Contextual Marketing

  • [Lookbook] Spring Inkredible 5

    … Now that spring is (finally!) in the air, what better time to refresh your email campaigns? By using email content that changes at the moment of open, you not only have the opportunity to wow your customers, you can meet their biggest needs with email content that speaks to each and every one of them. In the Spring Inkredible 5, we featured five…

    Movable Ink Blog- 11 readers -
  • 10 Frequently Asked Questions About Contextual Email Marketing

    … Email Marketing AMA. But in case you missed it, here are our top 10 frequently asked questions about contextual email marketing. What is contextual email marketing? By definition, contextual email marketing is email marketing content that is personalized and relevant to each of your customers based on their location, local weather, past purchases…

    Movable Ink Blogin EMail- 14 readers -
  • Case Study: Spotify

    … Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a year-end review email that made every single one of their subscribers feel special. Their goal was to deploy an email campaign with a personalized snapshot of each subscriber’s listening habits over one month…

    Movable Ink Blog- 20 readers -
  • Webinar: How to Build Better Loyalty Emails

    … is a factor for boosting performance, allowing you to get more out of your loyalty program. Without it, you’re simply leaving money on the table. Join us on Thursday, March 16 for our upcoming webinar, How to Build Better Loyalty Emails. We teamed up with Olson 1to1 to bring you proven contextual marketing tactics that leading brands are using…

    Movable Ink Blogin EMail How To's- 20 readers -
  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … customers that asks about everything from their dog’s breed to any health issues they’ve encountered. Then, they recommend a custom, nutritionally-optimized food. We knew we could leverage all of that great customer data using contextual email marketing. The email that Tails.com submitted for their Email Makeover is sent to anyone who fills out…

    Movable Ink Blogin EMail- 19 readers -
  • Sneak Peek: Our Email Makeover Webinar

    … to send emails with clear goals, and needed to send those emails consistently. Contextual marketing is the best way to get the most out of your emails – but it’s no replacement for an email content strategy! Next, the brand had to be open to the change. We knew that during the makeover, we’d look for every available opportunity to optimize parts…

    Movable Ink Blogin EMail- 13 readers -
  • Our 5 Favorite Valentine’s Day 2017 Emails

    … Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails Dunkin’ Donuts…

    Movable Ink Blogin EMail- 17 readers -
  • How to Drive Customer Retention with Email Marketing

    … have a points-based rewards program, email is one of the best ways to update your customers on their rewards and points status. Using contextual marketing, you can automatically pull in up-to-the-minute points data to give customers a heads up that they’re about to enter a new tier level, or that they’re eligible for new rewards. To take it a step…

    Movable Ink Blogin EMail How To's- 23 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … events. A few suggestions: Valentine’s Day, the Oscars, St. Patrick’s Day and Baseball Opening Day are all on the horizon. They’re not your typical marketing holidays, but they give you an excuse to reach out to your subscribers. Whichever opportunities you choose, be sure to always run tests if you’re trying something new. If you’re interested in taking contextual marketing for a spin, check out our eBook: Everything You Need to Know About Contextual Marketing. …

    Movable Ink Blogin EMail- 27 readers -
  • Enter to Win a Contextual Email Makeover

    … to exceed your KPIs and boost revenue. In short, context can make you fall in love with email marketing all over again. That’s why we’re offering a complimentary contextual email makeover to one lucky winner. Here’s how it works: click here and fill out this form. If you win, we’ll reach out to you directly via email. Then, our email experts…

    Movable Ink Blogin EMail- 16 readers -
  • [Case Study] Chick-fil-A

    … of their customers, no matter which device they used. In short, they needed an email campaign that could automatically detect its users device of choice and app download status and serve up the appropriate content. Sound impossible? Not for contextual marketing. Find out how Chick-fil-A leverage mobile device, targeting to achieve their goals and ultimately land the #1 spot in the iTunes app store. Download the case study now. …

    Movable Ink Blog- 17 readers -
  • [Lookbook] The Inkredible 5: Best of 2016

    … 2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5. It’s hard enough choosing the best contextual emails of each season. For the Inkredible 5: Best of 2016, we were tasked…

    Movable Ink Blog- 15 readers -
  • 3 Ways Top Brands Create Engaging Year-In-Review Emails

    … digital issues. Pairing stats with graphics is a powerful way to visualize information. Spotlight your customers The best year-in-review emails bring the customer into the conversation. No one did this better than Spotify, who had customers asking how they could RE-SUBSCRIBE to their emails just so they could get this one campaign! It’s so much…

    Movable Ink Blogin EMail- 22 readers -
  • Drinking Our Own Champagne: The Movable Ink Newsletter Redesign

    … time supporting them and optimizing their campaigns. Here’s another saying for you: “The cobbler’s children have no shoes.” It rings true for many marketing teams, and it was certainly true for the Movable Ink team. Our own email newsletter was in need of a facelift, but we didn’t make time to update it. Until now. We decided to drink our own…

    Movable Ink Blogin Social EMail- 37 readers -
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