Contently Summit

  • How Great Content Builds a Strong Company Culture

    … tough to measure. Proving content ROI is hard enough—by comparison, proving content’s positive impact on company culture is much more challenging from a quantitative perspective. But that doesn’t mean content’s potential to transform and shape culture formation should be undervalued. That point was brought up again and again at this year’s Contently…

    Dillon Baker/ The Content Strategistin Content How To's- 11 readers -
  • How to Empower Your Sales Team With Content

    … content they don’t know what to do with. In some instances, they may not fully understand the value of content marketing in general, ignoring what could be an extraordinarily valuable tool to use in conversations with potential customers. During the “Secrets of Storytelling from the Best Content Marketers” panel at last week’s Contently Summit…

    The Content Strategistin Content How To's- 9 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … to go viral organically. At last week’s Contently Summit in New York City, Cohen—who was joined on the “Building Your Content Studio” panel by Luke Sherwin, Casper’s co-founder and chief creative officer, and Josh Golden, Xerox’s vice president of global digital marketing and communications—explained that it’s not effective for brands to create…

    The Content Strategist- 11 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 19 readers -
  • Can Brands Really Publish at the Speed of News?

    … Senior Pup Parents Understand” to reported articles such as “What It’s Like for Dogs in Iraq, Told By a Veteran.” By now, the site is a well-oiled machine. The staff consists of a few full-time writers and approximately 20 freelancers. Still, when brands come in as partners, challenges pop up. For example, BarkPost is working with Sony to help…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 8 readers -
  • 5 Audience Growth Trends for 2015

    … to MetLife—has many claims to fame. But the one that impresses me the most is: When working for Amex, she was once able to pull off the impossible by getting permission to write a live blog for a company event. (Full disclosure: American Express is a Contently client.) How? She proposed that the most conservative lawyer at the company sit next to her…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 12 readers -
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