Conversational Shopping

  • An Introduction to Conversational Commerce and Bots

    … or tapping: we will start asking. What’s the difference between bots and digital assistants? A digital assistant like Cortana, Siri, Alexa or the Google Assistant is more advanced than a chatbot. Some call them “meta agents”. In addition to being able to parse conversational language like a chatbot they are also incorporate additional layers…

    State of Digital- 16 readers -
  • Why Marketers Need to Know About Conversational Shopping

    … Estimated reading time: 2 minutes, 56 seconds In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Although innovative, the technology shouldn’t come as a surprise to marketers…

    State of Digitalin SEO- 12 readers -