Contently Summit

  • How Great Content Builds a Strong Company Culture

    … tough to measure. Proving content ROI is hard enough—by comparison, proving content’s positive impact on company culture is much more challenging from a quantitative perspective. But that doesn’t mean content’s potential to transform and shape culture formation should be undervalued. That point was brought up again and again at this year’s Contently…

    Dillon Baker/ The Content Strategistin Content How To's- 11 readers -
  • How to Empower Your Sales Team With Content

    … content they don’t know what to do with. In some instances, they may not fully understand the value of content marketing in general, ignoring what could be an extraordinarily valuable tool to use in conversations with potential customers. During the “Secrets of Storytelling from the Best Content Marketers” panel at last week’s Contently Summit…

    The Content Strategistin Content How To's- 10 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 12 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
  • Can Brands Really Publish at the Speed of News?

    … We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 9 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 16 readers -
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