Contextual Email Marketing

  • 10 Frequently Asked Questions About Contextual Email Marketing

    It’s no surprise that our team gets lots of questions on a regular basis about contextual email marketing – especially considering that Movable Ink invented the ability to change email content at the moment of open in 2010. Our Senior Solutions Consultant, Mike Dietz, recently answered some of our biggest questions in our webinar, Contextual Email Marketing AMA.

    Movable Ink Blog- 17 readers -
  • [Webinar] Ask Me Anything About Contextual Email Marketing

    The phrase contextual email marketing isn’t just an industry buzzword – it’s a proven marketing strategy that can amplify email marketing’s (already ridiculously high) ROI. What is contextual email marketing? By definition, contextual email marketing is email marketing content that is personalized and relevant to each of your customers based on their location, local weather, ...

    Movable Ink Blog- 17 readers -
  • [eBook] The Retail Marketer’s Email Playbook

    … Let’s face it: getting through to your customers is more challenging than ever. Inboxes are saturated, and as a result, consumers are pickier about the brands they interact with. People no longer just buy products, they buy product experiences from brands they trust. Contextual marketing is the key to building that trust and delivering…

    Movable Ink Blogin EMail- 13 readers -
  • Meet Our New, Improved and Infinitely Scalable App Gallery

    … Have you ever had a big idea for an email, but you weren’t sure how to execute it? Or maybe you had a specific business goal in mind, but you needed a little inspiration? That’s the beauty of the out-of-the-box apps available the Movable Ink App Gallery – and why we’re so excited to announce several new apps and features. What’s new? The App…

    Movable Ink Blog- 13 readers -
  • Monday Catch-up: The Need for Speed, Email’s Evolution and Workflow Mistakes

    Welcome to another workweek, marketers! How about a new batch of email-marketing related news to help get the week off to an informed start? Here you go: Fine tune your email marketing to meet the need for speed “The email channel you’ve spent years fine-tuning is still a viable marketing tool. However, you have to make some changes in the way that you do it,” writes Bill Conn, ...

    Movable Ink Blog- 16 readers -
  • Video Email Marketing is Here: 3 Ways to Add Video to Your Emails

    … Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding video…

    Movable Ink Blogin EMail- 29 readers -
  • How to Increase Revenue and Engagement with Email Personalization

    … The following post originally appeared as a chapter in MailCharts’ 2016 Holiday Email Marketing Report. Download your copy here to see the full report! Imagine this: You walk into your favorite neighborhood boutique and the sales clerk approaches you exclaiming “Bree! It’s so nice to see you again. Come on right this way, I have the perfect pair…

    Movable Ink Blogin EMail How To's- 15 readers -