Contently Summit

  • How Great Content Builds a Strong Company Culture

    … said. “If you write the right content, people that work for you will feel proud to work for you.” Becker knows this firsthand since JPMC produced “From the Ground Up,” a five-part in-depth series on Brownsville, New York, that won the Contently Award for “Best Content Marketing Award for an Enterprise Brand.” Becker believes that hiring people…

    Dillon Baker/ The Content Strategistin Content How To's- 12 readers -
  • How to Empower Your Sales Team With Content

    …. “But sometimes, we zoom into a very, very account-specific audience. It’s a segment of one.” When salespeople and marketers are able to work together, the results can be very powerful. Take, for instance, the video series Magnet Media created for the information storage company Tintri. The series was based on a character called Carl, a comically hapless IT guy…

    The Content Strategistin Content How To's- 10 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 12 readers -
  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    … contributors “build stories around research and produce good content.” Whatever they’re working on will somehow connect to GE, but oftentimes, “GE” won’t appear until the reader is well into the meat of the story. This phenomenon is known among content marketers as lowercase-j journalism—interesting stories, such as this piece about a GE team that 3D…

    The Content Strategistin Content- 29 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • Can Brands Really Publish at the Speed of News?

    … We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…

    Jordan Teicher/ The Content Strategistin Content- 5 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 11 readers -
  • 5 Audience Growth Trends for 2015

    … Okay, so now I’m making content. But how the hell do I get people to check it out—and keep coming back? This is the question nearly every content marketer asks today—and if they’re not asking it, they should be. At the Contently Summit last Thursday, I had the honor of being the least impressive person on a panel tackling the audience-building…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 19 readers -
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