Contently Comic

  • Contently Comic: This Snap Count Was Brought to You by Nationwide

    … from high school that randomly like your Facebook photos. DraftKings inked a major deal this year to integrate its brand into ESPN programming. The results have been somewhat disastrous, but that doesn’t mean we won’t see more blatant integrations like it. And so for our latest Contently Comic we wondered: How far could this go? Could native ads…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • Contently Comic: Welcome to Brand Journalism

    … on editorial speak like “TK,” “slug,” and “beat” find themselves speaking an entirely different language than their marketing-centric colleagues. Case in point: They’re editing a piece and ask the 21-year-old marketing manager put on content duty for a new kicker. An hour later, he shows up with a football player in full pads. You don’t even want to know what happens when you ask for a new lede. The post Contently Comic: Welcome to Brand Journalism appeared first on The Content Strategist. …

    The Content Strategistin Content- 11 readers -
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