Contently Quarterly

  • Contently Quarterly: The Summer 2016 Issue

    … Quarterly, you’ll hear a lot about content marketing, but also about how content has impacted other parts of the enterprise. We’ll wade into the murky waters of influencer marketing, learn why sales is the next big frontier in content, and see how content marketing is thriving across the pond in the U.K. and Europe. Also, since this is Contently, expect…

    Sam Slaughter/ The Content Strategist- 16 readers -
  • Why Print Still Matters

    … Lately, it seems like I only talk about platforms. Facebook Live… LinkedIn Instant Articles… Google AMP… chat bots! A new “platform” for content gets dressed in hype every week. (Platforms, in layman’s terms, are really just new places to publish.) As as an editor today, your job is to milk them for all they’re worth. For instance, on Thursday…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • Contently Quarterly: The Winter 2016 Issue

    … The first issue of Contently Quarterly came out in 2012. It was 60-some-odd pages, printed in 14-point font, and illustrated with low-res photos from my uncle’s Instagram feed. At the time, Contently only had eight employees, and we put the whole thing together in two weeks. It wasn’t beautiful, but it was effective; it quickly helped us raise…

    Sam Slaughter/ The Content Strategist- 13 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … world. You’ll read about how companies like Sun Life Financial, ANZ, and Northwestern Mutual changed their reputations with consumers by hiring in-house journalists to deliver value and give advice to the people who needed it. You’ll get the inside story on why American Express embedded a journalist within an unconventional kombucha startup…

    The Content Strategist- 17 readers -
  • Contently Quarterly: The West Coast Issue, Spring/Summer 2015

    … give you insights and research from Contently’s own brand publishing efforts. Raekwon would never have guessed it, but 20 years after Only Built 4 Cuban Linx, rap music is all over the pop charts. And while Rap Pages might not be as popular as it was in 1995, brand publishers are doing their best to pick up the slack. The post Contently Quarterly: The West Coast Issue, Spring/Summer 2015 appeared first on The Content Strategist. …

    Sam Slaughter/ The Content Strategist- 12 readers -
  • Contently Quarterly: The 2015 Issue

    … of the innovations in B2F2 represent incremental changes to existing products—which is kind of how brands have been doing content up to now. A blog post here, a blog post there. Maybe a Tumblr or two. Too often, we’re seeing iterations on the past, not glimpses of the future. Come on, brands—we were promised hoverboards! If 2014 is the year brands…

    The Content Strategistin Content- 10 readers -