• Content Typography: Why Your First Impression Matters

      Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you lovingly poured into your content.

      Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 13 readers -
  • Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

    … their content over time. Marketers who embrace that holistic view of content measurement will be at an advantage, and when the debate starts raging between conversion and audience metrics at the next marketing conference… well, you can just rest easy at the happy hour bar. Michael Enriquez is the product manager for analytics at Contently. The post Conversion vs. Audience Metrics: The Secret to Successful Content Measurement appeared first on The Content Strategist. …

    The Content Strategistin Content- 15 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • 5 Lessons We Learned Publishing 906 Stories in 2015

    … proud. On both The Content Strategist and The Freelancer, we published fewer stories this year, but we were much more ambitious in our storytelling. It paid off. 3. Paid distribution on Facebook is the bomb diggity Arguably the smartest thing we did this year was shift some of our content creation budget into paid distribution on Facebook. As I…

    Joe Lazauskas/ The Content Strategist- 8 readers -
  • State of Content Marketing 2016: The Tipping Point

    … successfully tracking conversions and brand lift from quality content… … leading 77 percent of B2C marketers and 76 percent of B2B marketers to say that they’ll increase their content marketing efforts next year. For years, when you’d ask for examples of awesome brand content, only a handful of names4 ever came up: American Express, Red Bull…

    Shane Snow/ The Content Strategistin Social Content- 36 readers -
  • What Contently Does in 2 Weeks Would Take Your Agency 2 Months

    … Marketing departments are getting bigger, more complex, and more siloed. Not only do I hear about this from our clients every day, but I’ve seen the progression firsthand inside Contently. In the past year or so, Contently’s marketing team has grown from two people to nearly 20 (not including our regular freelancer contributors), and as we’ve…

    Sam Slaughter/ The Content Strategist- 12 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … of Marketing Andrea Kayal has the freedom to make creative decisions, but she also stressed taking risks you can justify with data. Her advice? Experiment with fresh ways to generate leads and new business as you’re ramping up. If these risks lead to success, then it’s time to double-down on what worked to stay efficient as possible. At Chango (now Rubicon…

    Jordan Teicher/ The Content Strategistin Content How To's- 22 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … more likely to purchase software and services from our competitors. On a scale of 1–10, how likely are you to recommend Contently to a friend or colleague? This question is meant to calculate your brand’s net promoter score (NPS). It’s a simple calculation that factors in the number of users who are promoters (9–10 rating) versus detractors (0–6…

    The Content Strategistin EMail Content- 21 readers -
  • RoboEditor: The Strange New Editorial Machine You Need to Become

    … of putting aside a little time each week to brainstorm story ideas and strategies while digging into your data. Like any mental skill, it requires practice, and, eventually, it starts to become second nature. I’m on that journey myself, and the biggest help has been my weekly one-on-one meetings with Contently’s data scientist, Alex Combs. He’s…

    The Content Strategistin Social- 23 readers -
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