Converged Media

  • The Evolution of The Content Marketing Ecosystem

    Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The digital marketing landscape is becoming increasingly fragmented. Even changes in wider sociological factors and consumer mindsets are having an impact on the way we find, consume and share content.

    Andy Betts/ Relevance- 44 readers -
  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
Get the top posts daily into your mailbox!