Conversion-Centered Design

  • Fitt’s Law Says Button Design is Like Shooting Pool

    … According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of us have at one time or another found ourselves…

    Brian Massey/ The Conversion Scientist- 21 readers -
  • Mobile-Friendly Redesign with Conversion-Centered Principles

    … testing experts Conversion Sciences. Designing for the Mobile Web 2.0 What works in conversion-centered design for the Mobile Web 2.0. Why responsive web design might be a bad idea and alternatives.What is working in our mobile tests.Why best practices aren't always best. The Mobile Screen is Screen One More and more of your visitors’ first interactions…

    Brian Massey/ The Conversion Scientist- 23 readers -
  • 6 Persuasion Tactics to Increase Conversions

    … what we can’t have. Scarcity is the idea that there is a limited number of items left to buy or time left in which to complete the conversion. When something is scarce, we tend to want it more, if only just to possess something that’s not readily available. Scarcity works best on customers who already have a need for your product or service…

    The Conversion Scientist- 19 readers -
  • Video that Converts: How the Brain Processes Video

    Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about how the brain processes video information. Where is video processed in the brain? Our eyes are at the front of our skull. Strangely enough our brains process video information at the back of our skull. This is called the visual cortex.

    Brian Massey/ The Conversion Scientist- 7 readers -
  • How Motion in Business Videos Affects Viewer Attention

    Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about motion and video. The human brain is wired to check out what’s going on if something moves in its field of vision. So, for business videos, this means that we can draw their attention to the video and hold it if we continue to move things.

    Brian Massey/ The Conversion Scientist- 7 readers -
  • Video Hosting: Why YouTube is the Wrong Choice

    … Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Be Jealous of Your Hard-won Visitors When you are using video in a persuasive argument and you want the video…

    Brian Massey/ The Conversion Scientistin Social- 9 readers -
  • Business Video Intros Chase Viewers Away in the First Seconds

    … saying “Here’s something that is going to be important for your decision making process.” You’re going to have more people watching your video longer, getting the message, and taking action on your pages. That’s what makes your business grow. Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your…

    Brian Massey/ The Conversion Scientist- 7 readers -
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