Contextual Marketing

    • Movable Ink Doubles Impressions During Cyber Week, Crushing Last Year’s Record

      Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.

      Movable Ink Blog- 15 readers -
    • Cyber Week 2016 by the Numbers, Plus Our Favorite Cyber Week Campaigns

      Cyber Week 2016 was record-breaking, delivering some of the biggest online sales in history. Black Friday in particular saw a tremendous amount of growth over previous years. The biggest driver of that growth? You guessed it: email marketing. Black Friday by the numbers Jess Nelson, writing at Media Post’s Email Marketing Daily, reports that email marketing was one of the three ...

      Movable Ink Blogin EMail- 15 readers -
  • Holiday Email Report: The Aftermath of Cyber Week (11/28-12/04)

    … Cyber Week 2016 has come and gone. We saw record-crushing online sales on Black Friday, the likely result brands delivering next-level, highly-targeted email campaigns. We spend a lot of time talking about email activity and online sales leading up to Cyber Week, but what happens once Cyber Week is over? Are brands still delivering effective…

    Movable Ink Blogin EMail- 2 readers -
  • Case Study: Lenovo

    …, enabling the team to send emails that updated in real-time. Want to find out how? Download the case study: How Lenovo Increased Productivity by 50% with Contextual Email Automation. …

    Movable Ink Blog- 7 readers -
  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 9 readers -
  • Your Last-Minute Holiday Email Checklist

    … With Cyber Week fast approaching, you probably already have your holiday emails stacked and ready to go. But there’s a lot at stake – if you’re like 65% of brands, your goal is to increase revenue from email conversions. Your email campaigns need to get noticed and outshine your competition. To get the most out of your holiday email campaigns…

    Movable Ink Blogin EMail- 9 readers -
  • [eBook] The Retail Marketer’s Email Playbook

    … Let’s face it: getting through to your customers is more challenging than ever. Inboxes are saturated, and as a result, consumers are pickier about the brands they interact with. People no longer just buy products, they buy product experiences from brands they trust. Contextual marketing is the key to building that trust and delivering…

    Movable Ink Blogin EMail- 8 readers -
  • 4 Email Campaign Ideas for National Free Shipping Day 2016

    For email marketers, this is the time of year that you’re double-checking your holiday campaigns and making last-minute changes to ensure everything runs smoothly when it’s time to deploy. You probably have Black Friday, Cyber Monday and other holiday promotions covered. But what about National Free Shipping Day? What’s National Free Shipping Day? Yes, National Free Shipping Day is a thing.

    Movable Ink Blog- 11 readers -
  • Build a Better Email Newsletter: Webinar Recap

    … According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter. In our webinar, Build a Better Email Newsletter, we discussed the many…

    Movable Ink Blogin EMail- 7 readers -
  • November 2016 Email Campaign Ideas

    … Hit send with caution this Thanksgiving: while some of your subscribers will be opening emails, others will traveling or unplugged entirely. Use these ideas to guide your Thanksgiving campaigns. Consider delivering daily deals a week or more before Thanksgiving to take advantage of early bird shoppers. Use content automation to pull the latest…

    Movable Ink Blogin EMail- 12 readers -
  • Video Email Marketing is Here: 3 Ways to Add Video to Your Emails

    … Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding…

    Movable Ink Blogin EMail- 14 readers -
  • Email Marketing 101: How to Craft Effective Calls-to-Action

    … What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action. If it’s…

    Movable Ink Blogin EMail How To's- 6 readers -
  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 8 readers -
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