Converged Media

  • The Evolution of The Content Marketing Ecosystem

    … or targeting, for example. Adobe’s Vie for The Content Marketing Stack Media convergence has been the main driver for the desire for the so-called content marketing stack, noticeably a newfound business requirement. At this year’s Adobe Digital Marketing Summits, the company made it clear that they aim to be the best candidate to fill this market need…

    Andy Betts/ Relevancein EMail Content- 49 readers -
  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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