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One of the most common mistakes brands make when tackling content marketing dates back to the beginning of mass media itself: Renaissance-era Italy and the birth of gossip newsletters. Writers would loiter in commerce centers, churches, and public squares, and then combine the news they heard into a single-page “Avviso” and print it up using the latest technology, Gutenberg’s press.
… marketing impacts business success. Direct revenue is part of the equation, but just a small part, as Contently VP of Content Sam Slaughter explains in the first video in our new Contently Playbooks series. You also need to consider and measure the four concentric rings that surround the direct revenue bullseye: Bottom-funnel influence Top- and mid…