Contently Playbooks

  • Contently Playbooks: The Dartboard of Content Marketing ROI

    … marketing impacts business success. Direct revenue is part of the equation, but just a small part, as Contently VP of Content Sam Slaughter explains in the first video in our new Contently Playbooks series. You also need to consider and measure the four concentric rings that surround the direct revenue bullseye: Bottom-funnel influence Top- and mid…

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -