Contently

  • Blogging Grit: Do You Have Enough To Succeed?

    … blog. As Smart Blogging’s Jon Morrow says, it’s important not only to do the right things but also to do them in the right order. But don’t worry—you can always modify your blog’s strategy. Actionable Blogging Tips: Create your blog mission. It’s as easy as filling in the blanks. Determine your ideal reader. To this end, create a blogging…

    Heidi Cohen/ Heidi Cohenin Blogging- 30 readers -
  • Content Typography: Why Your First Impression Matters

    …, Contently uses a sans serif font for its headlines and a serif font for the text. Like blogger Peg Fitzpatrick and Rebekah, Contently uses color to make its links standout in their blog post in a way that reinforces their branding. One font causes your content dies of monotony. You’ve applied the design equivalent of brakes. It’s more difficult…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 2017 Content Marketing Resolutions

    … their content. No surprise, it’s the sexy part of content marketing. But the reality is your work starts when you publish your content. Social Triggers’s Derek Halpern spends 80% of his content effort on promotion. Distribute, distribute, distribute. To maximize your content investment, you must continually distribute each piece of content…

    Heidi Cohen/ Heidi Cohenin Content- 43 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 15 readers -
  • Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

    … their content over time. Marketers who embrace that holistic view of content measurement will be at an advantage, and when the debate starts raging between conversion and audience metrics at the next marketing conference… well, you can just rest easy at the happy hour bar. Michael Enriquez is the product manager for analytics at Contently. The post Conversion vs. Audience Metrics: The Secret to Successful Content Measurement appeared first on The Content Strategist. …

    The Content Strategistin Content- 17 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … that supports it. Forbes‘ recent “Publish or Perish” CMO report makes a compelling case for why content marketing technology is a smart investment once you’re producing a significant amount of content since it can help companies save upwards of 65 percent. Like with email in the early 2000s and social in the early 2010s, we’re now entering the era where…

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
  • 5 Lessons We Learned Publishing 906 Stories in 2015

    … this exact column one year ago. So screw it, let’s make it a tradition. This year, we grew our audience by 100,000, became an award-winning publication, and drove a hell of a lot of business for Contently as a result. I feel more optimistic than ever for both our editorial efforts and the content marketing industry as a whole. And I really can’t…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • State of Content Marketing 2016: The Tipping Point

    … and emphasized the importance of content distribution. This year, Facebook broke away from the pack. (For everything you ever wanted to know about Facebook for content marketing, check out our popular e-book here.) 2016 Content Marketing Trends In November and December 2015, we surveyed marketers to assess how they’re running content marketing…

    Shane Snow/ The Content Strategistin Social Content- 51 readers -
  • What Contently Does in 2 Weeks Would Take Your Agency 2 Months

    … Marketing departments are getting bigger, more complex, and more siloed. Not only do I hear about this from our clients every day, but I’ve seen the progression firsthand inside Contently. In the past year or so, Contently’s marketing team has grown from two people to nearly 20 (not including our regular freelancer contributors), and as we’ve…

    Sam Slaughter/ The Content Strategist- 21 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … campaign. On email: All of the panelists touched on the importance of email newsletters, particularly for startups that don’t have huge budgets to spend on paid distribution. The ability to marry content to distribution can lead to tremendous organic growth. As Contently Editor-in-Chief Joe Lazauskas put it: “Email is the new homepage.” On the power…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 22 readers -
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