Conversation Marketing

  • 6 Ways to Build Blockbuster-worthy Marketing Personas

    …, marketing is understanding your customer and providing effective content to get them to take action. Without really understanding your customer, you’re shooting in the dark and wasting marketing dollars. That’s where personas come in. A marketing persona is a representation of your customer based on research and data that outlines behavior patterns…

    Portent, Inc- 15 readers -
  • Need to Crush Content Promotion? Love Your Dealers

    … promoting it is like this: Content marketing without a distribution network. Good luck with that. How do you solve a distribution problem? Find those who own strong distribution networks and need your product to grow them. Find dealers. Working with dealers, content promotion is more like this: Content marketing with a dealer: Soo much easier…

    Ian Lurie/ Portent, Incin Social Content- 19 readers -