Conversion-Centered Design

  • Fitt’s Law Says Button Design is Like Shooting Pool

    … According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of us have at one time or another found ourselves…

    Brian Massey/ The Conversion Scientist- 21 readers -
  • Mobile-Friendly Redesign with Conversion-Centered Principles

    … testing experts Conversion Sciences. Designing for the Mobile Web 2.0 What works in conversion-centered design for the Mobile Web 2.0. Why responsive web design might be a bad idea and alternatives.What is working in our mobile tests.Why best practices aren't always best. The Mobile Screen is Screen One More and more of your visitors’ first interactions…

    Brian Massey/ The Conversion Scientist- 23 readers -
  • 6 Persuasion Tactics to Increase Conversions

    … what we can’t have. Scarcity is the idea that there is a limited number of items left to buy or time left in which to complete the conversion. When something is scarce, we tend to want it more, if only just to possess something that’s not readily available. Scarcity works best on customers who already have a need for your product or service…

    The Conversion Scientist- 20 readers -
  • Video that Converts: How the Brain Processes Video

    … Video Mini Course Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. …

    Brian Massey/ The Conversion Scientistin How To's- 7 readers -
  • How Motion in Business Videos Affects Viewer Attention

    … part of your video, for instance, a call to action in which you want them to look at the page that the video is on, you should stop the motion. In fact if you could put a static image up of some sort, as you’re saying, “Go, and fill out this form,” then you will have a higher conversion rate according to our studies. Brian Massey is the Founder…

    Brian Massey/ The Conversion Scientistin How To's- 7 readers -
  • Video Hosting: Why YouTube is the Wrong Choice

    … Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Be Jealous of Your Hard-won Visitors When you are using video in a persuasive argument and you want the video…

    Brian Massey/ The Conversion Scientistin Social- 9 readers -
  • Business Video Intros Chase Viewers Away in the First Seconds

    … saying “Here’s something that is going to be important for your decision making process.” You’re going to have more people watching your video longer, getting the message, and taking action on your pages. That’s what makes your business grow. Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your…

    Brian Massey/ The Conversion Scientist- 7 readers -
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