Context Marketing

  • Better Context Marketing Results in 3 Simple Steps

    … Customers want you to talk to them. They like valuable content and solutions to their problems, but they do not want marketed content even if it is disguised well. That is the beauty of context marketing. Successful industries understand that dynamic context marketing delivers concise content to the right customers at perfectly timed intervals…

    Relevancein EMail- 10 readers -
  • What Does “Context Marketing” Really Mean?

    … if they want audiences to understand the meaning or relevance of what they’re communicating. At Sitecore, we’ve gone so far as to claim that marketers and digital leaders can only effectively manage the customer experience when they’re marketing in context of how customers have interacted with their brand. Many marketing automation workflows make…

    Marketing Technology Blog- 13 readers -