• Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … Marketing Strategies to Increase Open Rates The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations. Read all seven tips…

    Movable Ink Blogin EMail- 7 readers -
  • Newest Feature Updates to the Bevo Ad Exchange

    … We are pleased to announce that there are lots of new and exciting features added to the Bevo Ad Exchange since our last update. See a summary below: 1.) Users can now instantly clone campaigns with a click of a button 2.) View if a campaign has targets in it currently being outbid on the front page 3.) View campaign name while editing 4…

    Ryan Buke/ BeVo Media- 6 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    … (behavioral, contextual, etc...) - BUT - what does it matter how you target the audience if they're not receptive and actively paying attention? In terms of audience measurement, Reach and Frequency have always been the standard metrics for the advertising industry. But, YuMe just released new research and an infographic (below) titled, "Pursuit…

    Mark R Robertson/ ReelSEO- 14 readers -