Contextual Advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
Posts about Contextual Advertising
  • How Changing One Word Increased Revenue by $330,000

    … There’s romanticism with A/B testing. Like something from a Fabio novel. We’ve all heard the story of the $300 million button, right? You know, the one where adding “checkout as a guest” increased sales by millions of dollars. Ever since you heard about that story, you have been looking for your $300 million change, haven’t you? I have too…

    Search Engine Journal- 7 readers -
  • Build a Killer Conversion Strategy with Nothing but Time and Empathy

    … Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices…

    Search Engine Journal- 8 readers -
  • Should I stay away from highly competitive keywords?

    … If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search…

    Search Engine Guidein Paid Search Google- 4 readers -
  • 8 Ways To Sell More Online With Behavioral Psychology

    … One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing…

    Rocco Baldassarre/ Search Engine Journal- 8 readers -
  • Search in Russia: Google v Yandex Linguistic Test

    … is one letter difference. In order to test the search engine’s language ability, I entered a misspelling for “onion soup,” which means by Russian grammar rules, onion turns into an adjective. I entered “meadow soup” (луговый суп) instead of “onion soup” (луковый суп). Yandex passed the test giving me all search results for recipes for onion soup…

    State of Digitalin Paid Search Google- 25 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … online sites like CNN and Slate. By setting a daily budget that will determine the cap on the frequency that your post is clicked on from other sites. Questions: What are your experiences in using contextual ads to earn a living through blogging? What are the other ad networks not mentioned above? More on contextual ads: Alternatives to Contextual Advertising On A Blog Using Contextual Advertising On Your Blog (Part III) The post Make Money Blogging Using the Top 4 Contextual Ad Networks appeared first on The Blog Herald. …

    Christopher Jan Benitez/ The Blog Herald- 10 readers -
  • Russian Crisis: What Will Happen to the Online Market?

    …. In addition, new market players expand to Russia showing confidence in the potential of the market. As a part of international expansion strategy, Twitter has just launched ad selling activities in Russia. High social media engagement rates open an opportunity for diversification of PPC campaigns in social platforms. From luxury to low-cost…

    Search Laboratoryin Affiliate Paid Search Display- 9 readers -
  • Contextual Advertising: What Is It and Why?

    … Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. But, what is it exactly? And, why should you care? And, if you do care, what do you do about it? What…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 16 readers -
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