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…, and then figure out the ideal way to meet those needs. It makes no sense to blow your content marketing budget on a Snapchat War Room Analytics Suite if your audience just wants a hand-written newsletter. In our latest Contently Playbooks video, I break down the mistakes people make while building their content stack, and how to do it right—all while making…
ROI is a terrifying topic for many content marketers. In a survey we conducted last year, over 90 percent of marketers weren’t confident that their key content metrics measured business results. This is… not good, to say the least. The reason for that disconnect is that most marketers have far too narrow a view when it comes to how content marketing impacts business success.