Contextual Advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
Posts about Contextual Advertising
  • How Changing One Word Increased Revenue by $330,000

    … There’s romanticism with A/B testing. Like something from a Fabio novel. We’ve all heard the story of the $300 million button, right? You know, the one where adding “checkout as a guest” increased sales by millions of dollars. Ever since you heard about that story, you have been looking for your $300 million change, haven’t you? I have too…

    Search Engine Journal- 7 readers -
  • Build a Killer Conversion Strategy with Nothing but Time and Empathy

    … Conversion rate optimization is about different things to different people. For some, it’s simply about haphazardly changing elements on a page until people click more, and then it’s optimized! High fives all around! You should not listen to those people. If you want to build a real CRO strategy, based on sustainable optimization practices…

    Search Engine Journal- 9 readers -
  • Should I stay away from highly competitive keywords?

    … If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search…

    Search Engine Guidein Paid Search Google- 4 readers -
  • 8 Ways To Sell More Online With Behavioral Psychology

    … One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing…

    Rocco Baldassarre/ Search Engine Journal- 11 readers -
  • Search in Russia: Google v Yandex Linguistic Test

    … can contribute to sub-par search results. When a search engine struggles to properly understand the language it is running on and it inadvertently misses the mark on what a user wants or returning relevant pages, it will also miss your opportunities for contextual advertising. Advertisers and SEM junkies want the best knowledge on a search…

    State of Digitalin Paid Search Google- 27 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … based on the cookies and browser history of the visitors for increased chances of getting clicked on. The challenge with earning through contextual ads is to get lots of visitors to click on your ads. Thankfully, there are different ad networks for you to use and choose from to maximize your profit online. Below are some of the best. Infolinks Ad…

    Christopher Jan Benitez/ The Blog Herald- 14 readers -
  • Russian Crisis: What Will Happen to the Online Market?

    … and entertainment than European customers. While in most countries people tend to “save for a rainy day”, in Russia customers prefer to “spend for a rainy day” since purchases of any kind are considered to be an investment due to high inflation rate. Strong demand and the growing internet audience will keep e-commerce afloat, however the structure of online…

    Search Laboratoryin Affiliate Paid Search Display- 13 readers -
  • Contextual Advertising: What Is It and Why?

    … Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. But, what is it exactly? And, why should you care? And, if you do care, what do you do about it? What…

    Deborah Anderson/ Internet Marketing Ninjas Blogin Social- 17 readers -
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