Content Writing

    • SEO for a new website: the very first things to do

      How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. Learn how to start working on the SEO for a new website! First: you’ll need to hav ...

      Marieke Van De Rakt/ Yoastin SEO- 14 readers -
  • Ask Yoast Case study: SEO for architects

    … and your company may click on ‘The Studio’. However, they might not expect to find the services you offer there. In addition to that, your services are great subjects to write about. Writing nice informational copy about your services will increase your chance of ranking for keywords related to these services. When you add sufficient relevant content…

    Yoastin SEO- 10 readers -
  • SEO basics: How to use headings on your site

    … should therefore indicate what a paragraph is about, otherwise people won’t know what to expect. Moreover, if they get lost in (poor) writing, looking back to the heading may help them to get back on track. Reading from a screen is hard. People easily get distracted and loose track of the story you’re trying to tell in your blog posts. Headings…

    Marieke Van De Rakt/ Yoastin SEO How To's- 10 readers -
  • 10 Content Writing Tips to Help You Stop Procrastinating

    … OK, we put the Fourth of July holiday in the rear-view mirror, which means we have officially entered the lazy days of summer. Yes, the season that tests even the most dedicated workers among us is now underway. We’ve got a bunch of stuff to do – emails to write, content to create — but it’s so darn nice out! There’s that beach vacation to plan…

    Movable Ink Blogin Content- 16 readers -
  • Ask Yoast case study: SEO of a photographer’s site

    … and photos but knows he needs textual content to rank. He does have a blog and he wonders if he is writing clear enough for prospects and search engines. Let’s have a look at different aspects of his photography website to see what’s good and what needs improvement. Of course, a website is a work in progress, so while we reviewed his site, Geoff…

    Yoastin SEO- 13 readers -
  • Blogging: the ultimate guide

    Writing blog posts can be big fun. For some of you, blogging can be quite a challenge as well. What should you write about? What to do if you’re out of inspiration? How do you get engagement on your blog posts? And how do you market and monetize your blog? This ultimate guide covers all important aspects of blogging.

    Marieke Van De Rakt/ Yoast- 14 readers -
  • How to start writing a blog post?

    … It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process. If you take some time and prepare your…

    Marieke Van De Rakt/ Yoastin Content How To's- 11 readers -
  • How to start a blog

    … If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your…

    Marieke Van De Rakt/ Yoastin How To's- 14 readers -
  • Meta keywords: why we don’t use them

    … ago. That’s why we republish this post about the uselessness of meta keywords for SEO once again. Let me give you the full history of the meta keywords tag’s demise. Already in September 2009, Google announced officially what was true for years back then: “Google does not use the keywords meta tag in web ranking”. Matt Cutts explained it in a video…

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: Word order of your focus keyword

    … If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words – what is the exact key phrase you…

    Yoast- 14 readers -
  • How do I determine what my cornerstone articles are?

    … have your website for quite some time already. Still, you have a few articles that do really well in the search engines. How should you decide which articles are your cornerstones? And once you’ve identified your cornerstone content, what should you do to optimize these articles? Here, I’ll help you to determine which articles are your cornerstones…

    Marieke Van De Rakt/ Yoastin How To's- 18 readers -
  • What is on-page SEO?

    … will be. Want to get more links to your site? Read our series about link building. Importance of on-page SEO On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you…

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • SEO for B2B and B2C – what are the differences?

    … these dissimilarities affect the goal of your site, your keyword research and the web content you present to your audience? Let’s go into detail! 1. Buying process in a B2B market In general, the time required to close a deal in the B2B market is much longer than the time that’s needed to get a B2C order. Even the most expensive B2C products, like…

    Yoastin SEO- 14 readers -
  • Ask Yoast case study: SEO of an online shop

    … SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give…

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -
  • Transition words and SEO

    … articles: content that people actually like to read! And, on top of that, write readable articles! Always make sure that your articles are nice and easy to read. That’s why transition words are important: to make sure that your articles are a great read. When you’ve managed to do that, start optimizing your post to make it findable as well, without making any concessions to either the originality of your content, or the readability of your post. Good luck! Read more: ‘SEO copywriting: the ultimate guide’ » …

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
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