Contextual Advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
Posts about Contextual Advertising
  • How Changing One Word Increased Revenue by $330,000

    … There’s romanticism with A/B testing. Like something from a Fabio novel. We’ve all heard the story of the $300 million button, right? You know, the one where adding “checkout as a guest” increased sales by millions of dollars. Ever since you heard about that story, you have been looking for your $300 million change, haven’t you? I have too…

    Search Engine Journal- 7 readers -
  • Build a Killer Conversion Strategy with Nothing but Time and Empathy

    … Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices…

    Search Engine Journal- 9 readers -
  • Should I stay away from highly competitive keywords?

    … If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search…

    Search Engine Guidein Paid Search Google- 4 readers -
  • 8 Ways To Sell More Online With Behavioral Psychology

    … One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing…

    Rocco Baldassarre/ Search Engine Journal- 10 readers -
  • Search in Russia: Google v Yandex Linguistic Test

    … can contribute to sub-par search results. When a search engine struggles to properly understand the language it is running on and it inadvertently misses the mark on what a user wants or returning relevant pages, it will also miss your opportunities for contextual advertising. Advertisers and SEM junkies want the best knowledge on a search…

    State of Digitalin Paid Search Google- 27 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … placement policies to avoid getting your account banned. LiveIntent Ad type: email ads How much can you earn: “100% incremental revenue” If you’ve built an email list and are sending out blog newsletters on a regular basis, then you ought to try and monetize your subscriptions as well by placing ads using this service. LiveIntent offers a static HTML…

    Christopher Jan Benitez/ The Blog Herald- 12 readers -
  • Russian Crisis: What Will Happen to the Online Market?

    … will continue in 2015, since contextual advertising is an affordable and effective marketing channel suitable for both large and small companies. Even with a limited budget, which will probably be the case for most companies during the recession, PPC in search engines can help ensure high quality traffic and sales due to its flexibility and accountability…

    Search Laboratoryin Affiliate Paid Search Display- 10 readers -
  • Contextual Advertising: What Is It and Why?

    … at implementing different sites and see what works well. Wikipedia has a whole list of contextual advertising networks, including the now-defunct Yahoo Network. Oldies, but Goodies, Referencing Contextual Advertising Want some oldies but goodies? It may give you “context” for the “contextual marketing.” Here on the Internet Marketing Ninjas blog, we have…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 17 readers -
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