Contently Comic

  • Contently Comic: This Snap Count Was Brought to You by Nationwide

    … Native ads are having a moment. Like the Macarena in the mid-’90s, they’ve gotten so ubiquitous that we’re left wondering, “Wait, how exactly did this happen?” The one place that’s been relatively immune to native advertising—and the hand-wringing it induces—is TV. Sure, sports pre-game shows have always had a segments like “5 Keys to the Game…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • Contently Comic: Welcome to Brand Journalism

    … on editorial speak like “TK,” “slug,” and “beat” find themselves speaking an entirely different language than their marketing-centric colleagues. Case in point: They’re editing a piece and ask the 21-year-old marketing manager put on content duty for a new kicker. An hour later, he shows up with a football player in full pads. You don’t even want to know what happens when you ask for a new lede. The post Contently Comic: Welcome to Brand Journalism appeared first on The Content Strategist. …

    The Content Strategistin Content- 11 readers -
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