Contently

  • Blogging Grit: Do You Have Enough To Succeed?

    … the point that most bloggers give up after 12 months of blogging. As a result, they miss the big payoff after 3 years when longevity significantly boosts traffic. (BTW, although Fishkin is a top SEO expert, DeRuiter doesn’t get any help from him!) The Content Strategist Contently’s Joe Lazarus revealed a similar blogging grit trend for their blog…

    Heidi Cohen/ Heidi Cohenin Blogging- 24 readers -
  • Content Typography: Why Your First Impression Matters

    …-Kinkaid tests. Good typography overcomes our innate laziness when consuming information. Without it, your carefully crafted content will languish buried under more tantalizingly clad information. Usability expert Jakob Nielsen put it best: “Text is a user interface.” Your content marketing and blog posts must be legible or no one will read…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 14 readers -
  • Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

    … their content over time. Marketers who embrace that holistic view of content measurement will be at an advantage, and when the debate starts raging between conversion and audience metrics at the next marketing conference… well, you can just rest easy at the happy hour bar. Michael Enriquez is the product manager for analytics at Contently. The post Conversion vs. Audience Metrics: The Secret to Successful Content Measurement appeared first on The Content Strategist. …

    The Content Strategistin Content- 17 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … that supports it. Forbes‘ recent “Publish or Perish” CMO report makes a compelling case for why content marketing technology is a smart investment once you’re producing a significant amount of content since it can help companies save upwards of 65 percent. Like with email in the early 2000s and social in the early 2010s, we’re now entering the era where…

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
  • 5 Lessons We Learned Publishing 906 Stories in 2015

    … this exact column one year ago. So screw it, let’s make it a tradition. This year, we grew our audience by 100,000, became an award-winning publication, and drove a hell of a lot of business for Contently as a result. I feel more optimistic than ever for both our editorial efforts and the content marketing industry as a whole. And I really can’t…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • State of Content Marketing 2016: The Tipping Point

    … YouTube, Pinterest, Instagram, and SlideShare are already destinations for their respective content formats; your brand video will get a lot more action on YouTube than your own site. In the long run, content will empower enterprise companies across every department, not just marketing. Thus, 2016 will be the start of the omni-channel…

    Shane Snow/ The Content Strategistin Social Content- 43 readers -
  • What Contently Does in 2 Weeks Would Take Your Agency 2 Months

    … Marketing departments are getting bigger, more complex, and more siloed. Not only do I hear about this from our clients every day, but I’ve seen the progression firsthand inside Contently. In the past year or so, Contently’s marketing team has grown from two people to nearly 20 (not including our regular freelancer contributors), and as we’ve…

    Sam Slaughter/ The Content Strategist- 18 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
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