Contently Comics

  • Contently Comic: Welcome to Brand Journalism

    … on editorial speak like “TK,” “slug,” and “beat” find themselves speaking an entirely different language than their marketing-centric colleagues. Case in point: They’re editing a piece and ask the 21-year-old marketing manager put on content duty for a new kicker. An hour later, he shows up with a football player in full pads. You don’t even want to know what happens when you ask for a new lede. The post Contently Comic: Welcome to Brand Journalism appeared first on The Content Strategist. …

    The Content Strategistin Content- 11 readers -
  • Contently Comic: Snapchat Syndrome

    … desire to be a part of it. That’s why brands agreed to Snapchat’s initial demands to pay $750,000 on the platform, even though no brand (other than lingerie companies) had a very good idea of how to use it. That’s why when Ello came out, everyone clamored to join, and when Meerkat got hot, every marketer in my Twitter feed started livestreaming…

    The Content Strategistin Social Content- 12 readers -
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