Contextualization

  • New Report Details Emerging Approach to Personalization on Mobile

    … technique, called “contextualization,” aims to solve that problem. A new white paper from Street Fight Insights, “Contextualization_Leveraging Location-Based Technology and Mobile to Drive Success for Brands,” offers a step-by-step introduction to the technique, outlining the strategy and use cases for contextualization. The research, which…

    Street Fight- 15 readers -
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