
  • SEO fact or fiction?

    …: Content is King Content is a very important aspect of any SEO strategy. After all, Google crawls texts and determines the ranking of your site on the quality of your texts. High-quality content also leads to lower bounce rates and more social media attention. SEO fact: Content is King Fact or fiction 2: Get as many links as possible While backlinks…

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • Know your customer

    … Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs to ask him or herself every now…

    Michiel Heijmans/ Yoast- 18 readers -
  • SEO basics: What is content marketing?

    … is content marketing important for SEO? Writing content is a key aspect of Search Engine Optimization. Google reads your text, indexes the text and ranks it. If you do your content marketing correctly, you will write a lot of copy related to the terms your audience is searching for. Your website will pop up more and more often, as you write more blog posts…

    Marieke Van De Rakt/ Yoastin SEO Content- 20 readers -
  • Why you should NOT write clickbait headlines

    … way to optimize your content. In fact, writing over-the-top clickbait headlines won’t be beneficial to SEO at all. In this post, I’ll explain why you shouldn’t write clickbait headlines. Read more: ‘How to write an awesome and SEO-friendly blogpost’ » What exactly are clickbait headlines? Clickbait headlines are titles that provoke such curiosity…

    Marieke Van De Rakt/ Yoast- 15 readers -
  • The Art of Drafting The Killer Ecommerce Content

    … The Art of Drafting The Killer Ecommerce Content Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can…

    Debajyoti Banerjee / Seven Boatsin Content- 12 readers -
  • The Comic Touch: How to Be Funny in Your Writing

    …Airplanes. Ben Affleck making a comeback after Gigli. Space travel. Women not just wearing—but totally rocking—pants on a regular basis. Justin Timberlake being taken seriously as an actor. These are all things that people once thought highly unlikely, and maybe even impossible, yet they’re all totally accepted facts today. The lesson here? There’s…

    Inklyoin How To's- 7 readers -
  • Ask Yoast: importance of using excerpts

    … about the following question: “Why is it important to use the excerpt? Doesn’t Google consider this to be duplicate content?” Check out the video or read the answer below! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info The importance of using an excerpt “The excerpt is that bit…

    Joost De Valk/ Yoast- 20 readers -
  • Should you blog about Justin Bieber?

    … You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t…

    Marieke Van De Rakt/ Yoast- 14 readers -
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