Conversion Funnel

Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Typically a large number of visitors register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advert or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel.
Posts about Conversion Funnel
  • How to Align Content Marketing and Demand Generation Teams

    …, and pipeline. In fact, 85% of B2B content marketers say that their most important goal is lead generation. But, more often than not, content marketing and demand generation teams operate in silos. The culprits are generally the same across marketing teams: One-off, ad-hoc projects with custom KPIs that are limited to either just content marketing or just…

    Visual.lyin Content How To's- 17 readers -
  • PRISM: A Framework to Improve Your Social Media Conversions

    … combinations driving traffic to their site. You can then create content around these keywords or similar. S for Subscribers and Social Retargeting Most of your social visitors will not buy on the first visit so you need to try and capture their details using email. Optinmonster is one of the best email capture tools available. If visitors don’t provide…

    Ian Cleary/ Marketing Technology Blogin Social- 15 readers -
  • Cut Through The Clutter (and earn more shares)

    … is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for. Now that you know how to create content that cuts through the clutter, it’s time to put together a documented content marketing plan and map your content to the conversion funnel. So what are you waiting for? Get to it! The post Cut Through The Clutter (and earn more shares) appeared first on ScribbleLive - Your Content Marketing Software. …

    Visual.lyin Social Content- 10 readers -
  • How To Map Content To Your Conversion Funnel

    … clothing over another brand? Get personal and put a face to the clothing. Expand your “About Us” page to include photos and biographies of each designer and link to the e-commerce page where shoppers can purchase their creations. Step 4: Loyalty Congratulations! Now that you’ve made a sale you have the opportunity to create a brand advocate! This means…

    Nate Birt/ Visual.lyin Content How To's- 12 readers -
  • 18 Areas of Knowledge Every SEO Must Possess

    … tries to get traffic to the page, CRO tries to get that traffic to convert. CROs are a low farther in the conversion funnel, and know that their niche has a more direct correlation to the revenue of a business. As an SEO, you should be aware of the basics of CRO — A/B testing, landing pages, etc. 9. Marketing You may have never thought of yourself…

    Neil Patel/ Search Engine Journalin SEO- 14 readers -
  • 9 Ways To Use Urgency Psychology To Improve Conversions

    … states that people value something greater if they worked for it harder. Thus, if you had to work extremely hard to earn $50, you would value that $50 more than if someone simply walked up and handed you the money. The same is true in the conversion funnel. If people have to work hard to take action, then their urgency level automatically goes…

    Neil Patel/ Marketing Land- 16 readers -
  • 10 Digital Marketing Predictions for 2015

    … for marketers to target their messages properly, they must understand what role mobile, and other devices have in the conversion funnel and how they work together. This understanding is going to grow massively in 2015 as the amount of data available to us increases and we become less reliant on click-through and cookie-tracking data. 5. Google+ will die out…

    Tanya Goodin/ Tamar SEO and Social Blogin Social- 17 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … opportunity they can to make your blog an effective part of your conversion funnel. So, without further ado, let’s get started. Source: Placeit.net 1. Create a top-bar call to action In a test by Unbounce, a call to action above the fold (on the part of the page that shows without scrolling) increased their conversion rate by 41%. On a blog you don’t…

    Sean Smith/ The Daily Egg- 26 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … pages with more neuroscience tips, check out this excellent post on conversion optimization on the Neuromarketing Blog by Roger Dooley. Adjust Your Campaign Targeting, Set Your Budget, and Launch Use the demographic and interest data you collected earlier to adjust your geo-targeting, day parting, and other targeting options. Bonus: Depending…

    Search Engine Journalin Paid Search- 6 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … responsive layouts, using whitespace effectively, and mastering typography. After going through this guide, you’ll understand why seemingly minor changes, like changing the color of a CTA, sometimes drastically increases conversion rates. Augment your new Web design skills with this guide on ‘Killer UX Design.’ This book goes into more detail…

    Sid Bharath/ The Daily Eggin EMail- 20 readers -
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