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Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding video to email has never been easy.
The following post originally appeared as a chapter in MailCharts’ 2016 Holiday Email Marketing Report. Download your copy here to see the full report! Imagine this: You walk into your favorite neighborhood boutique and the sales clerk approaches you exclaiming “Bree! It’s so nice to see you again.
Ever notice an abundance of facial hair sported by your male colleagues every November? It’s no coincidence; it’s part of a brilliant fundraising campaign from the Movember Foundation – the only global charity foundation that focuses solely on men’s health. During the month formerly known as November, the foundation encourages people to sign up on Movember.
… Have you ever had a big idea for an email, but you weren’t sure how to execute it? Or maybe you had a specific business goal in mind, but you needed a little inspiration? That’s the beauty of the out-of-the-box apps available the Movable Ink App Gallery – and why we’re so excited to announce several new apps and features. What’s new? The App…
… Welcome to another workweek, marketers! How about a new batch of email-marketing related news to help get the week off to an informed start? Here you go: Fine tune your email marketing to meet the need for speed “The email channel you’ve spent years fine-tuning is still a viable marketing tool. However, you have to make some changes in the way…