Contextual Marketing

    • Email Spotlight: Puma

      Any company with multiple locations knows the challenge of communicating with customers nationwide. From local events, to differing store hours, to varying store inventory, delivering accurate and consistent messages seems nearly impossible. This is the challenge that PUMA was faced with when they recognized a need to drive more revenue in each local PUMA Outlet store.

      Movable Ink Blogin EMail- 11 readers -
  • [Lookbook] The Summer Inkredible 5

    … Summer is nearly over, and you know what that means: the busy holiday season is almost here. Many email marketers will be on the hunt for fresh new ways to engage their customers in their upcoming campaigns for the fall season, holiday season, and beyond. That’s why, every season, we scour our inboxes for the best emails from brands doing…

    Movable Ink Blog- 14 readers -
  • [Lookbook] Spring Inkredible 5

    … Now that spring is (finally!) in the air, what better time to refresh your email campaigns? By using email content that changes at the moment of open, you not only have the opportunity to wow your customers, you can meet their biggest needs with email content that speaks to each and every one of them. In the Spring Inkredible 5, we featured five…

    Movable Ink Blog- 12 readers -
  • 10 Frequently Asked Questions About Contextual Email Marketing

    … It’s no surprise that our team gets lots of questions on a regular basis about contextual email marketing – especially considering that Movable Ink invented the ability to change email content at the moment of open in 2010. Our Senior Solutions Consultant, Mike Dietz, recently answered some of our biggest questions in our webinar, Contextual…

    Movable Ink Blogin EMail- 17 readers -
  • Case Study: Spotify

    …. This would include each subscriber’s most listened-to track and favorite artists. But pulling a unique set of data for each of Spotify’s millions of listeners and rendering it in a beautiful, engaging email campaign isn’t exactly easy… unless you’re using contextual marketing. See Spotify’s data-driven campaign that listeners could not stop talking about. Download the case study now! …

    Movable Ink Blog- 21 readers -
  • Webinar: How to Build Better Loyalty Emails

    … is a factor for boosting performance, allowing you to get more out of your loyalty program. Without it, you’re simply leaving money on the table. Join us on Thursday, March 16 for our upcoming webinar, How to Build Better Loyalty Emails. We teamed up with Olson 1to1 to bring you proven contextual marketing tactics that leading brands are using…

    Movable Ink Blogin EMail How To's- 22 readers -
  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … customers that asks about everything from their dog’s breed to any health issues they’ve encountered. Then, they recommend a custom, nutritionally-optimized food. We knew we could leverage all of that great customer data using contextual email marketing. The email that Tails.com submitted for their Email Makeover is sent to anyone who fills out…

    Movable Ink Blogin EMail- 21 readers -
  • Sneak Peek: Our Email Makeover Webinar

    … to send emails with clear goals, and needed to send those emails consistently. Contextual marketing is the best way to get the most out of your emails – but it’s no replacement for an email content strategy! Next, the brand had to be open to the change. We knew that during the makeover, we’d look for every available opportunity to optimize parts…

    Movable Ink Blogin EMail- 15 readers -
  • Our 5 Favorite Valentine’s Day 2017 Emails

    … Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails Dunkin’ Donuts…

    Movable Ink Blogin EMail- 24 readers -
  • How to Drive Customer Retention with Email Marketing

    … have a points-based rewards program, email is one of the best ways to update your customers on their rewards and points status. Using contextual marketing, you can automatically pull in up-to-the-minute points data to give customers a heads up that they’re about to enter a new tier level, or that they’re eligible for new rewards. To take it a step…

    Movable Ink Blogin EMail How To's- 25 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … Super Bowl Sunday is one of the biggest advertising days of the year, with companies of all sizes offering limited-time promotions. We don’t typically think of the Super Bowl as an email marketing opportunity, but perhaps we should. We took a look at email activity before, during and after this year’s Super Bowl weekend (2/2-2/6) and compared…

    Movable Ink Blogin EMail- 31 readers -
  • Enter to Win a Contextual Email Makeover

    … to exceed your KPIs and boost revenue. In short, context can make you fall in love with email marketing all over again. That’s why we’re offering a complimentary contextual email makeover to one lucky winner. Here’s how it works: click here and fill out this form. If you win, we’ll reach out to you directly via email. Then, our email experts…

    Movable Ink Blogin EMail- 18 readers -
  • [Case Study] Chick-fil-A

    … of their customers, no matter which device they used. In short, they needed an email campaign that could automatically detect its users device of choice and app download status and serve up the appropriate content. Sound impossible? Not for contextual marketing. Find out how Chick-fil-A leverage mobile device, targeting to achieve their goals and ultimately land the #1 spot in the iTunes app store. Download the case study now. …

    Movable Ink Blog- 19 readers -
  • [Lookbook] The Inkredible 5: Best of 2016

    … 2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5. It’s hard enough choosing the best contextual emails of each season. For the Inkredible 5: Best of 2016, we were tasked…

    Movable Ink Blog- 15 readers -
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