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The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features.
… There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking: Do demo requests or signups lead to more paying customers? Does that product video lead to more signups? Does the self-service onboarding plan lead to more customers? Does offering a buy one, get one sale increase…