Conversation Marketing

  • 6 Ways to Build Blockbuster-worthy Marketing Personas

    …, marketing is understanding your customer and providing effective content to get them to take action. Without really understanding your customer, you’re shooting in the dark and wasting marketing dollars. That’s where personas come in. A marketing persona is a representation of your customer based on research and data that outlines behavior patterns…

    Portent, Inc- 15 readers -
  • Need to Crush Content Promotion? Love Your Dealers

    … promoting it is like this: Content marketing without a distribution network. Good luck with that. How do you solve a distribution problem? Find those who own strong distribution networks and need your product to grow them. Find dealers. Working with dealers, content promotion is more like this: Content marketing with a dealer: Soo much easier…

    Ian Lurie/ Portent, Incin Social Content- 19 readers -
  • How Not to be an #EPIC Social Media Fail

    … reach and shares. They are intended to drive conversation and connect people with similar interests. Sounds great, right? What could possibly go wrong? With great hashtags comes great responsibility. You must think through all of the implications of using a hashtag campaign and consider all of the possibilities and ways that it can fail before…

    Madelaine Kellman/ Portent, Incin Social- 11 readers -
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