Conversion Funnel

Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Typically a large number of visitors register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advert or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel.
Posts about Conversion Funnel
  • How to Align Content Marketing and Demand Generation Teams

    … I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand…

    Visual.lyin Content How To's- 26 readers -
  • PRISM: A Framework to Improve Your Social Media Conversions

    … combinations driving traffic to their site. You can then create content around these keywords or similar. S for Subscribers and Social Retargeting Most of your social visitors will not buy on the first visit so you need to try and capture their details using email. Optinmonster is one of the best email capture tools available. If visitors don’t provide…

    Ian Cleary/ Marketing Technology Blogin Social- 35 readers -
  • Cut Through The Clutter (and earn more shares)

    … is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for. Now that you know how to create content that cuts through the clutter, it’s time to put together a documented content marketing plan and map your content to the conversion funnel. So what are you waiting for? Get to it! The post Cut Through The Clutter (and earn more shares) appeared first on ScribbleLive - Your Content Marketing Software. …

    Visual.lyin Social Content- 15 readers -
  • How To Map Content To Your Conversion Funnel

    … might be found throughout the funnel. As Harvard Business Review has noted, marketing has evolved from mere promotion to encompass multi-dimensional social influence, non-linear purchase paths, non-customer advocates, and ongoing relationships. Using two hypothetical companies, we’ve illustrated how you might come up with an upper-funnel plan…

    Nate Birt/ Visual.lyin Content How To's- 24 readers -
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