Contextual Emails

  • 5 Brands Leading the Pack on Contextual Email

    … of Inkredible 5. You’ll find more inspiring emails from The Humane Society, GrubHub, House of Fraser, and Virgin Holidays. These emails represent contextual email marketing at its best—using personalization, contextual targeting, social integration, and APIs to deliver highly relevant emails that market in the moment Download your free copy now. This entry was posted in Contextual Marketing and tagged consumer data, contextual emails, social integrations, The Inkredible Five on Wednesday, April 6th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 7 readers -
  • Email Spotlight: Finish Line

    … increase Congratulations to Finish Line and all the winners of the 2016 eTail Best-In-Class Awards for their innovative campaigns and excellence in e-commerce! Finish Line and its fellow winners are featured on the eTail website here. This entry was posted in Email Spotlight and tagged contextual emails, geotargeting on Thursday, March 17th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 8 readers -
  • Why Personalization Matters in Financial Services Email Marketing

    … Did you know that, according to Experian, a tactic as simple as personalization can increase open rates by 29% and unique click rates by as much as 41%. But personalization techniques for financial service emails aren’t limited to just pulling a recipient name into body copy anymore. One of the most compelling personalization methods…

    Movable Ink Blogin EMail- 11 readers -
  • Improve Holiday Email Conversion Rates With These 3 Tips

    … Most businesses are scheduled to start sending their holiday emails after Halloween, but it’s not too late to make a few tweaks to your campaigns to increase open rates and conversions. Here are a few tips. Optimize for mobile Holiday shoppers are relying on their mobile devices more than ever before: 67% of consumers plan to use mobile more…

    Movable Ink Blogin EMail- 8 readers -
  • Steal These Ideas: 2015 Holiday Email Inspiration Guide

    … We’ve published a new installment to our Holiday Email Marketing Series. So far, we’ve looked back at 2014’s data, learned the trends, and shared some sage advice from our Marketing and Client Experience teams. But for this eBook, we wanted to take it back to our favorite topic: designing amazing emails. Our team compiled a list of holiday…

    Movable Ink Blogin EMail- 8 readers -
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