Contently Summit

  • How Great Content Builds a Strong Company Culture

    … tough to measure. Proving content ROI is hard enough—by comparison, proving content’s positive impact on company culture is much more challenging from a quantitative perspective. But that doesn’t mean content’s potential to transform and shape culture formation should be undervalued. That point was brought up again and again at this year’s Contently…

    Dillon Baker/ The Content Strategistin Content How To's- 11 readers -
  • How to Empower Your Sales Team With Content

    …. “But sometimes, we zoom into a very, very account-specific audience. It’s a segment of one.” When salespeople and marketers are able to work together, the results can be very powerful. Take, for instance, the video series Magnet Media created for the information storage company Tintri. The series was based on a character called Carl, a comically hapless IT guy…

    The Content Strategistin Content How To's- 10 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 12 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • Can Brands Really Publish at the Speed of News?

    …-in-chief Stacie Grissom and Adam Aston, Editorial Director at The New York Times’ T Brand Studio, spoke about what it takes to feed readers with content that feels fresh and new. Hijacking a cultural moment can lead to short-term gains in exposure—think Oreo’s ‘Dunk in the Dark” tweet from the 2013 Super Bowl—but publishing at the speed of news…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 9 readers -
  • 5 Audience Growth Trends for 2015

    …—the act of brands sponsoring content that runs on publisher sites—pointing to a comprehensive Edelman study that showed sponsored content can succeed when it’s relevant to reader interests, tells a story, and comes from a trusted brand. With those factors in place, Edelman found sponsored content can deliver a significant boost. “If you publish…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 15 readers -
  • This Blog Will Let You Steal All of Refinery29′s Publishing Secrets

    Over the past decade, Refinery29 has built one of the most loyal audiences on the web; of the 10 million people who come to the site each month, over a third visit six times or more, Irene Lee, Refinery29′s Director of Marketing, said at the Contently Summit in Soho yesterday. Lucky for us, Refinery29 is revealing their blueprint for rapid growth in a new blog,Intelligence, an ...

    Joe Lazauskas/ The Content Strategist- 26 readers -
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