Controversial Content

  • Should Your Brand Take a Stance on Controversial Issues?

    … with you, they’ll see your brand is well-read and established as an authority. You’ll Deepen Your Relationships There are obviously a few downsides to picking a strong side in a controversial issue, and one of the biggest is that you’ll turn some of your customers away. No matter how you frame your opinion, at least a handful of audience members…

    Larry Alton/ Relevancein Content- 9 readers -
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