Conversation Analysis

Conversation analysis (commonly abbreviated as CA) is an approach to the study of social interaction, embracing both verbal and non-verbal conduct, in situations of everyday life. As its name implies, CA began with a focus on casual conversation, but its methods were subsequently adapted to embrace more task- and institution-centered interactions, such as those occurring in doctors' offices, courts, law enforcement, helplines, educational settings, and the mass media. As a consequence, the term 'conversation analysis' has become something of a misnomer, but it has continued as a term for a distinctive and successful approach to the analysis of social interaction.
Posts about Conversation Analysis
  • What Are Your Competitors Doing on Social?

    … Competitive analysis is a big part of a social analytics strategy, and one of three components that fuel the planning process. Competitive analysis is a critical component of a complete social analytics strategy. When conducted in concert with audience and conversation analysis, it gives the framework marketers need to set their social strategy…

    Lucy Hitz/ Simply Measuredin Twitter- 9 readers -
  • 3 Tips For Social Media Keyword and Conversation Analysis

    … content speaks to your overall market standing. Another great way to deep dive into the conversation is through the Conversation Driver Analysis. I like to think of this report as a word cloud with the data behind it. It shows you the top 50 words that also occurred in the posts anytime your monitored keyword or hashtag was used. There are multiple…

    Simply Measuredin Social- 64 readers -
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