Contently Summit

  • How Great Content Builds a Strong Company Culture

    … tough to measure. Proving content ROI is hard enough—by comparison, proving content’s positive impact on company culture is much more challenging from a quantitative perspective. But that doesn’t mean content’s potential to transform and shape culture formation should be undervalued. That point was brought up again and again at this year’s Contently…

    Dillon Baker/ The Content Strategistin Content How To's- 11 readers -
  • How to Empower Your Sales Team With Content

    … of a marketing agency and a video production company, was joined on the panel by OneSpot CMO Adam Weinroth and Avaya senior director of global communications Jeremiah Glodoveza. Glodoveza echoed the importance of tying your content to ROI, saying that his team is incentivized to work closely with salespeople because Avaya’s marketers have a fixed revenue…

    The Content Strategistin Content How To's- 10 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 11 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • Can Brands Really Publish at the Speed of News?

    … We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 8 readers -
  • 5 Audience Growth Trends for 2015

    … Okay, so now I’m making content. But how the hell do I get people to check it out—and keep coming back? This is the question nearly every content marketer asks today—and if they’re not asking it, they should be. At the Contently Summit last Thursday, I had the honor of being the least impressive person on a panel tackling the audience-building…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 13 readers -
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