Contextualization

  • New Report Details Emerging Approach to Personalization on Mobile

    … of inventory data and beacon technology, the application could provide notifications to users about nearby items as they move throughout the store . In many ways, the “Five Pillars of Contextualization” presented in the report — audience segmentation, targeting, testing, analytics, and a RESTful API — tie together the emerging capabilities allowed…

    Street Fight- 15 readers -
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