Conversation Rate Optimization

  • Drill Down Into Key Segments to Understand and Improve Your Funnel

    … the product and started paying for it after their trial expired. Dropoffs can occur anywhere in this funnel. Most sites get about a 3% conversion rate, so the biggest dip will be from 1-2. But if steps 2-3 also have a big dip, that could signal an issue with your onboarding. An e-commerce funnel may look like this: Visited site – Same…

    KISSmetrics Marketing Blog- 16 readers -
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