Contently

  • Blogging Grit: Do You Have Enough To Succeed?

    … 5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now…

    Heidi Cohen/ Heidi Cohenin Blogging- 20 readers -
  • Content Typography: Why Your First Impression Matters

    …, Contently uses a sans serif font for its headlines and a serif font for the text. Like blogger Peg Fitzpatrick and Rebekah, Contently uses color to make its links standout in their blog post in a way that reinforces their branding. One font causes your content dies of monotony. You’ve applied the design equivalent of brakes. It’s more difficult…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

    … the competition and grab consumers while they are shopping, Google might be your best bet. Ad-spend wisely, and always track your results. Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid. Featured image courtesy of Adobe Stock. …

    Inside Facebookin Paid Search Google Facebook- 28 readers -
  • Are We Really Headed Toward a World Without Ads?

    … described as a media company that happens to make an energy drink. That reputation was further underscored in March when the brand’s media arm, Red Bull Media House, signed a major content deal with Reuters to supply the news giant with action-sports photos, videos and stories. But Red Bull is a special case—after all, extreme sports and energy…

    AllTwitterin Social YouTube- 14 readers -
  • Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

    … their content over time. Marketers who embrace that holistic view of content measurement will be at an advantage, and when the debate starts raging between conversion and audience metrics at the next marketing conference… well, you can just rest easy at the happy hour bar. Michael Enriquez is the product manager for analytics at Contently. The post Conversion vs. Audience Metrics: The Secret to Successful Content Measurement appeared first on The Content Strategist. …

    The Content Strategistin Content- 17 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • 5 Lessons We Learned Publishing 906 Stories in 2015

    … this exact column one year ago. So screw it, let’s make it a tradition. This year, we grew our audience by 100,000, became an award-winning publication, and drove a hell of a lot of business for Contently as a result. I feel more optimistic than ever for both our editorial efforts and the content marketing industry as a whole. And I really can’t…

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • State of Content Marketing 2016: The Tipping Point

    … started building Contently about a year before the 2011 inflection point. We’ve also been reporting on the content marketing industry since the original surge. Every year, we recap the state of the industry and how it’s evolving based on our research,2 CMO interviews, and what we’re hearing from our own brand customers and sales pipeline. Our…

    Shane Snow/ The Content Strategistin Social Content- 40 readers -
  • What Contently Does in 2 Weeks Would Take Your Agency 2 Months

    … Marketing departments are getting bigger, more complex, and more siloed. Not only do I hear about this from our clients every day, but I’ve seen the progression firsthand inside Contently. In the past year or so, Contently’s marketing team has grown from two people to nearly 20 (not including our regular freelancer contributors), and as we’ve…

    Sam Slaughter/ The Content Strategist- 14 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … of video: Just because a company has a lean budget doesn’t meant it has to abandon multimedia content. Sara Goldfarb, content marketing manager at AppNexus, pointed to cost-effective live streaming platforms like Periscope as a way to reach more people during events. And Puangladda explained how a few bedrock videos can go a long way towards…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … Times (8.54). Our engaged subscribers were at least 4.6x more likely to respond that they were somewhat likely or likely to purchase our software versus our competitors. Our unengaged subscribers were 23x more likely to consider us the brand most trusted to provide valuable information on content marketing vs our competitors. For engaged…

    The Content Strategistin EMail Content- 22 readers -
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