Contently Summit

  • How Great Content Builds a Strong Company Culture

    … tough to measure. Proving content ROI is hard enough—by comparison, proving content’s positive impact on company culture is much more challenging from a quantitative perspective. But that doesn’t mean content’s potential to transform and shape culture formation should be undervalued. That point was brought up again and again at this year’s Contently…

    Dillon Baker/ The Content Strategistin Content How To's- 12 readers -
  • How to Empower Your Sales Team With Content

    Being a B2B content marketer is a little bit like being a midfielder in soccer. You need to have the vision and creativity to produce scoring opportunities out of thin air, but it’s ultimately the responsibility of one of your teammates to make the final touch that leads to the goal. And just as a soccer team won’t score many goals when strikers and midfielders are out of sync ...

    The Content Strategist- 10 readers -
  • Why Your Creative Will Fail Without the Right Distribution Strategy

    … When Ian Cohen, the president of content creation and innovation at Weber Shandwick, talks to his clients these days, the most difficult conversations often come down to making room in their budgets for paid distribution. One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought…

    The Content Strategist- 12 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • Can Brands Really Publish at the Speed of News?

    … Senior Pup Parents Understand” to reported articles such as “What It’s Like for Dogs in Iraq, Told By a Veteran.” By now, the site is a well-oiled machine. The staff consists of a few full-time writers and approximately 20 freelancers. Still, when brands come in as partners, challenges pop up. For example, BarkPost is working with Sony to help…

    Jordan Teicher/ The Content Strategistin Content- 5 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.

    Alyssa Hertig/ The Content Strategist- 10 readers -
  • 5 Audience Growth Trends for 2015

    Okay, so now I’m making content. But how the hell do I get people to check it out—and keep coming back? This is the question nearly every content marketer asks today—and if they’re not asking it, they should be. At the Contently Summit last Thursday, I had the honor of being the least impressive person on a panel tackling the audience-building topic.

    Joe Lazauskas/ The Content Strategist- 19 readers -
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