Contextual Advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
Posts about Contextual Advertising
  • How Changing One Word Increased Revenue by $330,000

    … There’s romanticism with A/B testing. Like something from a Fabio novel. We’ve all heard the story of the $300 million button, right? You know, the one where adding “checkout as a guest” increased sales by millions of dollars. Ever since you heard about that story, you have been looking for your $300 million change, haven’t you? I have too…

    Search Engine Journal- 7 readers -
  • Build a Killer Conversion Strategy with Nothing but Time and Empathy

    … Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices…

    Search Engine Journal- 11 readers -
  • Should I stay away from highly competitive keywords?

    … If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search…

    Search Engine Guidein Paid Search Google- 4 readers -
  • 8 Ways To Sell More Online With Behavioral Psychology

    … One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing…

    Rocco Baldassarre/ Search Engine Journal- 14 readers -
  • Search in Russia: Google v Yandex Linguistic Test

    … engine’s capability to not only produce great search results but more importantly, help paid advertisers identify their customers. However, some may lack the language skills to test such issues or may not recognize they exist at all. For this reason, many simply translate and run an AdWords campaign abroad hoping to see the same results they get from…

    State of Digitalin Paid Search Google- 29 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … online sites like CNN and Slate. By setting a daily budget that will determine the cap on the frequency that your post is clicked on from other sites. Questions: What are your experiences in using contextual ads to earn a living through blogging? What are the other ad networks not mentioned above? More on contextual ads: Alternatives to Contextual Advertising On A Blog Using Contextual Advertising On Your Blog (Part III) The post Make Money Blogging Using the Top 4 Contextual Ad Networks appeared first on The Blog Herald. …

    Christopher Jan Benitez/ The Blog Herald- 16 readers -
  • Russian Crisis: What Will Happen to the Online Market?

    … will continue in 2015, since contextual advertising is an affordable and effective marketing channel suitable for both large and small companies. Even with a limited budget, which will probably be the case for most companies during the recession, PPC in search engines can help ensure high quality traffic and sales due to its flexibility and accountability…

    Search Laboratoryin Affiliate Paid Search Display- 16 readers -
  • Contextual Advertising: What Is It and Why?

    … are likely interested in making money. So, keep that bottom line in mind. After you have ensured that your site is monetized and that you have your sales funnel, then ensure that the advertising that shows up on your site is relevant. Many contextual advertising sites provide opportunities to go through and select what you want displayed on your…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 21 readers -
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