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… promoting it is like this: Content marketing without a distribution network. Good luck with that. How do you solve a distribution problem? Find those who own strong distribution networks and need your product to grow them. Find dealers. Working with dealers, content promotion is more like this: Content marketing with a dealer: Soo much easier…
… you find yourself one day on stage wearing an orange jumpsuit and telling everyone about the value-adding revolution in conversation marketing. Here are 10 content marketing buzzwords to watch out for the rest of the year. Some are very new; others have been lurking around for a couple years but are now primed to blow up. Regardless, these words…
… social media posting, amplifying the message to audiences and prospective consumers. DiGiorno Pizza Taking advantage of NBC’s hotly anticipated airing of “The Sound of Music Live,” DiGiorno live-tweeted the broadcast and was able to connect their brand to virtually every aspect of the famous musical. Not only did these tweets garner DiGiorno…
Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being social savants.