Conversion Funnel

Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Typically a large number of visitors register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advert or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel.
Posts about Conversion Funnel
  • How to Align Content Marketing and Demand Generation Teams

    … roadmap and be visible to all stakeholders. Create Content with Purpose Content teams want to create content for every stage of the customer journey, and demand generation wants high-quality content to fill every stage, too. The disconnect between the two happens when content marketing doesn’t have a clear understanding of the funnel that demand…

    Visual.lyin Content How To's- 21 readers -
  • PRISM: A Framework to Improve Your Social Media Conversions

    … The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can…

    Ian Cleary/ Marketing Technology Blogin Social- 22 readers -
  • Cut Through The Clutter (and earn more shares)

    … is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for. Now that you know how to create content that cuts through the clutter, it’s time to put together a documented content marketing plan and map your content to the conversion funnel. So what are you waiting for? Get to it! The post Cut Through The Clutter (and earn more shares) appeared first on ScribbleLive - Your Content Marketing Software. …

    Visual.lyin Social Content- 11 readers -
  • How To Map Content To Your Conversion Funnel

    … For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty…

    Nate Birt/ Visual.lyin Content How To's- 14 readers -
  • 18 Areas of Knowledge Every SEO Must Possess

    … concept of marketing, and even some of its advanced concepts. Many of the principles of traditional marketing can be applied to the digital arena, even in something as apparently far removed as SEO. 10. HTTP Status Codes Want to prove your worth as a kick-ass smart SEO? Then you should take Moz’s SEO Expert Quiz. The quiz deals mostly with technical…

    Neil Patel/ Search Engine Journalin SEO- 14 readers -
  • 9 Ways To Use Urgency Psychology To Improve Conversions

    … countdowns and imply scarcity. Movie thrillers use this technique to raise viewer anxiety throughout a plot. We as marketers can use it to raise anxiety and urgency, thus compelling users to respond to our call-to-action. 3. Difficulty One counterintuitive way to increase urgency is to make it difficult for people to act. The theory of effort justification…

    Neil Patel/ Marketing Land- 18 readers -
  • 10 Digital Marketing Predictions for 2015

    … (including us) predicting 2014 to be the ‘year’ of wearable gadgets. Since Apple’s event back in September, the world has been waited on baited breath to finally get their hands on an Apple Watch. The tech giant will have some competition though, with HTC and Lenovo also expected to bring out their own smart-watches. One big snag that the wearable tech…

    Tanya Goodin/ Tamar SEO and Social Blogin Social- 20 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … you see a slide-in call to action box come in from the bottom right of your screen. In fact, when Hubspot’s tested implemention of a slide-in call to action box on their own site, their clickthrough rate increased by 192% compared to other call to actions, with 27% more submissions coming from that traffic than other sources. So, how can you get…

    Sean Smith/ The Daily Egg- 32 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … that you’ve got your landing page and search terms, it’s time to write the ad copy variations to marry the two and complete the conversion funnel. Although neuroscience marketing studies have shown that people are generally risk averse, I write ad copy variations to cover both perceived losses and possible gains to cover my bases. For example, if I…

    Search Engine Journalin Paid Search- 6 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … have a look at the skills you need and Learnable courses you can take to become a great conversion marketer (or at least take your skills to the next level). Source: Placeit Design Design is key to conversion rate optimization. A well-crafted user experience guides visitors through the conversion funnel. Learning how to design such experiences…

    Sid Bharath/ The Daily Eggin EMail- 24 readers -
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