• Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers

    Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own.

    Ashley Zeckman/ TopRank®- 24 readers -
  • SEO for B2B Content Marketing in 2016

    … content marketers with first position rankings. With a bit of SEO sweet sauce, your content marketing sandwich will taste much better to search engines, and users too. Below, I will explore 4 major themes from TopRank Marketing CEO, Lee Odden’s recent Content2Conversion talk on SEO for Content Marketers, including: The State of SEO in 2016…

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  • The New Rules & Realities of Sales & Marketing #C2C16

    … “The biggest mistake I see with marketing is companies talk too much about their own products and services.” As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. As yesterday’s opening keynote at Content2Conversion in Scottsdale, David challenged the audience to set…

    TopRank®- 26 readers -
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