Conversion Code

In computer science, marshalling or marshaling is the process of transforming the memory representation of an object to a data format suitable for storage or transmission, and it is typically used when data must be moved between different parts of a computer program or from one program to another. Marshalling is similar to serialization and is used to communicate to remote objects with an object, in this case a serialized object. It simplifies complex communication, using custom/complex objects to communicate instead of primitives. The opposite, or reverse, of marshalling is called unmarshalling (or demarshalling, similar to deserialization).
Posts about Conversion Code
  • Using Google Analytics for AdWords Conversion Tracking

    … Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 11 readers -
  • How to Use Client Service Reports to Improve Retention

    …) and much more about overall feelings about how the account is being managed. You read correctly – I’m talking about business AND feelings in the same piece of content. In fact, I would say it’s potentially more important to hold these kinds of calls when performance is poor because that is when you’ll start to realize business and feelings all…

    Kayla Kurtz/ PPC Heroin How To's- 2 readers -