Conversion Code

In computer science, marshalling or marshaling is the process of transforming the memory representation of an object to a data format suitable for storage or transmission, and it is typically used when data must be moved between different parts of a computer program or from one program to another. Marshalling is similar to serialization and is used to communicate to remote objects with an object, in this case a serialized object. It simplifies complex communication, using custom/complex objects to communicate instead of primitives. The opposite, or reverse, of marshalling is called unmarshalling (or demarshalling, similar to deserialization).
Posts about Conversion Code
  • Using Google Analytics for AdWords Conversion Tracking

    … Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 15 readers -
  • How to Use Client Service Reports to Improve Retention

    …% conversion rate would be somewhat alarming to an Account Manager (“wait…is the conversion code on the landing page or the thank you page?”), the average agency should not have a 100% client retention rate. Not every agency has the same solution set, so it’s possible you’ve helped grow an account beyond what your team is capable of managing. Perhaps…

    Kayla Kurtz/ PPC Heroin How To's- 4 readers -
  • Seven Things You Need to Do Before Launching Your PPC Campaign

    Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of their leads, growth and revenue. For newer websites or those not ranking well organically, paid campaigns are more critical than ever to bring in consistent visits to your site.

    Matt Pollnow/ Search Engine People Blog- 18 readers -
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