Contextual Email Marketing

  • 10 Frequently Asked Questions About Contextual Email Marketing

    … It’s no surprise that our team gets lots of questions on a regular basis about contextual email marketing – especially considering that Movable Ink invented the ability to change email content at the moment of open in 2010. Our Senior Solutions Consultant, Mike Dietz, recently answered some of our biggest questions in our webinar, Contextual…

    Movable Ink Blogin EMail- 17 readers -
  • [Webinar] Ask Me Anything About Contextual Email Marketing

    … The phrase contextual email marketing isn’t just an industry buzzword – it’s a proven marketing strategy that can amplify email marketing’s (already ridiculously high) ROI. What is contextual email marketing? By definition, contextual email marketing is email marketing content that is personalized and relevant to each of your customers based…

    Movable Ink Blogin EMail- 17 readers -
  • [eBook] The Retail Marketer’s Email Playbook

    … Let’s face it: getting through to your customers is more challenging than ever. Inboxes are saturated, and as a result, consumers are pickier about the brands they interact with. People no longer just buy products, they buy product experiences from brands they trust. Contextual marketing is the key to building that trust and delivering…

    Movable Ink Blogin EMail- 13 readers -
  • Meet Our New, Improved and Infinitely Scalable App Gallery

    … Have you ever had a big idea for an email, but you weren’t sure how to execute it? Or maybe you had a specific business goal in mind, but you needed a little inspiration? That’s the beauty of the out-of-the-box apps available the Movable Ink App Gallery – and why we’re so excited to announce several new apps and features. What’s new? The App…

    Movable Ink Blog- 13 readers -
  • Video Email Marketing is Here: 3 Ways to Add Video to Your Emails

    … Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding…

    Movable Ink Blogin EMail- 28 readers -
  • How to Increase Revenue and Engagement with Email Personalization

    … by geolocation is another effective way to ensure your emails are relevant. For example, subscribers living outside of the U.S. might not be as eager to celebrate Halloween, or Thanksgiving, as U.S. subscribers. Contextual Email Marketing Within the next few years, 89% of companies will be competing mainly on customer experience. This is where…

    Movable Ink Blogin EMail How To's- 15 readers -