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… Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…
…% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…
Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of their leads, growth and revenue. For newer websites or those not ranking well organically, paid campaigns are more critical than ever to bring in consistent visits to your site.