Conversion Funnel

Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Typically a large number of visitors register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advert or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel.
Posts about Conversion Funnel
  • How to Align Content Marketing and Demand Generation Teams

    … I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand…

    Visual.lyin Content How To's- 26 readers -
  • PRISM: A Framework to Improve Your Social Media Conversions

    … The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can…

    Ian Cleary/ Marketing Technology Blogin Social- 35 readers -
  • Cut Through The Clutter (and earn more shares)

    … tent-pole content piece. 4. Use visuals. This is a no-brainer. Visual content gets 94% more total views and is 40 times more likely to be shared on social networks. Images are also ideal for quickly communicating ideas, data, or concepts, and have been proven to make our brains happier! Neil Patel recommends using visual content like infographics…

    Visual.lyin Social Content- 15 readers -
  • How To Map Content To Your Conversion Funnel

    … might be found throughout the funnel. As Harvard Business Review has noted, marketing has evolved from mere promotion to encompass multi-dimensional social influence, non-linear purchase paths, non-customer advocates, and ongoing relationships. Using two hypothetical companies, we’ve illustrated how you might come up with an upper-funnel plan…

    Nate Birt/ Visual.lyin Content How To's- 24 readers -
  • 18 Areas of Knowledge Every SEO Must Possess

    … tries to get traffic to the page, CRO tries to get that traffic to convert. CROs are a low farther in the conversion funnel, and know that their niche has a more direct correlation to the revenue of a business. As an SEO, you should be aware of the basics of CRO — A/B testing, landing pages, etc. 9. Marketing You may have never thought of yourself…

    Neil Patel/ Search Engine Journalin SEO- 15 readers -
  • 9 Ways To Use Urgency Psychology To Improve Conversions

    … countdowns and imply scarcity. Movie thrillers use this technique to raise viewer anxiety throughout a plot. We as marketers can use it to raise anxiety and urgency, thus compelling users to respond to our call-to-action. 3. Difficulty One counterintuitive way to increase urgency is to make it difficult for people to act. The theory of effort justification…

    Neil Patel/ Marketing Land- 28 readers -
  • 10 Digital Marketing Predictions for 2015

    … (including us) predicting 2014 to be the ‘year’ of wearable gadgets. Since Apple’s event back in September, the world has been waited on baited breath to finally get their hands on an Apple Watch. The tech giant will have some competition though, with HTC and Lenovo also expected to bring out their own smart-watches. One big snag that the wearable tech…

    Tanya Goodin/ Tamar SEO and Social Blogin Social- 24 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … opportunity they can to make your blog an effective part of your conversion funnel. So, without further ado, let’s get started. Source: 1. Create a top-bar call to action In a test by Unbounce, a call to action above the fold (on the part of the page that shows without scrolling) increased their conversion rate by 41%. On a blog you don’t…

    Sean Smith/ The Daily Egg- 43 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … they are in the buying cycle are essential elements for a strong buyer persona. How Do You Create a Buyer Persona? Look at Existing Customer Data Do some digging in your CRM to pull out user trends, and meet with sales reps to identify the top objections to purchase. Read blog comments and sift through analytics data to understand where your customers are located…

    Search Engine Journalin Paid Search- 7 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … of design. You also need to know how to translate that design into code on your website. From changing font sizes to page layouts, a basic understanding of code goes a long way. Yes, today you have tools that help you to drag and drop designs, but knowing how to code gives you way more control. Start with this course on building your first HTML…

    Sid Bharath/ The Daily Eggin EMail- 32 readers -
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