Converged Media

  • The Evolution of The Content Marketing Ecosystem

    … as we know it, this generation is central to the content ecosystem and its continued evolution. Traditional marketing has evolved into content marketing, and this is what it looks like. These cultural and sociological changes have consequently blurred the lines between digital publishing and social marketing. Faced with this undefined convergence…

    Andy Betts/ Relevancein EMail Content- 75 readers -
  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
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