Converged Media

  • The Evolution of The Content Marketing Ecosystem

    … of companies curating solutions for email marketing, social media management and marketing automation in an attempt to own this emerging market. One such acquisition of particular note was the $1.5 billion acquisition of Responsys by Oracle in late 2013. This has led to terms such as “content alignment” and “converged media” being added to the marketing…

    Andy Betts/ Relevancein EMail Content- 70 readers -
  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
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