Context Marketing

  • Better Context Marketing Results in 3 Simple Steps

    … Customers want you to talk to them. They like valuable content and solutions to their problems, but they do not want marketed content even if it is disguised well. That is the beauty of context marketing. Successful industries understand that dynamic context marketing delivers concise content to the right customers at perfectly timed intervals…

    Relevancein EMail- 9 readers -
  • What Does “Context Marketing” Really Mean?

    … what you have to deliver. It’s pretty simple, really, but the technology that can make it happen is more complex. We’ve written about context marketing in a new book just published, called “Context Marketing For Dummies.” We worked with Wiley Press (who publishes the famous “For Dummies” books you find in the bookstore) to create…

    Marketing Technology Blog- 12 readers -
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