Controversial Content

  • Should Your Brand Take a Stance on Controversial Issues?

    … Published 12 mins ago 24 Most brands avoid controversy like the plague. If there’s a powerfully divisive issue in the industry, or in mainstream culture, they’ll work actively to ensure nobody knows which side they’re on, and to be safe they’ll probably avoid mentioning the issue altogether. Because making a claim or stating an opinion…

    Larry Alton/ Relevancein Content- 15 readers -
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