Contextual Emails

  • 5 Brands Leading the Pack on Contextual Email

    … In 2015, we saw more and more brands move towards a contextual approach to email marketing. But in 2016, some top brands are taking it to the next level. In our Spring Edition of the Inkredible 5, we’re highlighting five brands that created best-in-class, contextual email experiences for their customers. Here’s a sneak peek … Dunkin’ Donuts…

    Movable Ink Blogin EMail- 7 readers -
  • Email Spotlight: Finish Line

    We’re always excited to see contextual email marketing campaigns recognized for greatness. Recently, an innovative Finish Line email campaign earned the company a 2016 eTail Best-In-Class Award. Emails sent as part as the company’s award-winning College Fleece campaign featured college team fleece apparel and used geo-targeting to deliver relevant messaging and promotions to each recipient.

    Movable Ink Blog- 9 readers -
  • Why Personalization Matters in Financial Services Email Marketing

    … Did you know that, according to Experian, a tactic as simple as personalization can increase open rates by 29% and unique click rates by as much as 41%. But personalization techniques for financial service emails aren’t limited to just pulling a recipient name into body copy anymore. One of the most compelling personalization methods…

    Movable Ink Blogin EMail- 12 readers -
  • Improve Holiday Email Conversion Rates With These 3 Tips

    … Most businesses are scheduled to start sending their holiday emails after Halloween, but it’s not too late to make a few tweaks to your campaigns to increase open rates and conversions. Here are a few tips. Optimize for mobile Holiday shoppers are relying on their mobile devices more than ever before: 67% of consumers plan to use mobile more…

    Movable Ink Blogin EMail- 9 readers -
  • Steal These Ideas: 2015 Holiday Email Inspiration Guide

    … We’ve published a new installment to our Holiday Email Marketing Series. So far, we’ve looked back at 2014’s data, learned the trends, and shared some sage advice from our Marketing and Client Experience teams. But for this eBook, we wanted to take it back to our favorite topic: designing amazing emails. Our team compiled a list of holiday…

    Movable Ink Blogin EMail- 8 readers -
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