Conversion

    • 7 Reasons to Lay a Bet on Instagram Micro-Influencers in 2018

      If you believe that launching an advertising campaign is enough to beat your competitors, we have bad news for you then: those days are far behind us. And truth to be told: most customers opt for skipping an ad as they are fed up with the overly polished professional pictures that seem too good to be true. As Forbes has reveal ...

      The Daily Egg- 14 readers -
    • Your Author Bio Is a Conversion Goldmine

      Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the busine ...

      The Daily Egg- 8 readers -
  • December Month In Numbers

    … the process and set their sights further than first-time conversion. To aid conversion at a later date, brands should improve the overall customer experience with good CRO, UX, design and usability. 4 Google Analytics has just released 4 new functions offering more user-centric insights. Given what we’ve learnt about the purchase intent (or lack…

    Attacat of Edinburghin YouTube- 5 readers -
  • What is Keyword Cannibalization?

    … Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion rates than…

    The Daily Egg- 11 readers -
  • Just How Proven Are *Those* Proven CRO Tips?

    … In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I wanted to write something else about how…

    The Daily Eggin How To's- 5 readers -
  • Designing for Subscription: 6 UX Musts for Increasing Sign Ups

    … Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription services…

    The Daily Egg- 11 readers -
  • The Online Business Owner’s Operational Website Checklist

    … A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-do list. Very few…

    Sean Work/ The Daily Egg- 12 readers -
  • 7 Ways to Completely Blow Your Online Advertising Budget

    … Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, billboards and methods we…

    The Daily Egg- 17 readers -
  • 6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months

    … You’ve heard the expression, “attitude is everything.” It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as much as you may not like to hear it, it’s true. When it comes to conversion optimization, I’m a tactical guy. I crave strategy. I meditate on metrics. I eat data for breakfast. I have dreams about…

    Jeremy Smith/ The Daily Egg- 7 readers -
  • 3 Advanced Conversion Tips We Learned from the 2014 Holiday Season

    … ecommerce sites earn as much as 40% of their annual revenue during the final two months of the year. This past season marked the biggest online shopping date in the history of the world. Never before have retailers profited as much—and consumers spent... The post 3 Advanced Conversion Tips We Learned from the 2014 Holiday Season appeared first on The Daily Egg. …

    Neil Patel/ The Daily Egg- 10 readers -
  • The Daily Egg Year-End Roundup: Best Posts of 2017

    … It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that will retain value well beyond this year. And without further ado…

    Sean Work/ The Daily Egg- 15 readers -
  • Closing the Perception Gap, Closing the Sale

    … What are the elements that make the biggest difference in your conversion rate? You might be surprised. Keep reading to learn the one often-overlooked element that’s most likely to help professional service providers close more sales. The surprising perception gap When it comes to the psychology of professional services buyers, you don’t…

    Lee Frederiksen/ The Daily Egg- 11 readers -
  • How to Generate More Sales From an Ambassador Strategy

    … It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees: The question is when you’ve established a relationship, what do you do then? According to Tapinfluence, 67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge. But what about after those…

    The Daily Eggin How To's- 12 readers -
  • 7 Steps to Convert Casual Website Visitors into Premium Customers

    … You have a professional website that looks attractive, your pages load up quickly as well, and you’re a master storyteller. Yet, you’re still struggling to make your casual website visitors make a purchase, or contact you for a quote. It can be very frustrating. However, you’ve got to understand no matter how great your website is, you can’t…

    The Daily Egg- 9 readers -
  • Age-Old Advice on Conversion Rate Optimization

    … impossible, but once you accomplished it, you felt incredible. Like you’d just made to the top of an SEO Mt. Everest or won a gold medal for crafting the best CTA ever. And let’s be honest, you probably also felt a... The post Age-Old Advice on Conversion Rate Optimization appeared first on The Daily Egg. …

    Chelsea Baldwin/ The Daily Egg- 15 readers -
  • 82% of Marketers Aren’t Testing Effectively – Here’s Why

    … As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests, the tools they use and, most importantly, the tests they run. These statistics are extremely important because they give us a window into what marketers are doing and how we can improve ourselves…

    The Daily Egg- 8 readers -
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