Conversion Actions

  • Increase User Engagement For PPC Traffic

    … For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan…

    Rachael Law/ PPC Heroin Paid Search- 18 readers -