• Blogging Grit: Do You Have Enough To Succeed?

    …. Blogging is a marathon. Start slowly and build your blogging muscles over time. Then increase your posting and related social media participation. To manage your blogging expectations, here are 2 data points: It takes about 18 months for a blog to become the engine driving your business according to Content Inc author, Joe Pulizzi. It takes about 30…

    Heidi Cohen/ Heidi Cohenin Blogging- 31 readers -
  • Content Typography: Why Your First Impression Matters

    … Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 46 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 17 readers -
  • Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

    … their content over time. Marketers who embrace that holistic view of content measurement will be at an advantage, and when the debate starts raging between conversion and audience metrics at the next marketing conference… well, you can just rest easy at the happy hour bar. Michael Enriquez is the product manager for analytics at Contently. The post Conversion vs. Audience Metrics: The Secret to Successful Content Measurement appeared first on The Content Strategist. …

    The Content Strategistin Content- 17 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
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