Contextual Marketing

  • [Lookbook] Spring Inkredible 5

    … Now that spring is (finally!) in the air, what better time to refresh your email campaigns? By using email content that changes at the moment of open, you not only have the opportunity to wow your customers, you can meet their biggest needs with email content that speaks to each and every one of them. In the Spring Inkredible 5, we featured five…

    Movable Ink Blog- 12 readers -
  • 10 Frequently Asked Questions About Contextual Email Marketing

    … It’s no surprise that our team gets lots of questions on a regular basis about contextual email marketing – especially considering that Movable Ink invented the ability to change email content at the moment of open in 2010. Our Senior Solutions Consultant, Mike Dietz, recently answered some of our biggest questions in our webinar, Contextual…

    Movable Ink Blogin EMail- 17 readers -
  • Case Study: Spotify

    … Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a year-end review email that made every single one of their subscribers feel special. Their goal was to deploy an email campaign with a personalized snapshot of each subscriber’s listening habits over one month…

    Movable Ink Blog- 21 readers -
  • Webinar: How to Build Better Loyalty Emails

    … is a factor for boosting performance, allowing you to get more out of your loyalty program. Without it, you’re simply leaving money on the table. Join us on Thursday, March 16 for our upcoming webinar, How to Build Better Loyalty Emails. We teamed up with Olson 1to1 to bring you proven contextual marketing tactics that leading brands are using…

    Movable Ink Blogin EMail How To's- 22 readers -
  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … customers that asks about everything from their dog’s breed to any health issues they’ve encountered. Then, they recommend a custom, nutritionally-optimized food. We knew we could leverage all of that great customer data using contextual email marketing. The email that Tails.com submitted for their Email Makeover is sent to anyone who fills out…

    Movable Ink Blogin EMail- 21 readers -
  • Sneak Peek: Our Email Makeover Webinar

    … to send emails with clear goals, and needed to send those emails consistently. Contextual marketing is the best way to get the most out of your emails – but it’s no replacement for an email content strategy! Next, the brand had to be open to the change. We knew that during the makeover, we’d look for every available opportunity to optimize parts…

    Movable Ink Blogin EMail- 15 readers -
  • Our 5 Favorite Valentine’s Day 2017 Emails

    … Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails Dunkin’ Donuts Dunkin…

    Movable Ink Blogin EMail- 22 readers -
  • How to Drive Customer Retention with Email Marketing

    … have a points-based rewards program, email is one of the best ways to update your customers on their rewards and points status. Using contextual marketing, you can automatically pull in up-to-the-minute points data to give customers a heads up that they’re about to enter a new tier level, or that they’re eligible for new rewards. To take it a step…

    Movable Ink Blogin EMail How To's- 25 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … it to 2016’s Super Bowl numbers. We learned that open rates remained steady as ever, while read-lengths saw a sizable boost. Keep reading to learn more about our 2017 Super Bowl email report. Smartphone opens during the Super Bowl remained steady Smartphone opens remained largely the same, while desktop opens decreased slightly. Overall, 2017’s…

    Movable Ink Blogin EMail- 30 readers -
  • Enter to Win a Contextual Email Makeover

    … How do you feel about your emails? Do you like them, love them, or feel kind of “meh” about them? At Movable Ink, we want everyone to love their emails. And one of the best ways to make that happen is with context. Context enhances your emails, makes them work harder for you and helps you get the best marketing results possible. It enables you…

    Movable Ink Blogin EMail- 18 readers -
  • [Case Study] Chick-fil-A

    … of their customers, no matter which device they used. In short, they needed an email campaign that could automatically detect its users device of choice and app download status and serve up the appropriate content. Sound impossible? Not for contextual marketing. Find out how Chick-fil-A leverage mobile device, targeting to achieve their goals and ultimately land the #1 spot in the iTunes app store. Download the case study now. …

    Movable Ink Blog- 19 readers -
  • [Lookbook] The Inkredible 5: Best of 2016

    … 2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5. It’s hard enough choosing the best contextual emails of each season. For the Inkredible 5: Best of 2016, we were tasked…

    Movable Ink Blog- 15 readers -
  • 3 Ways Top Brands Create Engaging Year-In-Review Emails

    … digital issues. Pairing stats with graphics is a powerful way to visualize information. Spotlight your customers The best year-in-review emails bring the customer into the conversation. No one did this better than Spotify, who had customers asking how they could RE-SUBSCRIBE to their emails just so they could get this one campaign! It’s so much…

    Movable Ink Blogin EMail- 24 readers -
  • Drinking Our Own Champagne: The Movable Ink Newsletter Redesign

    … should be on-brand, with your fonts, styles and colors coming together to tell a greater story. Web-cropping Web-cropping is a contextual marketing tactic that gives you an easy way of automating the content in your newsletter. It pulls content directly from your website or API into your email, so your emails always display up-to-the-minute…

    Movable Ink Blogin Social EMail- 41 readers -
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