Context Marketing

  • Better Context Marketing Results in 3 Simple Steps

    …. Here are three simple steps to increase the effectiveness of your automated email marketing: Utilize Hyper-Personalization In 2015, Venture Beat, an iconic technology innovation news organization, conducted a survey of automated email marketing strategies. Not surprisingly, they found using email personalization, specifically a name in the subject…

    Relevancein EMail- 13 readers -
  • What Does “Context Marketing” Really Mean?

    … As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost. Without context…

    Marketing Technology Blog- 18 readers -
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