Conversion-Centered Design

  • Fitt’s Law Says Button Design is Like Shooting Pool

    … According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of us have at one time or another found ourselves…

    Brian Massey/ The Conversion Scientist- 11 readers -
  • Mobile-Friendly Redesign with Conversion-Centered Principles

    … testing experts Conversion Sciences. Designing for the Mobile Web 2.0 What works in conversion-centered design for the Mobile Web 2.0. Why responsive web design might be a bad idea and alternatives.What is working in our mobile tests.Why best practices aren't always best. The Mobile Screen is Screen One More and more of your visitors’ first interactions…

    Brian Massey/ The Conversion Scientist- 11 readers -
  • 6 Persuasion Tactics to Increase Conversions

    … what we can’t have. Scarcity is the idea that there is a limited number of items left to buy or time left in which to complete the conversion. When something is scarce, we tend to want it more, if only just to possess something that’s not readily available. Scarcity works best on customers who already have a need for your product or service…

    The Conversion Scientist- 15 readers -
  • Video that Converts: How the Brain Processes Video

    … Video Mini Course Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. …

    Brian Massey/ The Conversion Scientistin How To's- 6 readers -
  • Video Headlines that Get Visitors to Click Play

    … Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. …

    Brian Massey/ The Conversion Scientist- 5 readers -
  • How Motion in Business Videos Affects Viewer Attention

    … part of your video, for instance, a call to action in which you want them to look at the page that the video is on, you should stop the motion. In fact if you could put a static image up of some sort, as you’re saying, “Go, and fill out this form,” then you will have a higher conversion rate according to our studies. Brian Massey is the Founder…

    Brian Massey/ The Conversion Scientistin How To's- 5 readers -
  • Video Hosting: Why YouTube is the Wrong Choice

    … Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Be Jealous of Your Hard-won Visitors When you are using video in a persuasive argument and you want the video…

    Brian Massey/ The Conversion Scientistin Social- 6 readers -
  • Business Video Intros Chase Viewers Away in the First Seconds

    … saying “Here’s something that is going to be important for your decision making process.” You’re going to have more people watching your video longer, getting the message, and taking action on your pages. That’s what makes your business grow. Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your…

    Brian Massey/ The Conversion Scientist- 7 readers -
  • Smarter Visitors Demand Smarter Marketing (Case Study)

    … Our target market is smart, and getting smarter. They’re informed, and we need to design for that. Sometimes an informed target market is awesome, like when a prospective client on chat knows exactly what she wants from your business and you’re totally able to do it. Or it can suck, like when you use a statistic from 2013 in an article…

    The Daily Egg- 11 readers -
  • 15 Resources on Conversion Centered Design

    … they doubled conversions by changing their Web design strategy. They spent a lot of time learning about conversion-centered design and harnessing expertise as well as talking to customers (both old and new) before they made any changes. Interestingly, they also interviewed members of the team internally to find out what they all thought their message…

    Sharon Hurley Hall/ The Daily Egg- 14 readers -
  • How to Impact Conversions with Rich Media

    … increases in conversion rates; however, they found not all changes are created equally. In fact, many changes that can initially boost conversion rates aren’t long lasting, and the rates will level out over time. So what does create long-term increases in high-quality leads? Rich media landing pages. (photo via orbitscripts.com) Creating rich…

    Daniel Glickman/ The Daily Eggin Paid Search How To's- 7 readers -
  • How to Inspire Email Opt-ins in 5 Seconds or Less

    With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very real problem with many opt-in pages is distraction. A decade ago, the average attention span was 12 minutes.

    George Mathew/ The Daily Egg- 19 readers -
  • 4 Web Design Mistakes That Kill Conversions

    … and make a call. Regardless of what conversions look like for you unique site, the entire purpose of that site’s existence is to convert. You aren’t actually interested in a better looking site. You’re interested in a high-converting site, and if you aren’t careful, the same actions that make your site beautiful can also lower your conversions. 1…

    Jacob Mcmillen/ The Daily Eggin Social- 30 readers -
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