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… Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing…
As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search engines have significantly altered their algorithms in the past few years. And these changes continue to favor the highest quality content, often rewarding smart content marketers with first position rankings.
… With more than 25 years of experience on the front lines of creative campaign development in content marketing, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers…
… “The biggest mistake I see with marketing is companies talk too much about their own products and services.” As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. As yesterday’s opening keynote at Content2Conversion in Scottsdale, David challenged the audience to set…