Contextual Marketing

    • Steal These Contextual Email Ideas for Your 2017 Campaigns

      2016 was momentous for all things email. We saw the iOS 10 update that brought big changes to the Apple Mail app – namely support for HTML 5 which allows for video in email (yay!). Gmail finally started rolling out changes to support responsive design, and email designers everywhere rejoiced. Cyber Week 2016 was huge for mobile, smashing all kinds of records.

      Movable Ink Blogin EMail- 21 readers -
    • How We Did It: An Inside Look at the Movable Ink Contextual Holiday Email

      It should come as no surprise that we’re pretty passionate about email at Movable Ink. We strive help our clients provide amazing email experiences, and we’re always raising the stakes for our own email campaigns as well. And this past holiday season was no different. The 2016 Movable Ink holiday email had a few goals: Give back to those in need with a goal of $500 in donat ...

      Movable Ink Blog- 15 readers -
  • Drinking Our Own Champagne: The Movable Ink Newsletter Redesign

    Have you heard the adage, “Drink your own champagne”? You might also be familiar with its mildly nauseating counterpart, “Eat your own dog food.” The idea is simple: practice what you preach. But for busy marketers, it’s not always that easy. Case in point: at Movable Ink, we’re a true partner with our clients. That means we spend all of our time supporting them and optimizing their campaigns.

    Movable Ink Blog- 22 readers -
  • Our Top 10 Blog Posts of 2016

    In 2016, we learned a lot about how people consumed content. With more marketers getting email-savvy and embracing advanced technology, basic content topics simply wouldn’t do. As 2016 progressed, it became clear that marketers craved actionable, next-level content that explained how to execute specific concepts.

    Movable Ink Blog- 9 readers -
  • [Lookbook] The Winter Inkredible 5

    … marketing inspiration. Inside, you’ll see how Comcast, the San Francisco 49ers, Hotel Tonight and more have achieved amazing results with contextual email marketing – including one brand that lifted engagement by more than 100%! Download your copy now and prepare to get inspired. …

    Movable Ink Blogin EMail- 13 readers -
  • Case Study: How HSN Lifted Revenue with Content Automation

    Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof multiple sets of assets across ...

    Movable Ink Blog- 16 readers -
  • Monday Catch-up: Integrated Email Campaigns, Lifecycle Marketing and Looking to 2017

    Happy New Year, email marketers! Ready to get back to work after a (hopefully) relaxing break? Here’s a little email marketing news to start your 2017 off right. Email marketing seen as key component of integrated campaigns Samantha Ferguson makes her main point very clear: “Every integrated campaign should include email marketing,” she writes at Business 2 Community.

    Movable Ink Blog- 21 readers -
  • 5 Ideas for Your Post-Holiday Email Campaign

    … campaign now A post-holiday email campaign is the perfect to way to extend any positive results you’re seeing from your existing holiday campaign. Use these campaign ideas to inspire a customer-centric post holiday campaign to kick off the new year. Want more email campaign ideas? Download our ebook, Everything You Need to Know About Contextual Marketing. …

    Movable Ink Blogin EMail- 13 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    … The follow infographic was created by AWeber, an opt-in email marketing service used by more than 100,000 small businesses, entrepreneurs and bloggers worldwide. Check out the AWeber Blog for more email marketing tools and resources. The marketing funnel is the go-to tool for understanding your customer’s journey and sending them the right…

    Movable Ink Blogin EMail- 14 readers -
  • [eBook] Best of the Blog Volume 1: The Fundamentals of Email

    … Whether you’re an email marketing pro or a beginner just starting out, it never hurts to brush up on your basic skills. That’s why we compiled our 10 best, 101-style blog posts for you to use as a reference when you’re creating your campaigns. You’ll learn how to: Write actionable email content Add visuals to your emails Incorporate…

    Movable Ink Blogin EMail- 11 readers -
  • Movable Ink’s Timeline of Contextual Marketing

    … Way back in 2010, Movable Ink invented the ability to change email content at the moment of open. It was a wild idea that took off fast. We continue to obsess over helping marketers create amazing customer experiences – it’s just what we do. Today, we’re proud to announce that Movable Ink has powered 200 billion live content impressions…

    Movable Ink Blog- 10 readers -
  • Holiday Email Report: The Aftermath of Cyber Week (11/28-12/04)

    … Cyber Week 2016 has come and gone. We saw record-crushing online sales on Black Friday, the likely result brands delivering next-level, highly-targeted email campaigns. We spend a lot of time talking about email activity and online sales leading up to Cyber Week, but what happens once Cyber Week is over? Are brands still delivering effective…

    Movable Ink Blogin EMail- 8 readers -
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