Context Marketing

  • Better Context Marketing Results in 3 Simple Steps

    … Customers want you to talk to them. They like valuable content and solutions to their problems, but they do not want marketed content even if it is disguised well. That is the beauty of context marketing. Successful industries understand that dynamic context marketing delivers concise content to the right customers at perfectly timed intervals…

    Relevancein EMail- 13 readers -
  • What Does “Context Marketing” Really Mean?

    … As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost. Without context…

    Marketing Technology Blog- 13 readers -