- Our Blog
…. But here’s the thing – actually, here’s the second thing – Joe’s content marketing killer isn’t the only one “everyone is ignoring.” If your business depends on online content, commerce, or conversions … this thing may just be even more deadly. What is it? Speed. I’m not talking about how quickly or consistently you pump out tilt-worthy content. I’m…
(Editor’s note: When we find something of such significant value to our audience from another source, we pull out our curation tools. This article appeared in Chief Content Officer magazine, which excerpted it from Brian Massey’s great blog, Conversion Sciences.) Marketers have always relied on testing.