Contently Summit

  • How Great Content Builds a Strong Company Culture

    … tough to measure. Proving content ROI is hard enough—by comparison, proving content’s positive impact on company culture is much more challenging from a quantitative perspective. But that doesn’t mean content’s potential to transform and shape culture formation should be undervalued. That point was brought up again and again at this year’s Contently…

    Dillon Baker/ The Content Strategistin Content How To's- 11 readers -
  • How to Empower Your Sales Team With Content

    … content they don’t know what to do with. In some instances, they may not fully understand the value of content marketing in general, ignoring what could be an extraordinarily valuable tool to use in conversations with potential customers. During the “Secrets of Storytelling from the Best Content Marketers” panel at last week’s Contently Summit…

    The Content Strategistin Content How To's- 10 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … to go viral organically. At last week’s Contently Summit in New York City, Cohen—who was joined on the “Building Your Content Studio” panel by Luke Sherwin, Casper’s co-founder and chief creative officer, and Josh Golden, Xerox’s vice president of global digital marketing and communications—explained that it’s not effective for brands to create…

    The Content Strategist- 12 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 24 readers -
  • Can Brands Really Publish at the Speed of News?

    … We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…

    Jordan Teicher/ The Content Strategistin Content- 5 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 10 readers -
  • 5 Audience Growth Trends for 2015

    … topic. After 40 minutes of jamming with Steve Rubel, Edelman’s industry luminary and resident tortured Jets fan, and Audrey Gray, the lead communications strategist at MetLife and an incredible journalist-turned-marketer, five trends stood out: 1. Agencies will push brands toward sponsored content in 2015 Rubel was bullish on sponsored content…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 19 readers -
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