Contently Comics

  • Contently Comic: Welcome to Brand Journalism

    … on editorial speak like “TK,” “slug,” and “beat” find themselves speaking an entirely different language than their marketing-centric colleagues. Case in point: They’re editing a piece and ask the 21-year-old marketing manager put on content duty for a new kicker. An hour later, he shows up with a football player in full pads. You don’t even want to know what happens when you ask for a new lede. The post Contently Comic: Welcome to Brand Journalism appeared first on The Content Strategist. …

    The Content Strategistin Content- 11 readers -
  • Contently Comic: Snapchat Syndrome

    … Miller. Among content marketers, Jason is pretty out-there; he somehow convinced Marketo to release a marketing activities coloring book as a piece of lead gen, and it worked like gangbusters. And he had some advice for marketers in pursuit of their manic pixie dream platform. “I see a lot of egos hijacking content strategies,” he said. “I see…

    The Content Strategistin Social Content- 12 readers -
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