Conversion Funnel

Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Typically a large number of visitors register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advert or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel.
Posts about Conversion Funnel
  • Cut Through The Clutter (and earn more shares)

    … is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for. Now that you know how to create content that cuts through the clutter, it’s time to put together a documented content marketing plan and map your content to the conversion funnel. So what are you waiting for? Get to it! The post Cut Through The Clutter (and earn more shares) appeared first on ScribbleLive - Your Content Marketing Software. …

    Visual.lyin Social Content- 8 readers -
  • How To Map Content To Your Conversion Funnel

    … clothing over another brand? Get personal and put a face to the clothing. Expand your “About Us” page to include photos and biographies of each designer and link to the e-commerce page where shoppers can purchase their creations. Step 4: Loyalty Congratulations! Now that you’ve made a sale you have the opportunity to create a brand advocate! This means…

    Nate Birt/ Visual.lyin Content How To's- 8 readers -
  • 18 Areas of Knowledge Every SEO Must Possess

    … concept of marketing, and even some of its advanced concepts. Many of the principles of traditional marketing can be applied to the digital arena, even in something as apparently far removed as SEO. 10. HTTP Status Codes Want to prove your worth as a kick-ass smart SEO? Then you should take Moz’s SEO Expert Quiz. The quiz deals mostly with technical…

    Neil Patel/ Search Engine Journalin SEO- 13 readers -
  • 9 Ways To Use Urgency Psychology To Improve Conversions

    … states that people value something greater if they worked for it harder. Thus, if you had to work extremely hard to earn $50, you would value that $50 more than if someone simply walked up and handed you the money. The same is true in the conversion funnel. If people have to work hard to take action, then their urgency level automatically goes…

    Neil Patel/ Marketing Land- 13 readers -
  • 10 Digital Marketing Predictions for 2015

    … changes and be aware of how they will affect rankings. 3. Even more internet security breaches will take place The past 12 months saw a shocking number of large-scale online security breaches, the most memorable of course being the iCloud hack that led to a number of celebrity nude pictures to be leaked online. As mobile payments are set…

    Tanya Goodin/ Tamar SEO and Social Blogin Social- 14 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … areas Putting emphasis on the value of their service where the most engagement was on the page They were able to gather all of this information simply by using a heat map on their current landing page. Then, after testing a new variation, had an increase of conversions by 15.7% with this new, winning landing page. The exact same…

    Sean Smith/ The Daily Egg- 21 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … that you’ve got your landing page and search terms, it’s time to write the ad copy variations to marry the two and complete the conversion funnel. Although neuroscience marketing studies have shown that people are generally risk averse, I write ad copy variations to cover both perceived losses and possible gains to cover my bases. For example, if I…

    Search Engine Journalin Paid Search- 6 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … have a look at the skills you need and Learnable courses you can take to become a great conversion marketer (or at least take your skills to the next level). Source: Placeit Design Design is key to conversion rate optimization. A well-crafted user experience guides visitors through the conversion funnel. Learning how to design such experiences…

    Sid Bharath/ The Daily Eggin EMail- 15 readers -
  • How 1 Data Point Increased Conversion 1,000%

    …! Note From Chase: This is a killer article republished from Ghost’s Blog. Ghost is a blogging platform, like WordPress, and I love this post because it shows so clearly how data can give us real, human intelligence about the real humans interacting with our products. Enjoy! What We’ve Learned from Onboarding Our Ghost Users It all started with a very…

    Fizzlein How To's- 10 readers -
  • Tracking Backbone.js eCommerce Transactions with Google Analytics

    …. From here, place this slightly modified snippet: ga('send', 'pageview', {page: "/" + view}); The modification will strip the “#” in the URL used to differentiate pages, and will also report your views as their own individual pages in Google Analytics, which provides clean data for each page. Step Four: Configuring eCommerce and Goals in Google…

    Depth of Knowledgein Google- 25 readers -
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